Under the "Internet +" boom, smart TV brands have been short-sleeved in recent years. When homogeneity is serious, it is king to buy on demand. Whether you say "I want to chase drama" or "I want ultra-thin ultra-clear screen", they have been trying to meet, domestic and foreign brands began to realize: everything is not as professional as the industry.
No matter how old you are three years old, people’s love for smartphones has never diminished. Following the pace of mobile phones, smart TVs have also begun to find their own cup of tea this year. Under the same advertising bombing, consumers are almost blind. People in the industry believe that it is time to choose to dig deeper in certain places. As savvy, we need to see our real needs when purchasing.
Domestic brand content experience is king
From last year's data, high-profile Internet companies such as Xiaomi have failed to occupy the gimmick. On the contrary, traditional TV manufacturers such as Hisense continue to lead the smart TV market, indicating that we still trust traditional TV manufacturers. In the first half of this year, the domestic brands even excavated the contents of the group. If you are a dramatist, you may wish to consider it.
Hisense: Sitting on a huge library
Has always been low-key Hisense released the "VIDAA 3" smart TV system at the end of April, and this system allows the boot, switching and switching speed to be improved, the user's most frequently used switching applications and other operations only 0.1 seconds, 0.1 seconds is what concept? Each person blinks at a time of 0.3 to 0.4 seconds, and the new system can be too fast to blink.
Hisense VIDAA 3 TV brings not only speed but also content and service. For example, the 320,000-hour online video resource set up by Lianhua Media and Future TV licensees is the largest video legal resource library for smart TVs in China. It contains 35,000 episodes of genuine TV dramas and covers 40 TV dramas; more than 1,500 plays. The Ministry of Legal Films includes all the new films of the six major film companies in the United States; 5000 hours of green children's animation; and over 150 varieties of high-quality shows. In addition there are documentary films and the exclusive introduction of the world's top classical music HD channels. According to reports, the proportion of high-definition film sources (720P and above) in Hisense's film library accounted for more than 70%, exaggerated, and it took 10 hours per day at home boot, and 320,000 hours of video resources were sufficient for 90 years, from small to large. It's enough to watch forever.
Skyworth: Starting Geek Life Feature Area
The Skyworth Group recently signed a strategic cooperation agreement with Tencent and China Internet TV. Together, they will jointly create the Geek Life ecosystem and will work together to provide full-range content services for smart TVs. The focus will be on product content management. Surrounding the fields of film and television, music and games, Skyworth will strive to create content operating platforms such as Geek Max, Geek Box, and Geek Pod, so that TVs will no longer be just monotonous display screens.
It is worth mentioning that in Geek Max, 4K, Hollywood, children, and Pepsi will be set up, and Tencent’s video resources will be introduced and managed through China's Internet TV integrated broadcast control platform. The 4K area will start with hundreds of H. 265-encoded high-definition 4K movies; Hollywood 100% coverage of the domestic cinema lineup, synchronized with the latest North American cinema line, creating a one-stop viewing experience. Children and Humanities Pepsi Channel will also launch massive animation and documentary films. Believe that such a rich video resources, will be able to meet the viewing needs of users of all ages. At the same time, Geek Box, Geek Pod and other platforms will jointly launch TV-specific Tencent games, QQ photo albums, QQ music and other applications.
Konka: Create multi-level content
In addition to the major actions of Hisense and Skyworth, Konka has also begun to intentionally make a fuss about its content. Konka's 35th Anniversary Super Birthday Party was held before the day, and Cao Shiping, general manager of Konka Multimedia Division, said: "In 2015, Konka's strategy was upgraded, and the two product lineups represented by hardware-returned SLED TVs and content fission super TVs were gradually formed. ""
The Konka Series Super TVs are based on the UI level cooperation with Tencent, Youku and Alibaba Cloud at the content level, allowing users to intuitively and easily access more program content and massive free video resources. Konka Super TV also continues to provide game video resources, exclusive online Huanggang education resources, not only to achieve the fission of content, but also to create a powerful super product alliance to meet different users of video, games, entertainment, shopping, online education and other aspects Demand. At the system level, based on the professional television control system YIUI, Super TV allows users to experience three eases of easy search, easy operation and easy customization.
Domestic smart TV users ranked Top5 in 2014
As of the end of 2014, China’s mainstream TV manufacturers created a total of 31.1 million smart TV subscribers.
(Source: CITIC Securities, China Business Daily, Zhong Yi Kang, etc.)
Hisense 8 million
TCL6.5 million
Skyworth 6.3 million
Changhong 4.5 million
Konka 4 million
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