As we all know, in terms of content supply, the advantages of Hunan Satellite TV are variety shows and stand-alone TV shows. At least one-third of the major video sites are from Hunan Satellite TV, and it can be said that they are close to half of the country. Hunan Satellite TV's program content has achieved hundreds of millions of copyright revenue each year, and it has also cultivated a large number of website consumption habits. In the smart TV market, more and more hardware companies are beginning to lay out content ecology. Mango TV is doing the opposite. On February 22, 2017, Mango TV debuted a new and new image of Love Mango's Happy TV. The fresh and mature image explains to the public the new “visual†world of “five-dimensional ecologyâ€. From "soft" to "hard" love mango exactly "hard" where? When it comes to the smart TV Red Sea, how will the Mango TV move? From the top of the content to the terminal, it can be said that from “mango†to “love mango†is not a simple word-adding game, but on the basis of fully respecting users and firmly grasping the psychology of fans, in order to create an “Internet+†era The new media experience was designed and promoted. According to Nie Mei, deputy director of the Hunan Provincial Radio and Television and chairman of Mango TV, Hunan Broadcasting used to provide content as the main advantage, then the TV is the closest to the living room with the smart hardware industry, so it must be born later. "Out of the TV hardware is based on trends. "First, the replacement of TV sets in the living room scene has come. As a content provider that provides content products to TVs, we must occupy them, and we must have a certain amount of control. Second, the problem is that The policy allows, and mangoes have exactly seven licences, and the policy allows us to be willing, of course yes. Third, too old is not enough, because we must have fertility, and now mango is in the transition period of its career, but it is still Young and middle-aged, so take this opportunity to regenerate one." Nie Mei said that in the content love mango TV complete the Hunan Satellite TV and mango TV two major IP matrix of the platform, and has its own license, can share resources with Hunan Satellite TV, Mango TV. This is new in the Internet TV industry and it is the first time. "In terms of hardware, Skyworth will help love Mango TV get the industry's strongest product R&D-manufacturing capabilities and provide a strong guarantee for the hardware quality of Mango Happy TV." Representative of Skyworth Group said. It is reported that in order to achieve strategic cooperation with Skyworth, in addition to enhancing hardware quality, Love Mango will also insist on Skyworth's excellent after-sales model. Regarding the channels, the Gome representative stated that it will fully open its channels and after-sales service capabilities, and will open nearly 1,700 high-quality stores for Gome TV to help the mango quickly open its sales model. According to the person in charge of the Everbright Optimization Fund, which provides quality financial support for Mango's Happy TV, as the leading domestic PE industry, the Everbright Optimization Foundation fully supports Loving Mango and provides a strong financial guarantee for Love Mango. Focusing on the user, the hardware, content platform, system platform, service, partner/channel, five-dimensional integration, love mango joy TV in the industry's first "five-dimensional ecological" model, the industry's new face can take the industry pioneer's posture, For the development of the industry has opened up a new path; for the user to solve the pain point of experience, to open up a new model of Internet experience; for the market, love Mango will end the separatist confusion, create a brand new Internet TV weathervane. According to Xiao Bian, in the era of mobile Internet, the Internet will have a disruptive impact on traditional TV media and will restructure the entire media industry. The game between the Internet and Taiwan has promoted the integration of media in content, channels, and platforms, and improved the layout of the industry chain. Mango TV enters the smart TV market and will naturally target OTT this big cake. "Star Mang", "Green Mang", mango "hard" love mango released high-end customized "Star Mang" series and "dedicated to 90" after the "Green Mans" series. “Xingmang†mainly promotes the high-end market, fans can customize their TVs with their own idol ID, in addition to the ultimate product experience, “Xingmang†has more fan benefits! Go to the variety scene, and even close contact with love beans face to face, love Mango hernia said that they can also reimburse round-trip air tickets - these are also the super welfare that Xingman has dedicated to consumers. The star has launched 3 models, namely 65, 75, 86, and has a consumer demand. The "Green Mans" main market after the 90, as the first curved TV dedicated to the 90 after, Qingmang to ultra-high cost-effective and the ultimate user experience, to create a unique young man's curved surface television. There were 4 models in this release, namely 32, 42, 55, and 65. For the first time, love mango used the “buy content, send hardware†sales model. Hardware prices ranged from 0 to 3499. Basically meet the consumer's mainstream consumer demand. At the conference, Tmall and Gome launched a joint online and offline launch. Gome said that it will promote the love of mango TV in more than 1,000 stores nationwide. Consumers who want to shop online can now order it at the Mango TV Tmall official flagship store. What are the new ways to love Mango TV? According to Liu Wei, CEO of Love Mango TV, the shareholder style of the Love Mango brand is unique. This kind of shareholder combination gives the love genes of the love mango brand, also makes the love mango brand have more expectations in the public mind, and gives the love mango brand a heavy social mission. Mango TV + Gome + Skyworth + Everbright Optimization Fund + love mango brand management team, which resulted in a 4 + 1> 5 nuclear fusion basis. Liu Wei said that the love mango brand wants to redefine Internet TV. 1. It has an internet television integrated broadcast control license and an internet television content operation license. 2. With content manufacturing capabilities. 3. Has a sustainable development of the industrial chain logic. The complete ecosystem of Internet + content creation + intelligent system + hardware manufacturing + application extension + social services. 4. The business model must be to buy content delivery hardware. According to its official data, Mango TV's effective number of members has increased by 519% in 16 years, the number of new members has increased by 220%, and the number of accumulated members has increased by 852%. Mango TV's exploration of the payment model is clearly being promoted. The release of the love mango TV brand will have a significant effect on the promotion and refinement of paid users. Xiao Bian thinks that it is precisely because of the good operational data on the content side that the model of “going to buy content and delivering hardware†to the Mango TV seems to be a matter of course. To this end, love mango TV set the market goals: the first year's target number of users is 1 million, three years of the target number of 10 million users, entering the first camp of the Internet TV brand. Art High is bold and bold. To be honest, loving the goal of mango is worth looking forward to. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
