ã€Global Technology Reporter Wei Yue】 Yonhap News Agency reported on March 23rd that according to the 23rd news from the SK Integrated Chemical Company, a subsidiary of the SK Group, the company established the "TS&D Center" in Shanghai, China, in January this year. Center) for petrochemical products companies in China to solicit ideas and requirements for R&D and quality change, and embody them in new products.
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The agency is similar to a research and development center, and based on the needs and preferences of its customers, it leverages the experience of each company to embody it in its processing operations. This move abandons the extensive marketing strategy that stays at the seller's level, and promotes the localization strategy of developing new products to meet customer needs. According to the person in charge of SK Integrated Chemicals, compared with South Korea, China's customers are large in scale and have different requirements for products. Therefore, we are optimistic about the potential of the Chinese market and established the first TS&D center in China among Korean chemical companies.
LG Chemicals has established the South China Technology Center in Guangzhou in 2015. S-OIL also purchased land for the preparation of the TS&D Center at the Mugu Industrial Park in Seoul in 2014. Hanwha Chemical and LG Chemicals have already opened TS&D centers in Korea.
In 2015, China accounted for 39.9% of the global chemical market. By 2025, China's chemical industry will grow at an average annual rate of 6%. In view of this, SK Integrated Chemicals has considered the Shanghai branch as the headquarters since 2015 and will use the Sino-Korea Petrochemical company's joint venture with Sinopec for production development.
LG Chemicals has established the South China Technology Center in Guangzhou in 2015. S-OIL also purchased land for the preparation of the TS&D Center at the Mugu Industrial Park in Seoul in 2014. Hanwha Chemical and LG Chemicals have already opened TS&D centers in Korea.