Throughout the major exhibitions in the lighting industry in recent years, all kinds of intelligent LED lighting products occupy almost all the booths of lighting companies. Discussions on whether smart lighting can enter the market have also become hot. However, when the most basic applications of smart bulbs such as remote control, tens of thousands of colors, and people's lights are gone, smart lighting has not "fly into the homes of ordinary people."
At the same time, the best-selling products on the market are not the “high-tech†intelligent lighting products with the best performance and the highest technical content, but some mainland products that are of average quality and even familiar to you. The enthusiasm of dealers for intelligent lighting is not high, and smart lighting is in a situation where it is not good.
Difficulties: The lighting market's demand for intelligent lighting has not yet formed
On the one hand, enterprises are “self-righteous†about products. Many enterprises, especially product planning R&D personnel, believe that their own intelligent lighting products are epoch-making, technologically advanced, and powerful. After the interview, consumers are not bought. The reason for this phenomenon is that the market research in the early stage of development did not grasp the real needs of consumers. The development of products is always new and tired, and only pursues "innovation" without considering the wishes of consumers. Ordinary consumers have an instinct to avoid risks.
On the other hand, in a smart home environment where the current standard is not uniform, it is difficult to let individuals integrate smart lighting into their lives. Consumers have developed a mindset or even a habit and feelings about the old products they used to buy. At the same time, they are worried that they have purchased smart lighting products and become "white mice." Once they have problems, they can only find the original factory, and the versatility is not strong. Bringing uncertain losses and risks yourself.
Relatively speaking, in the office space, these intelligent applications will have professional people to maintain, manage, and operate, and the overall experience will be much better. It is understood that the current intelligent lighting in office space is mainly reflected in four aspects of natural light control, human biological rhythm adjustment, remote control of mobile applications, personalized intelligent applications.
However, from the current development of intelligent lighting in the office environment, the owners are not flustered by the intelligent lighting of the office. Smart lighting products are higher in price than ordinary products. For most owners, energy-saving light source equipment can save costs and is far more popular than high-cost smart products.
All in all, the current intelligent lighting products are not essential for daily life. It is only a product that enhances the quality of life and even increases the “sexual interest†of life. This “elastic demand†naturally cannot bring high sales. If you can integrate into the daily life of consumers like a smart phone, you may get a real popularity.
How to break? Hao Hao teaches you to go up the wind
Intelligent lighting is indeed an inevitable development direction in the future, but in the current initial stage, marketing can not be carried out according to the traditional lighting mode, and the drastic promotion of the distribution of goods is likely to become the market "martyr."
At the recent lighting dealer conference, Xu Jianlong, president of Haohao, proposed to use the "Internet +" thinking to lay out the intelligent lighting field and seize the Internet "window". Xu stressed that building a fan user is the key. How to grasp the user's needs at the product level, especially the 80s and 90s that accompany the growth of the Internet, has always been a question of thinking. It is necessary to carry out in-depth and effective promotion for a specific consumer group, and to carry out pilot projects with a point and face. At the same time, it requires repeated certification in the stability and reliability of product design, and increase publicity to reduce the risk of consumers purchasing risks.
The core of intelligent lighting products lies in intelligent sensing and on-demand lighting. The dimming is only a functional change rather than intelligent lighting. The complicated operation is definitely not the intelligent lighting. The "people-oriented" is the core.
Wu Jian, the marketing director of Haohao Lighting, launched this. Intelligent lighting needs to meet the personalized and layered lighting. The design tends to be irregular, and the application is no longer limited to the function of lighting. At the same time, the products of different brands are concentrated on one platform, and the best products of various brands are concentrated into one project, thus improving the intelligence of lighting.
As a manufacturing company, it should return to manufacturing and return to the product itself, but it is more important to pay attention to the demand, as well as the immediate interaction with the needs and completion of the marketing Internet + marketing system, the combination of intelligent technology and new lighting technology, creating a new The lighting culture, combined with the Internet, Internet of Things and Wifi networks to build a new lighting technology platform, thus creating more intelligent lighting products.
In the context of the integration of electrician lighting, Haohao Lighting has created a new intelligent light world through intelligent solutions in the original traditional channel advantages, and built its own intelligent ecology to provide new innovations for the industry's “Internet+†model innovation. Case study topic.
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