ã€Global Network Science and Technology Reporter Wang Nan】 “Now is the best time for original short video.†Meitu CEO Wu Xinhong said in a speech at the 3rd anniversary of the film.
Since 2016, short video has rapidly entered the public's field of vision in a smashing manner. In addition to the ongoing development of the original head-video platform represented by fast-paced hands and beautiful beats, emerging platforms represented by Facue continue to emerge at night, while the traditional platforms are constantly diverging and developing. Today’s headlines and Tencent Daily Express are also Quickly layout short videos and increase your power.
However, entering 2017, along with the exit of microvision, the pattern of monopoly of oligarchs is quietly emerging. The so-called “Chang Wang†in the city’s head is changing, and where is the commercial realization of the short-movie “wind outlet business�
Intensified competition in the industry
In 2005, video sites represented by YouTube emerged one after another. Video captured by users all over the world was transmitted on the Internet. The concept of video UGC began to spread around the world. In 2013, a number of global short video platforms were launched, and the short video UGC era was officially opened.
According to the "Quarterly Inventory Analysis of China's Short Video Market in Q1 2017" published by Analysys, it shows that in the short-term video mobile user penetration rate, the number of seconds, headlines, and quick hands reached 62.2%, 53.5%, and 45.1%, respectively. Combined with the previous March Analyst Report and the April QuestMboile Report, media reported that the second beat, today’s headline and fast hand have become China’s short video “three oligarchsâ€.
Today, the competition in the short video industry is getting hotter, and the number of short bursts of video that are bursting with red is also in short supply, including vibrato, small shadow, small coffee show, beautiful beat, and second shot. The appeal of short videos to capital also continues to increase.
Starting with a short video, the second shot was completed in 2015 by 200 million U.S. dollars of D-round financing, officially entered the ranks of unicorns. With the support of the major shareholder Weibo, the second beat has formed an advantage in terms of penetration rate and user coverage. Its whole network MAU is 2.7645 billion and DAU is 58.77 million, second only to Tencent, iQIYI, and Youku. Video giant.
Today, headline CEO Zhang Yiming saw short video as the next enthusiasm for content entrepreneurship last year. Since September 2016, he has taken out a subsidy short video of 1 billion yuan. Their attitude towards short video is “All inâ€. Its volcanic video and chatter app are both short video UGC and PGC content.
Compared with the second beat and today’s headline, Quickman began with the humorous and funny culture of Siping in the northeast and gradually became a popular app for the 3rd, 4th, and rural people.
QuestMobile data shows that the number of fast-paced users is still in the first place and is growing steadily. The faster-starters who started earlier have accumulated 400 million users when short-time video platforms such as the second-minute shoot and the small coffee show are still relying on stars to drive traffic. It is understood that the current fast-moving hands are still actively deploying the first-tier cities and the second-tier cities. They not only advertise in the variety show Tucao Convention, but also become the top sponsors of the celebrity variety show "The Brothers of Running." At the time of attending the event, Express CEO CEO Suhua publicly stated that during the Spring Festival this year, fast-moving first-tier cities have the most active users.