Home lighting or will become the industry mainstream

With the increasingly fierce competition in the LED industry, the ultimate manifestation is not only the competition of products, but also the competition in the subdivided areas. Home lighting is one of the important subdivision areas. Some people think that this area will become the mainstream of the future, and some people will not agree.

According to industry estimates, in the next few years, home lighting will become one of the fastest growing segments of LED lighting. LED home lighting, this huge market, will undoubtedly attract more companies to invest in their channels, but also more attractive to dealers. Concern, the prospects are considerable. LED home lighting or business blue ocean into the terminal distributor.

Occupation rate rises

Reporters found that by visiting the store, some dealers do traditional home lighting have increased investment in LED home lighting.

The group of rich home lighting has always been based on home lighting, but last year's situation, LED home lighting products accounted for only about 20% of the total. This year, increased investment, LED home lighting products exceed 35%.

The person in charge of the E home lighting told reporters that E Lighting has recently launched a number of new home lighting products, including LED panel lights, LED ceiling lamps, and LED crystal lamps. Among them, the price of LED flat panel lamps is low, which is acceptable to consumers. E home lighting future sales will be based on LED products.

Ouyue Lighting has also increased its LED home lighting products. According to Ouyue Lighting Director Qin Yi, Ouyue LED home lighting products are mid-range prices and can be accepted by consumers. Such products are relatively popular.

The reporter visited several large stores in Chengdu and found that the overall market share of LED home lighting is on the rise. Although the growth is slow, it still allows distributors to see hope.

The low-end LED home lighting prices allow consumers to accept the best sales of mid-range products.

In the past two years, home lighting companies have significantly increased their investment in LED R&D. At the same time, they have introduced many new LED products. Including LED ceiling lamps, LED kitchen lights, LED downlights and spotlights, LED crystal lamps, etc., to accelerate the pace of LED home lighting.

Midrange products dominate

It is understood that some dealers do not know how to choose LED home lighting brand? What kind of price of LED home lighting products to sell? The survey found that many terminal businesses in the choice of LED home lighting brand, first consider the good style, new products launched quickly, generally believe that new products are relatively easy to sell. At the same time, it is more biased toward those brands with good quality and affordable prices.

Chen Jianzhong, a dealer of Guangdong Jinmei Lighting, told reporters that in terms of products imported into the United States, the mid-range LED downlights sold better.

In fact, sales have to look at several aspects, store location, agency brand, quality and price. Take the Chengdu market for example, some dealers have several stores and are located in various lighting cities. Not every store has the same profit, and sometimes it takes sales performance to subsidize another store.

LED now seems to have become a "trend", if there is no LED in the store but it seems incompatible with the market. LED to be accepted by consumers, the most important thing is the price, almost every store is selling LED products, but the price is mixed and chaotic.

It is understood that the sale of mid-range LED home lighting brand products is relatively satisfactory; high-end products are difficult to sell; and low-end “cheap goods” are not easy to sell. Consumers have concerns about their products. At present, terminal distributors are mostly engaged in retail channels and distribution channels, and the mid-end brands are more in line with the needs of the Chengdu market.

Reporters learned from many dealers that consumers are still inclined to energy-saving lamps, LED home lighting products more than 40% of the price of traditional energy-saving lamps is difficult to accept. Therefore, the sales of mid-range LED home lighting products are more desirable and the market is relatively stable.

Investment need to be cautious

There are two types of terminal distributors involved in LED home lighting. The first one is traditional lighting. It has only started to transform into LED home lighting in the past two years. One category has been involved in LED home lighting from the very beginning. These two types of dealers differ in their understanding of LED home lighting.

From the traditional lighting to LED dealers to follow the needs of market development, gradually involved in LED, just started the store LED products are not much, see the situation increase in time; and from the beginning to get involved in LED dealers are more bold and spotted Market demand has invested more in LED. The latter is relatively more risky.

In the past two years, traditional home lighting brands have begun to push LED home lighting products, such as Qunfujia Lighting, Huayi Lighting, Guanhua Lighting, Rectangular Lighting, Marantz Lighting, Mulinsen Lighting, Thousand Thai Lighting, etc. The market share is on the rise.

However, terminal channels should also be “cautious” when they increase their efforts to invest in LED home lighting. Just like the words of the CEO and Marketing Director of the Zhongshan Xueyue Lighting Technology Co., Ltd. Lei Fufu told reporters: "The pace is too great, but it dies very quickly." Therefore, terminal distributors should still win.

Although LED home lighting is favored, but also steadily forward, but LED home lighting products want to occupy the market or to look at quality, quality is the key to victory. If companies and distributors only aim to cater to the market and cause a large number of immature and unqualified products to enter the market, they will undermine the brand image of LED lighting in the terminal market and will eventually be counterproductive.