Recalling the conference of the television industry in recent years, Internet smart TVs are prevailing, and various concepts of hype are emerging in an endless stream. Prices have repeatedly hit new lows. For a time, the television industry has entered an arms race to seize market share. The appearance of Z9D, the flagship of Sony's LCD TV last year, has injected the original bland TV industry with life. The OLED A1 officially released on the Sony Charisma Reward once again became the black technology network red, and of course the price for all media and cable powder screaming at the scene: 55 å‹ A1 24,999 yuan 65 å‹ A1 35,999 yuan. With so many questions and curiosity, I stepped into the media interview room after the charm tour.
In addition, since the CES for the first time with the Sony A1 OLED TV (click to view the A1 report on CES) close contact (click to view the Sony A1 TV evaluation), to the official listing of this charm reward less than 100 days, China became the first wholesale country One of them fully demonstrated Sony's emphasis and confidence in the Chinese market. Soomu Takashi, CEO of Sony Vision Products, summed it up in one sentence: providing all the resources and support that can be provided for the Chinese market is evident in the importance attached to the Chinese market.
Taking the middle-and high-end strategy to realize supply-side reforms in the Sony Charisma Rewards, Sony Chairman and CEO Takahashi Hiroshi announced that sales in China as of Q3 will increase by 12.8%, and Sony China’s performance in FY 2016 is expected to return to the 2014 VAIO personal Before the computer business exited, it returned to a healthy and growing track. Among them, the Z9D, a black technology network red product in 2016, has achieved unprecedented success in the market. It not only won the support of media and users, even Wang Sicong, a national husband, could not help but stand on the social media platform for Z9D. Mr. Takahashi used a very interesting word: Supply-side reform to design products that are closer to consumer needs. Sony believes that television in China has passed the phase of no-go market growth, and that it is the high-end market strategy that has become a premium in both the Z9D and A1.
When talking about the market positioning of Z9D and A1, Xie Tao, president of Sony Electronics Co., Ltd., consumer electronics business, said that this is two completely different display technologies, Z9D has a very prominent dynamic range and backlight light control, almost reached the LCD TV The peak can be achieved, while A1 is committed to creating a full audio-visual audiovisual experience. For 65-inch products, A1 is priced 6000 yuan higher than Z9D. The main reason is that OLEDs are higher in production process and time than LCD TVs. The implementation of the dual flagship strategy in different display technologies can meet the diversified needs of users. Sony TV has given up on the sheer pursuit of sales volume and instead turned to seeking a reasonable profit while satisfying users' needs in the high-end market.
In the “Last Inch†value move with the arrival of A1, Sony will sample OLED A1 products across the country together with hundreds of partner stores, allowing users to realize a full range of experiences in the terminal and let consumers know and experience through the experience. Was touched by the value of this product. In the face of A1's shocked chin price, the market response will be overly heated. Sony said that there is no need to worry about the supply of OLED products. China, as the most important market, China has no problems with OLED procurement and distribution, and it will surely be able to meet the market. Demand. Secondly, the Sony A1 OLED's pricing is really exciting, but this is not Sony deliberately lower prices or even sacrificing profits to win the eye, the current pricing should be a more reasonable pricing of OLED products, disguised in the market price system. In Kazuo Hirai's “last inch†value system, the value of Sony TV A1 is not only the technical innovation of the screen sound field, the expansion of content services, the transformation of market strategies, the improvement of user experience, and the response of channel speeds will be in this A1. After the listing, it can be fully reflected.
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