State Grid Takes the Lead in Embracing the Internet + Broadening the Road to Media Integration

Media integration is a relatively broad concept. How to go about it requires a specific strategic layout. Looking at the new developments in the industry last week, the first anniversary of the founding of the State Grid and the opening of a forum for the development of broadcasting and television networks under the media convergence situation is undoubtedly a directional guide for broadcasting and television. In addition, the provinces and radio and television are actively exploring for themselves. The road to media convergence. Here's a specific review:

Radio and TV network development path forum

National Press, Publication, Radio, Film and Television Bureau Tian Jin - "TV +", "Broadband Broadcasting" strategy

Tian Jin, deputy director of the State Press, Publication, Radio, Film and Television Bureau, demanded that the broadcasting and television industry should increase its sense of urgency and speed up the development of the cable television network. It is necessary to implement the "TV +" campaign and the "broadband, broadband radio" strategy, grasp the dominant position of radio and TV program transmission, accelerate the two-way broadband network of CATV, promote the integration of CATV networks, and promote the construction of CATV interconnection and interworking platforms.

State Grid Chairman Zhao Jingchun - Five Years to Realize a National Network



On May 28, 2015, “The first anniversary of the establishment of the State Grid and the development of the radio and television network development path under the situation of media convergence” was held. Zhao Jingchun, chairman of the State Grid, said that recently, the State Administration of Press, Publication, Radio, Film and Television stressed that it must comply with the new situation and the new normal. With the expectation of new expectations, the implementation of a broadband radio and television strategy and the construction of a family information center will further indicate the direction for the development of the radio and television network. Focusing on this goal, Zhao Jingchun introduced the next step of the State Grid Corporation's work plan. 1, focus on the development of the implementation plan. 2. Strive for policy support. 3. Efforts will be made to promote network integration across the country. 4. Make efforts to build an interconnection platform. 5. Efforts will be made to develop a new service and create three pilot areas.

Jiang Wenbo, Dean of the Broadcasting and Television Planning Institute - Broadband Construction is the Primary Task <br> Jiang Wenbo, Dean of the Broadcasting and Television Planning Institute, stressed that at present, it should be clarified that broadband construction is the top priority for the nationwide development of cable television networks. In terms of business, the first is to strengthen the construction of broadband networks, and the second is to accelerate the deployment of converged intelligent terminals with broadband access capabilities to meet the basic needs of users watching TV and the Internet. First, the State Grid Corporation of China should speed up the construction of national-level data centers (IDCs) and content distribution networks (CDNs), and formulate relevant technical specifications and operational settlement rules to enable nationwide cable network interconnection and interoperability as soon as possible. The second is led by the State Grid Corporation, and the three major operators to achieve peer-to-peer interconnection, reduce the cost of cable operators broadband operations, promote the national cable television network to jointly develop broadband services, promote the national cable television network interconnection and interoperability, unified operation. Thirdly, it is clear that the cable set-top box is positioned as the center for family information aggregation and distribution. Terminal technology research should be strengthened according to demand.

Comments: In the tide of the Internet, radio and television have to make changes. At the radio and television network development path symposium, several radio and television leaders proposed suggestions and specific goals for the development of media convergence. From the speeches of leaders such as Tian Jin, we can see that the sense of urgency of broadcasting and television is increasing, and they all emphasize broadband. The construction, after all, the development of broadband is the key to the interconnection between the State Grid and cable television networks throughout the country. In addition, for the local radio and television, this forum is of great significance, which means that they can do a great job. Of course, the specific implementation is determined by the situation in different places. The strategic goal of media integration determines that the next step in the game of Broadcasting and TV should be explored slowly. Let us wait and see!

Local radio and television

Hunan Electric Media, Hunan Daily, and Hunan Radio and Television respectively operate in an integrated manner

On May 27, Hunan Electric Media announced that it had suspended its major events. On the previous 25th, the Hunan Provincial Cultural System Reform Special Group convened and reviewed and approved in principle the two programs of Hunan Daily and Hunan Radio and Television respectively. As early as two weeks ago, brokerage analysts wrote in the recommendation of E-Media that: the reform of state-owned enterprises is in line with Shanghai, and the market demand appeals to extension. As a cable network operator has a smart TV entry value, does not rule out the possibility of BAT strategy to invest in shares.

Ningxia Broadcasting and TV - Opening a new era of smart home


On May 28, 2015, the East-West Cultural Industry Strategic Cooperation and the “All People's High-Definition, Interactive City, Smart Home • Cloud TV” business on-line press conference was held in Ningxia TV Station. This is the full range of Hua Digital Media and Ningxia Broadcasting Media Group. The latest achievements of strategic cooperation. It is reported that Ningxia Broadcasting Media Group currently uses a complete set of content, technology and platform solutions provided by Hua Digital Media. Nearly one million users in Ningxia will enjoy the same interactive TV service as Zhejiang cable TV users.

Chongqing - Coming Home Commercial Gateway Deployment


On the 26th, according to a recruitment offer from Chongqing Cable, a commercial deployment of Chongqing's wired home gateway is about to start, and large-scale recruitment of partners has started to create a "smart life." It is reported that Chongqing Cable Home Gateway is equipped with a standard, open platform that is compatible with all applications on the Internet, including OTT boxes, smart home products, video games, TV education, home KTV, home theater, smart health services, etc. Series of home Internet-type applications.

Guizhou Radio and TV - push "Colorful Cloud TV"
Guizhou Broadcasting Network launched "Colorful Cloud TV". “Colorful Cloud TV” relies on the large-capacity, high-bandwidth, optical cable transmission network of Guizhou Radio and TV Network throughout the province, with the strong advantages of 1000M access, to ensure high fidelity and high-definition transmission of audio and video content. It is reported that "Colorful Cloud TV" includes "Colorful Cloud-High-Definition," "Colorful, Cloud-Interactive," "Colorful, Cloud-Multi-screen," "Colorful, Cloud-Broadband."

Comments: Under the background of Internet+, local radio and television actively explores the road of media convergence that suits itself. Radio and television need to cooperate with multiple parties, use the content of Internet TV licensees, and the advantages of technology platforms to meet the demand of users for television programs. A series of applications and services provided by Ningxia Wisdom Family and Chongqing Home Gateway Commercial Deployment provide users with a more convenient life. The exploration of radio and television throughout the country is a step toward media integration. I believe that in the coming period of time, radio and television around the country will have further action.

Summary: In 2015, with the exploration of radio and television around the world, the road of media convergence became clearer. The opening of the forum for the development of radio and television networks under the first anniversary of the establishment of the State Grid and the convergence of the media has pointed out the development of the next step. the way. "Media integration" is a change that benefits the long-term, and it is also a start-up business. The integration of media in the end should still be explored. I believe that with the efforts of all parties, the road to media integration will become more and more clear!




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