In these two days, Wang Zhigen, the chairman of Hangzhou Linan Hengxing Lighting Appliance Co., Ltd. (hereinafter referred to as “Hengxing Lightingâ€) frequently travels between Lin'an City and Gaohong Town. Next month, LED lighting with “Stars Gaohong†brand is printed. The lights will be sold in the first store in Lin'an, and the preparations will enter the sprint phase. “In the past, we were doing traditional energy-saving lamps. We are taking the road of OEM sales. Now, we are transforming LED lighting, and we must use our own brands to seize the domestic market.†Wang Zhigen said.
This kind of thinking is more than Wang Zhigen. In Gaohong Town, which is known as the “hometown of energy-saving lampsâ€, many enterprises are silently transforming, and they intend to gradually “discard†traditional energy-saving lamps and switch to the embrace of LEDs.
LED orders pick up in the first half of this year
When it comes to "the insiders said that they will get rid of the decline of the previous two years, this year LED industry will usher in a turning point", Wang Zhigen, chairman of Stellar Lighting immediately took the sentence: the performance is already very good. In the first half of this year, the market demand for LEDs has increased significantly, and some raw materials have increased in price. Although there is no specific information about the company's LED orders, but for Wang Zhigen, who is very cautious, another set of data can explain the problem from the side: the LED packaging line of stellar lighting, last year's annual output value is 30 million yuan, this year, Wang Zhigen set the target at 60 million yuan. In the second half of last year, the downstream application production line also followed the job. Wang Zhigen estimated that the annual output value of this year will reach 20 million yuan. The changes in market demand have enabled Wang Zhigen to respond in a timely manner – continue to expand production scale.
Is the LED order warmer? Mao Liqian, chairman of Liqian Lighting, answered yes. "In the second half of last year, everyone was still waiting to see. In the first half of this year, LED orders were hot." Mao Liqian described that customers have no time to make orders, and it is difficult to complete all orders on time. In this regard, Wu Jufang, a partner of Zhejiang Yaoheng Optoelectronics Technology Co., Ltd., which specializes in outdoor LED products, is also deeply touched: In the first half of this year, the operating status of LEDs was significantly better than last year.
In the middle and lower reaches, the upstream is often the first to be perceived. As upstream of midstream packaging and downstream applications, chip manufacturers have a sensitive touch on market volatility. Jiang Zhongyong, general manager of Silan Mingxin, said that in the first half of this year, especially in April and May, everyone clearly felt that the demand for the LED market was rising rapidly.
Lin'an Town wants to switch to LED embrace
Globally, the largest production base of traditional energy-saving lamps is located in China, especially in Guangdong, Jiangsu and Zhejiang. In Zhejiang, Gaohong Town is one of the three major energy-saving light source bases in China. “In 2010, the output of traditional energy-saving lamps and tubes in Gaohong Town reached 1.3 billion, and the global production was only 4 billion to 500 million. The annual output of capillary tubes accounted for about 1/3 of the global output.†Wang Qinyong, a member of the economic committee of Gaohong Town Committee of Lin'an City, said, “In Gaohong Town, traditional energy-saving lamps enterprises account for more than 95% of the total number of enterprises in the town.†However, in recent years, this “hometown of energy-saving lamps†has undergone a silent transformation. It is intended to gradually "discard" traditional energy-saving lamps and switch to the embrace of LEDs.
In the domestic LED industry, the time involved in stellar lighting is not long. Like stellar lighting, in August last year, Linan Liqian Lighting Appliance Co., Ltd. (hereinafter referred to as "Liqian Lighting") also introduced LED application production line. "We will give up energy-saving lamps." When it comes to the changes in the company's main business in the future, Mao Liqian said categorically. However, he also admitted that LED application products currently account for only about 15% of the company's products, this ratio will slowly change, they will focus on the traditional energy-saving lamps to LED lights.
Some time ago, Wang Qinyong went to Zhongshan, Guangdong Province, and he used the "like fire" to describe the current status of the local LED industry. “In Zhongshan, traditional energy-saving lamps have basically withdrawn from the market, and everyone is doing LEDs.†Wang Qinyong bluntly said that the traditional energy-saving lamps enterprises in Gaohong Town must also be transformed. "Three or four years ago, there were only three or four traditional energy-saving lamps companies in the town to test the LED industry. Now, it has increased to more than 10. From January to May this year, the LED industry output value has reached more than 30 million yuan. The industrial output value will exceed 100 million yuan," he said. "Of course, the transformation is not to immediately eliminate traditional energy-saving lamps. In the next 10 years or even longer, LEDs will gradually replace the status of traditional energy-saving lamps."
Hangzhou one chip manufacturer plans to expand production by 400 million
As early as the beginning of this year, the domestic LED industry received the first policy package of the New Year - the six ministries and commissions jointly issued the "Semiconductor Lighting Energy Conservation Industry Plan", the plan wrote: In recent years, the global LED lighting energy-saving industry The annual growth rate of output value remains above 20%. According to statistics, the global lighting market in 2010 was 134 billion US dollars, of which LED lighting market is about 5 billion US dollars, accounting for 3.7% of the global lighting market. By 2020, the global lighting market will exceed 150 billion US dollars, and the LED lighting market is expected to reach 75 billion US dollars, accounting for 50% of the global lighting market. "75 billion US dollars", this number is enough to invigorate the LED industry in the trough.
When it comes to "the insiders said that they will get rid of the decline of the previous two years, this year LED industry will usher in a turning point", Wang Zhigen, chairman of Stellar Lighting immediately took the sentence: the performance is already very good. In the first half of this year, the market demand for LEDs has increased significantly, and some raw materials have increased in price. Although there is no specific information about the company's LED orders, but for Wang Zhigen, who is very cautious, another set of data can explain the problem from the side: the LED packaging line of stellar lighting, last year's annual output value is 30 million yuan, this year, Wang Zhigen set the target at 60 million yuan. In the second half of last year, the downstream application production line also followed the job. Wang Zhigen estimated that the annual output value of this year will reach 20 million yuan. The changes in market demand have enabled Wang Zhigen to respond in a timely manner – continue to expand production scale.
Is the LED order warmer? Mao Liqian, chairman of Liqian Lighting, answered yes. "In the second half of last year, everyone was still waiting to see. In the first half of this year, LED orders were hot." Mao Liqian described that customers have no time to make orders, and it is difficult to complete all orders on time. In this regard, Wu Jufang, a partner of Zhejiang Yaoheng Optoelectronics Technology Co., Ltd., which specializes in outdoor LED products, is also deeply touched: In the first half of this year, the operating status of LEDs was significantly better than last year.
In the middle and lower reaches, the upstream is often the first to be perceived. As upstream of midstream packaging and downstream applications, chip manufacturers have a sensitive touch on market volatility. Jiang Zhongyong, general manager of Silan Mingxin, said that in the first half of this year, especially in April and May, everyone clearly felt that the demand for the LED market was rising rapidly.
In the first half of the year, many LED companies in the first half of the year, especially the recent expansion of the news: Sanan Optoelectronics launched a plan to raise 3.3 billion to expand the LED project, and later, and Shenzhen Qiwei shares joint venture to establish LED applications The company has a total investment of over 1 billion yuan, and then US Treasury income of 22 million US dollars; Lianchuang Optoelectronics announced more than 16.72 million yuan to acquire 51% equity of Shanghai Xinmao, plus LED business; Aoyang Shunchang plans to raise no more than 512 million yuan The funds will be invested in the LED epitaxial wafer and chip industrialization phase I project and supplement the liquidity. "Slan Mingxin is also doing some financing recently. In the past two years, we plan to invest 4 billion yuan to expand production." Jiang Zhongyong said.
Industry integration, tidal winds and water
At present, the United States and Japan have competitive advantages in core devices such as LED chips; Europe has a competitive advantage in automotive lighting and functional lighting; China's Taiwan LED chip manufacturing and packaging have the largest production capacity; South Korea has emerged with its big business strategy Advantage. The competition for patents, standards and talents has become fierce, and the speed of industrial integration has accelerated markedly.
In the stage of fierce market competition, every company is thinking about its foothold. In the second half of last year, stellar lighting, which has been marrying clothes for others, is planning to play its own brand, "Stars Gaohong." In July, the “Stars Gaohong†store will open in Lin'an City, and it will also have branches in Changzhou Lighting City, Jiangsu. “In the past, our LED products were all exported to foreign countries, and they were all produced by OEM.†Wang Zhigen realized that without his own brand, it is difficult for enterprises to go long-term, and the domestic market is a huge cake, which is exported. At the same time, enterprises must also seize the domestic share, walking on two legs. More than one stellar lighting, many traditional energy-saving lamps companies in Gaohong Town have chosen this method of walking.
Some insiders believe that the LED brand needs to have the entire industry chain, namely "upstream LED chip", "middle-stream LED package", "downstream LED application" and other parts, the general manager of Shilan Mingxin Jiang Zhongyong does not agree. “Enterprises do not have to do the whole industry chain. In Taiwan, the LED industry has developed very well, and the division of labor of local enterprises is very clear. Every company must have its own direction and characteristics, do a good job of certain things, and control the price/performance ratio. It is competitive. It is a meticulous division of labor or an entire industrial chain.
Jiang Zhongyong explained with Shilan Mingxin as an example. 9 years ago, when Silan Mingxin was founded, it encountered the first multiple choice question: Which part of the entry into the industry? At that time, white LEDs were more common. When others had a leading edge, it was obviously difficult for Silan Mingxin to take the white light. After careful consideration, Jiang Zhongyong decided to give up the white LED and start with the color LED. "Color light is the LED used in the display. This kind of LED has higher cost and higher risk, but it is an opportunity proportional to the risk." In retrospect, Jiang Zhongyong felt that the choice at the time was correct. "Zhejiang area There are a lot of distinctive LED companies, they are focused on a certain segment, such as test equipment, drive power, white light package and so on."
In Dengyun Road, Gongshu District, the professional market centered on “LED Purchasing Trading Center†is emerging. "It is understood that there is no similar professional market in Zhejiang." Zhu Miaolian, the investment manager of Hangzhou Saicode Brand Management Co., Ltd. said, "We have done relevant research in the early stage, and the LED industry does have great development potential, although Hangzhou has already been relatively sound. The industrial chain, but the agglomeration effect is not strong, which is one of the original intentions of our LED procurement trading center."
Since the second half of last year, the integration tide of the industry has already started. For example, Sanan Optoelectronics has tried to invest in Yuanyuan Optoelectronics, acquired Lum inus D evices in the United States, Dehao Runda assaulted NVC Lighting, and invested in Weimei Shengjing. Jiang Zhongyong revealed that at the end of last year, an LED chip manufacturer had closed down, and another LED company is said to be reorganizing it.
( This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED . Readers need to verify the relevant content by themselves. )
This kind of thinking is more than Wang Zhigen. In Gaohong Town, which is known as the “hometown of energy-saving lampsâ€, many enterprises are silently transforming, and they intend to gradually “discard†traditional energy-saving lamps and switch to the embrace of LEDs.
LED orders pick up in the first half of this year
When it comes to "the insiders said that they will get rid of the decline of the previous two years, this year LED industry will usher in a turning point", Wang Zhigen, chairman of Stellar Lighting immediately took the sentence: the performance is already very good. In the first half of this year, the market demand for LEDs has increased significantly, and some raw materials have increased in price. Although there is no specific information about the company's LED orders, but for Wang Zhigen, who is very cautious, another set of data can explain the problem from the side: the LED packaging line of stellar lighting, last year's annual output value is 30 million yuan, this year, Wang Zhigen set the target at 60 million yuan. In the second half of last year, the downstream application production line also followed the job. Wang Zhigen estimated that the annual output value of this year will reach 20 million yuan. The changes in market demand have enabled Wang Zhigen to respond in a timely manner – continue to expand production scale.
Is the LED order warmer? Mao Liqian, chairman of Liqian Lighting, answered yes. "In the second half of last year, everyone was still waiting to see. In the first half of this year, LED orders were hot." Mao Liqian described that customers have no time to make orders, and it is difficult to complete all orders on time. In this regard, Wu Jufang, a partner of Zhejiang Yaoheng Optoelectronics Technology Co., Ltd., which specializes in outdoor LED products, is also deeply touched: In the first half of this year, the operating status of LEDs was significantly better than last year.
In the middle and lower reaches, the upstream is often the first to be perceived. As upstream of midstream packaging and downstream applications, chip manufacturers have a sensitive touch on market volatility. Jiang Zhongyong, general manager of Silan Mingxin, said that in the first half of this year, especially in April and May, everyone clearly felt that the demand for the LED market was rising rapidly.
Lin'an Town wants to switch to LED embrace
Globally, the largest production base of traditional energy-saving lamps is located in China, especially in Guangdong, Jiangsu and Zhejiang. In Zhejiang, Gaohong Town is one of the three major energy-saving light source bases in China. “In 2010, the output of traditional energy-saving lamps and tubes in Gaohong Town reached 1.3 billion, and the global production was only 4 billion to 500 million. The annual output of capillary tubes accounted for about 1/3 of the global output.†Wang Qinyong, a member of the economic committee of Gaohong Town Committee of Lin'an City, said, “In Gaohong Town, traditional energy-saving lamps enterprises account for more than 95% of the total number of enterprises in the town.†However, in recent years, this “hometown of energy-saving lamps†has undergone a silent transformation. It is intended to gradually "discard" traditional energy-saving lamps and switch to the embrace of LEDs.
In the domestic LED industry, the time involved in stellar lighting is not long. Like stellar lighting, in August last year, Linan Liqian Lighting Appliance Co., Ltd. (hereinafter referred to as "Liqian Lighting") also introduced LED application production line. "We will give up energy-saving lamps." When it comes to the changes in the company's main business in the future, Mao Liqian said categorically. However, he also admitted that LED application products currently account for only about 15% of the company's products, this ratio will slowly change, they will focus on the traditional energy-saving lamps to LED lights.
Some time ago, Wang Qinyong went to Zhongshan, Guangdong Province, and he used the "like fire" to describe the current status of the local LED industry. “In Zhongshan, traditional energy-saving lamps have basically withdrawn from the market, and everyone is doing LEDs.†Wang Qinyong bluntly said that the traditional energy-saving lamps enterprises in Gaohong Town must also be transformed. "Three or four years ago, there were only three or four traditional energy-saving lamps companies in the town to test the LED industry. Now, it has increased to more than 10. From January to May this year, the LED industry output value has reached more than 30 million yuan. The industrial output value will exceed 100 million yuan," he said. "Of course, the transformation is not to immediately eliminate traditional energy-saving lamps. In the next 10 years or even longer, LEDs will gradually replace the status of traditional energy-saving lamps."
Hangzhou one chip manufacturer plans to expand production by 400 million
As early as the beginning of this year, the domestic LED industry received the first policy package of the New Year - the six ministries and commissions jointly issued the "Semiconductor Lighting Energy Conservation Industry Plan", the plan wrote: In recent years, the global LED lighting energy-saving industry The annual growth rate of output value remains above 20%. According to statistics, the global lighting market in 2010 was 134 billion US dollars, of which LED lighting market is about 5 billion US dollars, accounting for 3.7% of the global lighting market. By 2020, the global lighting market will exceed 150 billion US dollars, and the LED lighting market is expected to reach 75 billion US dollars, accounting for 50% of the global lighting market. "75 billion US dollars", this number is enough to invigorate the LED industry in the trough.
When it comes to "the insiders said that they will get rid of the decline of the previous two years, this year LED industry will usher in a turning point", Wang Zhigen, chairman of Stellar Lighting immediately took the sentence: the performance is already very good. In the first half of this year, the market demand for LEDs has increased significantly, and some raw materials have increased in price. Although there is no specific information about the company's LED orders, but for Wang Zhigen, who is very cautious, another set of data can explain the problem from the side: the LED packaging line of stellar lighting, last year's annual output value is 30 million yuan, this year, Wang Zhigen set the target at 60 million yuan. In the second half of last year, the downstream application production line also followed the job. Wang Zhigen estimated that the annual output value of this year will reach 20 million yuan. The changes in market demand have enabled Wang Zhigen to respond in a timely manner – continue to expand production scale.
Is the LED order warmer? Mao Liqian, chairman of Liqian Lighting, answered yes. "In the second half of last year, everyone was still waiting to see. In the first half of this year, LED orders were hot." Mao Liqian described that customers have no time to make orders, and it is difficult to complete all orders on time. In this regard, Wu Jufang, a partner of Zhejiang Yaoheng Optoelectronics Technology Co., Ltd., which specializes in outdoor LED products, is also deeply touched: In the first half of this year, the operating status of LEDs was significantly better than last year.
In the middle and lower reaches, the upstream is often the first to be perceived. As upstream of midstream packaging and downstream applications, chip manufacturers have a sensitive touch on market volatility. Jiang Zhongyong, general manager of Silan Mingxin, said that in the first half of this year, especially in April and May, everyone clearly felt that the demand for the LED market was rising rapidly.
In the first half of the year, many LED companies in the first half of the year, especially the recent expansion of the news: Sanan Optoelectronics launched a plan to raise 3.3 billion to expand the LED project, and later, and Shenzhen Qiwei shares joint venture to establish LED applications The company has a total investment of over 1 billion yuan, and then US Treasury income of 22 million US dollars; Lianchuang Optoelectronics announced more than 16.72 million yuan to acquire 51% equity of Shanghai Xinmao, plus LED business; Aoyang Shunchang plans to raise no more than 512 million yuan The funds will be invested in the LED epitaxial wafer and chip industrialization phase I project and supplement the liquidity. "Slan Mingxin is also doing some financing recently. In the past two years, we plan to invest 4 billion yuan to expand production." Jiang Zhongyong said.
Industry integration, tidal winds and water
At present, the United States and Japan have competitive advantages in core devices such as LED chips; Europe has a competitive advantage in automotive lighting and functional lighting; China's Taiwan LED chip manufacturing and packaging have the largest production capacity; South Korea has emerged with its big business strategy Advantage. The competition for patents, standards and talents has become fierce, and the speed of industrial integration has accelerated markedly.
In the stage of fierce market competition, every company is thinking about its foothold. In the second half of last year, stellar lighting, which has been marrying clothes for others, is planning to play its own brand, "Stars Gaohong." In July, the “Stars Gaohong†store will open in Lin'an City, and it will also have branches in Changzhou Lighting City, Jiangsu. “In the past, our LED products were all exported to foreign countries, and they were all produced by OEM.†Wang Zhigen realized that without his own brand, it is difficult for enterprises to go long-term, and the domestic market is a huge cake, which is exported. At the same time, enterprises must also seize the domestic share, walking on two legs. More than one stellar lighting, many traditional energy-saving lamps companies in Gaohong Town have chosen this method of walking.
Some insiders believe that the LED brand needs to have the entire industry chain, namely "upstream LED chip", "middle-stream LED package", "downstream LED application" and other parts, the general manager of Shilan Mingxin Jiang Zhongyong does not agree. “Enterprises do not have to do the whole industry chain. In Taiwan, the LED industry has developed very well, and the division of labor of local enterprises is very clear. Every company must have its own direction and characteristics, do a good job of certain things, and control the price/performance ratio. It is competitive. It is a meticulous division of labor or an entire industrial chain.
Jiang Zhongyong explained with Shilan Mingxin as an example. 9 years ago, when Silan Mingxin was founded, it encountered the first multiple choice question: Which part of the entry into the industry? At that time, white LEDs were more common. When others had a leading edge, it was obviously difficult for Silan Mingxin to take the white light. After careful consideration, Jiang Zhongyong decided to give up the white LED and start with the color LED. "Color light is the LED used in the display. This kind of LED has higher cost and higher risk, but it is an opportunity proportional to the risk." In retrospect, Jiang Zhongyong felt that the choice at the time was correct. "Zhejiang area There are a lot of distinctive LED companies, they are focused on a certain segment, such as test equipment, drive power, white light package and so on."
In Dengyun Road, Gongshu District, the professional market centered on “LED Purchasing Trading Center†is emerging. "It is understood that there is no similar professional market in Zhejiang." Zhu Miaolian, the investment manager of Hangzhou Saicode Brand Management Co., Ltd. said, "We have done relevant research in the early stage, and the LED industry does have great development potential, although Hangzhou has already been relatively sound. The industrial chain, but the agglomeration effect is not strong, which is one of the original intentions of our LED procurement trading center."
Since the second half of last year, the integration tide of the industry has already started. For example, Sanan Optoelectronics has tried to invest in Yuanyuan Optoelectronics, acquired Lum inus D evices in the United States, Dehao Runda assaulted NVC Lighting, and invested in Weimei Shengjing. Jiang Zhongyong revealed that at the end of last year, an LED chip manufacturer had closed down, and another LED company is said to be reorganizing it.
( This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED . Readers need to verify the relevant content by themselves. )
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