Intelligentization is one of the future development trends of LED displays

With the gradual popularization of full-color LED displays and the continuous decline in prices, China's LED display industry has entered the challenge of competition and maturity. In the future, the LED display industry must be a new pattern of strength and scale of enterprise survival and intelligent products.

Profit space turns to high-end smart products

The LED display application field has broad prospects, but the industry concentration is not high, the market share is relatively scattered, and new competitors are constantly influx, and the market presents a homogenous competition pattern. In recent years, with the successive listings of several large-scale domestic enterprises, the competition for LED display conventional products has been particularly stimulating, especially in the Pearl River Delta region, which is at the forefront of the industry, and it is showing a trend of big waves and sands. They have withdrawn from the market. What comes with it is the sensitive and stressful topic of the entire industry. Due to the collapse of several companies involved in the issue of many suppliers, the phenomenon of the past layer of laminates has become more and more tight, and the enterprises at the cusp are likely to be suppressed by the risk of multi-deposits.

After 2010, the price of LED full-color screens has turned sharply. On the one hand, it has benefited from technological advancement and large-scale production. On the other hand, due to the pressure of competition, companies have to cut prices to expand their sales. According to industry data, the price reduction of LED full-color display products in 2012 was about 15%-30%, and some products were higher than 50%. The direct impact of the decline in product prices is that the profits of enterprises are severely compressed, and the increase in revenue is not a common problem in the financial statements of enterprises in recent years.

In order to find products with higher profit margins, LED display companies are painstaking. Differentiated and intelligent emerging fields and products are gradually being explored and developed. For example, various kinds of special-shaped display products have not been attacked by the market, and the world in the stage interpretation market is popular in the world. Lei Dio and other enterprises with special-shaped display screens are able to maintain their scale and influence. The preference of CNC city for urban traffic-induced display has spawned the development of China's LED intelligent traffic display. The field of intelligent traffic display is also one of the sub-areas of the LED industry that has maintained a high profit margin; The LED super TV that extends out of the screen is also booming, once boosting the stock limit of related companies; 3D naked-eye display is undoubtedly the new product expected in the second half of the year, and the intelligent LED display is brand new in KFC and McDonald's. The national chain industry is refreshing. In short, when the conventional LED display price is competitive, the high-end intelligent LED display is obviously more able to win high profits.

Intelligent display segmentation application market

Traffic field

Intelligent traffic display is a segment of the LED display industry, and it is also an area where intelligent display development is relatively early and mature. Of course, the intelligent traffic display is not just the intelligentization of the LED display, but a high-tech industry that integrates digital integration, image, and information positioning. The city intelligent traffic LED display includes intelligent public transportation system, traffic guidance screen, electronic information bar and so on.

As the pressure on the urban transportation system turns out to be greater, intelligent traffic guidance becomes urgent and necessary. Especially in China's large cities, such as Beijing, Shanghai, Wuhan, Guangzhou, Shenzhen and other places, the total number of daily residents travels more than 20 million. The operating speed of many public transport vehicles has dropped from 12 to 14 kilometers per hour to the current prevalence. 4 to 10 kilometers, urban traffic pressure is increasingly prominent. Every holiday, people and traffic are undoubtedly the most annoying topic in urban travel. During the National Day this year, several cities across the country are vigorously developing intelligent traffic guidance screens. For example, Nanchang has added 20 traffic guidance screens, and the newly added guidance screen displays more practical content, such as suggesting traffic accidents on a certain section. Bypass and so on. The modern city bus electronic stop sign is another important embodiment window of the intelligent LED display. The public transport intelligent electronic stop sign uses the bus car GPS global positioning system to receive and release bus operation information through the bus information management center server group and the wireless data transmission network. In the process of waiting for the bus, the public can know the location of the bus to be used in advance through the LED bulletin screen of the electronic stop sign. It may take several stops and how far it is to reach the station. At the same time, the intelligent electronic stop sign can also play weather information and travel. Reference and other service information; through the electronic screen of the LCD screen to watch real-time news, entertainment programs, advertising and other videos in real time, truly do not know how to travel, waiting for the car is not boring realm.

Undoubtedly, the LED intelligent traffic display is the darling of the future urban intelligent transportation, but for the LED display manufacturing enterprises, this market is not so good. The first is because the traffic display products belong to the project project, the payment cycle is long, and there is a certain dependence on product quality, corporate financial strength and brand efficiency. At present, the main concentration of LED traffic display companies is Shanghai Sansi. It is reported that Dazu Yuanheng is also stepping up the layout of the traffic display market.