Microsoft is reportedly working on an AI chip that could power the next generation of HoloLens head-mounted displays, according to a recent statement by Panos Panay, Microsoft’s global vice president of the device division. In an interview with CNBC, he mentioned that this new chip is being developed specifically for the upcoming HoloLens and could also be integrated into other Microsoft hardware products.
HoloLens is a mixed reality headset that overlays digital content onto the real world, allowing users to interact with virtual objects using gestures and voice commands. The AI chip is expected to enhance this experience by recognizing objects based on where the user is looking, making the interaction more intuitive and seamless.
This marks Microsoft's first major move into the AI chip market, positioning itself against competitors like Apple and Google. While Apple has been focusing on its own neural engine chips in iPhones, and Google has been developing AI chips for both mobile and cloud use, Microsoft is now entering the space with a custom solution tailored for mixed reality and beyond.
Beyond HoloLens, Microsoft plans to integrate this AI chip into various other devices. When asked if the chip would be used in other products, Panay confirmed, “Yes.†He emphasized that the company is exploring ways to bring these silicon innovations to life, enabling more natural interactions between people and their devices.
Microsoft has expanded its hardware portfolio significantly over the years. From the Surface line, which started in 2012, to Xbox gaming consoles and HoloLens, the company has made a strong push into the consumer electronics space. Now, with this new AI chip, it's taking another step toward building smarter, more responsive hardware.
The race for AI chip dominance is heating up. Companies like Huawei have already introduced their own AI chips, such as the Kirin 970, while Apple continues to refine its neural engine technology. These chips allow devices to perform complex AI tasks locally, reducing dependency on cloud services and improving performance and privacy.
Microsoft is not only developing these chips internally but also collaborating with partners like Huawei and Lenovo to bring them to market. Panay mentioned that the company may license these AI chips to its hardware partners, expanding their reach and impact.
“We believe the opportunity lies in developing AI technology within the Surface platform and then letting it take root across our partners,†Panay said. “This way, more people can benefit from these advancements.â€
In short, Microsoft is preparing to make a big move in the AI chip arena, aiming to enhance not just its own products but also those of its partners. With this strategy, the company is setting the stage for a future where AI is deeply embedded in everyday devices, making them smarter, faster, and more intuitive.
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