　　 This seminar adopts the theme report, round table (supply chain dialogue) and product on-site display to attract more than 200 people from Dongguan LED lighting industry chain experts, industry elites and industry giants. Now it is the hottest LED industry. The issue and the supply quality of the industry chain have been heatedly discussed.
Participants at the scene check in 
　 The audience watched the live exhibits
As a city that has been involved in the LED industry earlier, Dongguan has formed a complete industrial chain including upstream epitaxial chips, midstream packaging and downstream applications after years of accumulation and precipitation. It has more than 100 LED companies, including 100 million yuan. More than 20 companies above. According to data released by relevant departments, in 2012, the LED output value of Dongguan City was close to 20 billion yuan, a year-on-year increase of more than 30%.
Seminar site
This seminar specially invited Jingtai Optoelectronics Gong Wen, Ming Wei Electronics Zhao Chunbo, Ru Wei Electronics Jane Yu Cang, Mao Shuo Power LED Indoor Drive Division Yang Zhichao, Qin Shang Optoelectronics Zhu Bingzhong to make a wonderful keynote speech.
The host of this seminar, Gaogong LED CEO Zhang Xiaofei
Gaogong LED CEO Zhang Xiaofei
What is a good product, who can make a good product?
LED is a very young industry. The situation is getting better this year and the stock market is rising. This gives everyone an inexplicable excitement, a dream of the past few years, and the dream of China's LED.
If we want this dream to be better, we need our company to come up with real good products to support it. So what is a good product, who can make a good product?
For LED good products, I think we should stick to the following points:
The first is the light effect, which can be abandoned below 80lm/w, and the time is higher than 150lm/w. The choice of too low is meaningless, and the one above 150 is not very mature. The second is to show that below 70 is best not to use, most of the above 90 are also boasting, unless they can provide proof of phosphor. The third is light decay, longevity, light decay of less than 70%, and good consistency, which can provide reliable quality assurance.
As for who can provide LED good products? I think there are four types of companies that can do this:
First, LED brand enterprises, they have strong strength and good reputation; Second, dedicated enterprises, positioning is very clear: high power medium power and low power, they focus on the LED industry, understand the LED lighting needs, love the LED industry; Third, innovative companies, although small in scale, are developing fast, they have innovative products: processes and materials; fourth, OEM companies, they focus on manufacturing processes.
General Manager of Jingtai Optoelectronics, Gong Wen, which companies can do better
Faced with a complex and volatile market environment, a group of enterprises that do not adapt to market competition have gradually been eliminated, and some enterprises have done a good job. There are four types of companies that are currently developing well in the industry:
First, innovative, their products have selling points, and the market is alienated;
Second, the "single-player champion", their product line is not rich, but focus on a class of products, to make it stronger and better, to form a strong competitive advantage in this market;
Third, resource integration, although the company itself may not have a big competitive advantage in manufacturing, but with the capital to do OEM can make up for the short board;
Fourth, the brand operation type, including some traditional lighting transformation LED enterprises. And those enterprises that are not characterized, big but not refined will gradually be eliminated by the market.
Ming Chun Electronics Marketing Director Zhao Chunbo pays attention to product performance depends on the overall
With the development of the LED industry, people are no longer satisfied with the stage of the power supply as long as it can illuminate the lamps. Everyone is paying more and more attention to the quality of the power supply. How to make the best power drive configuration is the key, we start from the customer's specifications, combined with years of experience in design.
The market's lamp bead requirements for power supply are still quite a lot, such as 30 mA, 60 mA, 90 mA, 120 mA, etc., according to different power settings. This involves the question of how to choose a power supply? For example, choose 60 mA or 120 mA, which is set according to the topology.
The best way to configure the LED power supply is: the customer's conditional quality, the customer's needs/targets, and the optimal cost. The three support each other, and ultimately must be considered from the whole.
Confucian Electronics General Manager Jian Yu Cang Aluminum Substrate New Technology Reduces Cost
Aluminum substrates have only been used in some special fields. In recent years, with the rapid development of LED lighting, it has emerged from the big family of PCBs. LED lighting products mainly consist of three major components: light source, power supply, and substrate. As one of them, the aluminum substrate accounts for a large part of the cost of the whole lamp.
The continuous decline in the price of LED lighting applications is a general trend. The new technology of aluminum substrates can indirectly bring about cost reduction, which will enable LEDs to be truly distributed to the market and accepted by consumers.
However, in terms of packaging, COB packaging must be the future development direction, and the aluminum substrate will undergo revolutionary changes in the next two or three years. However, at present, high-end packages are generally on a copper substrate or a ceramic substrate, which is relatively expensive. By optimizing the aluminum substrate to meet the COB package, we can reduce the cost by 50%. If it is mass-produced in the future, the cost will drop even more.
Yang Zhichao, the general manager of Maoshuo Power LED Indoor Drive Division, intelligent power supply trend
Up to the national macro-policy development plan, down to the enterprise itself to seek breakthroughs, are all self-sufficiency. What is intelligent? Intelligent is a complete system concept, simple remote control, dimming, color adjustment, color temperature, not really "intelligent". The existing "intelligence" is just a gimmick and a concept, or just a small part of an intelligent system.
Intelligent: energy saving, security, integration, expansion, ease of use, light environment and other advantages, will play a huge role in indoor home lighting, underground parking lighting management, intelligent agriculture and fisheries. The current intelligent lighting is more realized by power control.
Although we have been studying this area for several years, we have produced some finished products, which are limited by technology and have not been widely promoted. What we are doing now is to start with the small entry point of replacing physical dimmers.
Zhu Bingzhong, Deputy General Manager of Qinshang Optoelectronics, optimizes the supply chain to achieve a win-win situation
In the integration of the supply chain, we follow a win-win situation and a win-win situation. As a modern enterprise, everyone in the supply chain is equal and a partnership. There is no "customer is God."
Through deep high-speed projects, we feel closer to our partners in our supply chain. As a terminal application company, the first thing to focus on is quality, then price, delivery service, etc. Therefore, we will distinguish in the supply chain, including strategic cooperation, common cooperation, and then follow the "28" principle. What we hope is that everyone will work together to move the industry in a better direction.
The era of LED lighting has arrived, and the formation of a supply chain management system suitable for corporate characteristics is an important guarantee for us to revitalize the LED market.
During the roundtable (industry chain dialogue), the guests discussed in depth the topic of supplier issues that they were most concerned about, and they analyzed their suppliers' choices and different angles from themselves as customer suppliers. "Being a good person after work, honest cooperation, and seeking common ground" has become the consensus of all.
The speakers sit in order: Gong Wen, Zhu Bingzhong, Zhao Chunbo, Jian Yucang, Yang Zhichao
Gong Wen, general manager of Jingtai Optoelectronics: When we select suppliers, we first talk about “door-to-doorâ€. This is not to say that big companies are big companies, but that there are no resources complementary between enterprises. Then there is the willingness to cooperate. Material conditions can be created. As long as there is a willingness to cooperate, many difficulties can be overcome. In this regard, many Japanese companies are examples of our learning, such as Sharp, Toshiba, etc. These companies will take the initiative to help them when they encounter difficulties, not only technical but also management.
Zhu Bingzhong, deputy general manager of Qinshang Optoelectronics: Now the entire LED industry chain is very rich, and there is a lot of choice for everyone. As a terminal application company, happiness is much better than before. In the face of such a large supplier circle, it is impossible to choose. At this time, integrity is very important. First, do things again, only those companies that really do a good job can truly win the recognition of customers, and it will not last long.
Zhao Chunbo, Director of Ming Microelectronics Market: There are two points in our history: quality and cost, not only have good quality products, but also reduce costs. Only when the cost will come down, the customer can accept it better, and the good quality will make the customer feel at ease. The improvement of cost performance is the most important. We have always advocated "improving the quality of life and reducing the cost of living." Regardless of the size of the customer, as long as we agree with our concept, we will cooperate in good faith.
Confucian Electronics General Manager Jian Yucang: Regarding the partners, whether it is our downstream customers or suppliers, we have been adhering to the concept of common development. We are looking for long-term strategic partners rather than those who "buy a hammer". Everyone's cooperation is like a brother. Only such a product can have a stable guarantee.
Yang Zhichao, general manager of Maoshuo Power LED Indoor Drive Division: We hope that customers can choose more domestic products, especially when the customer does not specify the target. When we have the right to choose, we can meet the test requirements of Maoshuo. We can also choose, and lowering the cost is our pursuit.
During the on-site Q&A session, many of the audience first expressed their praise for the guest speech and the envy of the company's achievements, and then communicated with the guests on their own concerns.
Some viewers took a group photo with the guests
The High-mast Lamp is generally refers to the new lighting device which is composed of the steel taper light pole and the high power combination lamp frame of 15 meters or above.It consists of lamp holder, internal lamp, electric rod body and basic part.Lamp head modelling can according to user requirement, surroundings, lighting need specific and definite;The interior lamps are mainly composed of floodlights and projection lamps. The light source adopts NG400 high pressure sodium lamp, and the lighting radius is 60 meters.The bar body is usually a pyramid structure, which is made of steel plate, with a height of 15 to 40 meters, which consists of two to three sections.
Material characteristics
1. Beautiful appearance, large lighting area, good lighting effect, concentrated light, uniform illumination, small glare and easy to control and repair.
2. Applicable places: city square, station, wharf, highway, stadium, overpass, etc.
3. The lamp pole is a high quality steel plate by moulding into a multi - pyramid splicing steel rod, through hot galvanizing anti-corrosion treatment.
4. The lamp frame is made of high quality stainless steel.
5. Fasteners bolts and nuts are stainless steel.
6. Light source:400W-1000W sodium lamp.
Specifications:
Height: from 18m to 50 m
Suit for: highway, expressway, parkway, freeway, central motorway junction, truck and bus terminals, railyards, ship docks, airports, ferry terminals, prisons, industrial and commercial sites, international borders.
Shape: round, multi-pyramidal, column form, polygonal or conical
Material:
Q345B/A572,minimum yield strength>=345n/mm2
Q235B/A36,minimum yield strength>=235n/mm2
Tolerance of Dimension: ±2%
Lighting Source: 400 W- 5000 W high pressure sodium flood light, light extension :up to 30 000 m²
Light plate: Various figure of selection ,material with hot dip galvanization steel frame
Lifting System: Lifter fixed in the inner of the pole with lifting speed of 3~5 meter per minute
Equipped e; ant ferromagnetism brake and break -proof device, manual operation applied under power cut
Electric Appliance Control Device: Electric appliance box to be the hold of the pole ,lifting operation could be 5 meter away from the pole through wire .Time control and light control could be equipped to realize full-load lighting mode and part lighting mode
Surface treatment: Hot dip galvanized Following ASTM A 123, color polyester power or any other standard by client required.
Joint of Poles: Insert mode, inner flange mode, face to face joint mode .
Design of pole: Against earthquake of 8 grade
Wind Speed: 80 Km/Hour
Welding: We has past flaw testing. Internal and external double welding makes the welding in shape
Thickness: 6 mm to 20 mm
Production Process:
Raw material test→Cutting→Molding or bending →Welding (longitudinal ) →Dimension verify→Flangewelding→Hole drilling →Calibration →Deburr →Galvanization or powder coating, Painting→Recalibration→Thread→Packaging
Packages: Our poles as normal cover by Mat or straw bale at the top and bottom ,anyway also can following by client required
High-Mast Lamps Series,High Mast Lamps,High Mast Light,High Mast Light Pole
Jiangsu chengxu Electric Group Co., Ltd , http://www.chengxulighting.com