On the morning of April 23, AOC held the “Bloom 2010†AOC New Product and Brand Strategy Conference at Century Golden Resources Hotel. At this conference, AOC not only launched a refreshing display product, but also launched 4 series. 30 LCD TV products, of which LED LCD TVs have become mainstream products. However, as the first brand of display, what are the unique features in the sales of LCD TVs, and as a relatively new force in LCD TVs, AOC will have development directions and sales strategies in the field of flat-panel TVs. On this bubble network digital home appliances channel visited AOCTV sales general manager Mr. Dong Jun (hereinafter referred to as Dong Zong).
First of all, what are the differences in methods and methods for the display sales model familiar to AOC and the current sales mode of LCD TVs. Mr. Dong said that although there are differences between the TV field and the display, the performance of the AOC display in the Chinese mainland market for 6 years is very market-oriented, and the market reflects very well, including marketing strategy, the establishment of the entire team, for TV. In the future, we will adopt or partially adopt the excellent experience of AOC display to help carry out a series of sales activities, including brand and personnel training.
Mr. Dong also said that in the future, AOC will achieve 7,000 to 8,000 outlets in the TV field. These outlets will fully promote the sales of AOC products, and have launched nationwide promotions in April, in addition to traditional online and print ads. In addition, it will also carry out public welfare promotion, and carry out further science and technology to the countryside with scientific research institutions, and will carry out a series of promotion activities in terms of brand promotion, so that AOC TV can be improved in reputation. As for the way the author is concerned about the establishment of outlets, Mr. Dong said that at present, the way to set up their own stores, the cost investment will be relatively high, and the product richness is not enough, the next step will be taken with some large appliance stores or supermarkets. The details of the cooperation, the details are already in the negotiations.
However, the main sales target of AOC TV is the 2nd and 3rd grade cities. The route of “urban encircling the city†is adopted. Because the competition in the city is fierce, as a relatively new TV brand, it is relatively safe to compare. Difficulties, but with the implementation of AOC TV's strategy of “home appliances going to the countrysideâ€, it is worthwhile to expect it to be recognized by most people. Dong Zongbiao will build a strong sales team in China in two or three years. In the end, color TV competition may be due to homogenization of products or homogenization of operation methods. The final competition is from people's competition, sales team. More clearance, more focus on the product. Talent reserve is a very important foundation for building a brand in the future.
As another important part of the talent reserve team, Mr. Dong said that the plan was to have more than 3,300 contracted or self-built outlets in 2011. Because the service must be first, the necessary after-sales personnel reserve work is also indispensable. And it will gradually improve the "hardware" equipment of the outlets, such as the promotion from 24 hours to 12 hours and so on.
The flat-panel TV market has three more important themes this year: LED, 3D and Internet TV. AOC TV's new products are already covered by LED and Internet TV, for the very popular 3D TV. Mr. Dong said that the technical research and development team of AOC TV has started the research and development of 3D TV, but the whole market is still not very mature, so the sales volume and product sales will not be too good, so AOC TV will carry out the amount of 3D TV next year. Production.
AOC has always occupied a major position in the display field, but this year's enthusiasm for the TV industry is very high. As for the current overall sales situation and future sales forecast, Dong said: Last year, AOC TV had sales of 360,000 units at the beginning stage. It is almost double the growth rate in 2008. The goal for this year is to double again. It will see a slight increase from the first quarter of this year.
It is not difficult to see from the introduction of General Manager Dong that this year is a year of vigorous development of AOC TV. Through a series of promotion methods, it will gain a foothold in the 2nd and 3rd grade cities, with the sales and after-sales service team growing continuously, and The continuous improvement of the technical level and the further cooperation of network resources, I believe that the hope of AOC TV to double this year will not be difficult to achieve.
3.5 Inch LED Downlights can be detachable in two parts. The module and 3.5 Inch size rings. For the 3.5 Inch LED Downlights' module, it can be do for 5W and 9W. That is, for the size of 3.5 Inch Led Downlights, we can do 5W and 9W. Black color for module. White, black, silver color for ring. Color temperature (CCT): 2600-2700K, 2800-3200K, 3800-4200K, 5000K-5500K, 6000-6500K. AC100-240V. 50Hz. 270G. For the 3.5 Inch downlights, inner diameter is 80mm. Outer diameter is 110mm. Height is 50mm. It can be embed into 80-100mm cut out hole size. High CRI, hight PF, 9W cool white flux can be reach 774lm. 120° beam angle. Dimmable or Non-dimmable function are available.
3.5 Inch LED Downlights
3.5 Inch LED Downlights, White 3.5 Inch LED Downlights, Black 3.5 Inch LED Downlights, LED Downlights Recessed Lighting
SHENZHEN KEHEI LIGHTING TECHNOLOGY CO.LTD , http://www.keheiled.com