With the large-scale launch of the public and commercial LED lighting market and the rapid increase in the penetration rate of home lighting, the LED industry boom will continue throughout 2014 and even continue into the next two or three years.
From a global perspective, the LED lighting industry will continue to triumph in 2014. Whether it is Philips, Osram and other international first-line lighting giants, or LED industry chain companies in South Korea and Taiwan, the LED lighting market in the next few years, especially China. The market is optimistic and continues to increase local investment.
According to the data of Philips 2013 Annual Report, the proportion of LED business revenue has been rising. The company's LED revenue has increased by 38% in the whole year, which has promoted the growth of lighting business revenue in the economic downturn. In terms of OSRAM, LED business revenue in 2013 reached 1.528 billion euros, up 11.4% year-on-year, while traditional lighting business revenue was 3.761 billion euros, down 6.7% year-on-year. The company's development goal is that before 2017, LED lighting will account for more than 50% of the company's total annual revenue.
"2014 is the first year of LED home lighting, the retail market really started." This is the high-tech LED chairman Zhang Xiaofei on March 21, sponsored by Gaogong LED 2014 LED lighting supply chain good products touring Hangzhou station on this year's LED lighting market The basic judgment of the overall situation.
In the past year, the price war in the domestic LED lighting market has intensified, and the price competition between low-end and mid-end products has become fierce. At present, the number of LED lighting products and enterprises is huge, and the situation is chaotic. LED lighting brings danger to the channel and brings opportunities.
The development trend of the LED industry is gradually becoming clear, and its penetration rate is increasing year by year in the home, business and outdoor fields. At the same time, the layout of multinational lighting companies in the Chinese market has basically been completed, and the Chinese and foreign LED lighting market wars have begun.
The rapid start-up of the global LED lighting market comes from the rapid application of disruptive technology and the optimal control of enterprise supply chain costs. The global competition in the Chinese market has brought several advances. The first is the globalization of supply chains, and the second is the rapid improvement of localized OEM/ODM capabilities.
Compared with multinational companies, Chinese local enterprises are still relatively backward in the four aspects of high-end technology research and development, market segmentation, product design and quality consistency. In the face of a new round of efforts by multinational LED lighting companies, can Chinese local enterprises seize this market opportunity?
Theme: Globalization and China Opportunities
Organizer: Gaogong LED
Time: June 10, 2014 (Guangzhou International Lighting Exhibition)
Location: Shangri-La Hotel, Guangzhou, China
Conference topics:
Can multinational companies rewrite the traditional lighting market in the era of LED lighting?
How Chinese local enterprises respond to the global competitive landscape
Can the pattern of low concentration of traditional lighting market share be broken?
Opportunities for Chinese local companies to integrate in global supply chain
Mobile Internet and O2O are non-traditional channels for marketing reengineering
G20-LED Lighting Summit member business leaders release industry news and forecasts
2014 Guangzhou International Lighting Exhibition held concurrently, global industry people gathered
Exclusively invited 100 representatives of national excellent lighting distributors to attend
2013 Senior Engineers selected the top 25 national distributors at the summit
Get authoritative corporate strategy and market layout recommendations
In-depth exchanges with senior people in the industry chain
Find potential customers and new market opportunities
Find good suppliers and optimize your supply chain
Decision-making and management of the chairman/general manager of the upstream and middle-level enterprises in the LED industry chain
Traditional lighting and LED lighting brand executives with offline channel resources
LED lighting company executives providing ODM/OEM services
LED lighting distributors, projects across the country
Conference agenda:
From a global perspective, the LED lighting industry will continue to triumph in 2014. Whether it is Philips, Osram and other international first-line lighting giants, or LED industry chain companies in South Korea and Taiwan, the LED lighting market in the next few years, especially China. The market is optimistic and continues to increase local investment.
According to the data of Philips 2013 Annual Report, the proportion of LED business revenue has been rising. The company's LED revenue has increased by 38% in the whole year, which has promoted the growth of lighting business revenue in the economic downturn. In terms of OSRAM, LED business revenue in 2013 reached 1.528 billion euros, up 11.4% year-on-year, while traditional lighting business revenue was 3.761 billion euros, down 6.7% year-on-year. The company's development goal is that before 2017, LED lighting will account for more than 50% of the company's total annual revenue.
"2014 is the first year of LED home lighting, the retail market really started." This is the high-tech LED chairman Zhang Xiaofei on March 21, sponsored by Gaogong LED 2014 LED lighting supply chain good products touring Hangzhou station on this year's LED lighting market The basic judgment of the overall situation.
In the past year, the price war in the domestic LED lighting market has intensified, and the price competition between low-end and mid-end products has become fierce. At present, the number of LED lighting products and enterprises is huge, and the situation is chaotic. LED lighting brings danger to the channel and brings opportunities.
The development trend of the LED industry is gradually becoming clear, and its penetration rate is increasing year by year in the home, business and outdoor fields. At the same time, the layout of multinational lighting companies in the Chinese market has basically been completed, and the Chinese and foreign LED lighting market wars have begun.
The rapid start-up of the global LED lighting market comes from the rapid application of disruptive technology and the optimal control of enterprise supply chain costs. The global competition in the Chinese market has brought several advances. The first is the globalization of supply chains, and the second is the rapid improvement of localized OEM/ODM capabilities.
Compared with multinational companies, Chinese local enterprises are still relatively backward in the four aspects of high-end technology research and development, market segmentation, product design and quality consistency. In the face of a new round of efforts by multinational LED lighting companies, can Chinese local enterprises seize this market opportunity?
Theme: Globalization and China Opportunities
Organizer: Gaogong LED
Time: June 10, 2014 (Guangzhou International Lighting Exhibition)
Location: Shangri-La Hotel, Guangzhou, China
Conference topics:
Can multinational companies rewrite the traditional lighting market in the era of LED lighting?
How Chinese local enterprises respond to the global competitive landscape
Can the pattern of low concentration of traditional lighting market share be broken?
Opportunities for Chinese local companies to integrate in global supply chain
Mobile Internet and O2O are non-traditional channels for marketing reengineering
Conference features:
G20-LED Lighting Summit member business leaders release industry news and forecasts
2014 Guangzhou International Lighting Exhibition held concurrently, global industry people gathered
Exclusively invited 100 representatives of national excellent lighting distributors to attend
2013 Senior Engineers selected the top 25 national distributors at the summit
Why come to the meeting:
Get authoritative corporate strategy and market layout recommendations
In-depth exchanges with senior people in the industry chain
Find potential customers and new market opportunities
Find good suppliers and optimize your supply chain
Who will come to the meeting:
Decision-making and management of the chairman/general manager of the upstream and middle-level enterprises in the LED industry chain
Traditional lighting and LED lighting brand executives with offline channel resources
LED lighting company executives providing ODM/OEM services
LED lighting distributors, projects across the country
Conference agenda:
| time | theme | |
| 08:30-09:00 | Guest sign | |
| 09:00-09:30 | Keynote report: Global vision of China's LED lighting industry | |
| 1. Commercial photo, home, LED general lighting market, how big | ||
| 2, LED lighting industry goes out and walks in | ||
| Session 1: The global pattern of LED lighting | ||
| 09:30-09:45 | Chinese market potential in the era of LED lighting | |
| 1. The market grab strategy of the Chinese market in the era of diversified channels | ||
| 2, can break the traditional lighting era 1% market share ceiling | ||
| 09:45-10:00 | What do Chinese local lighting brands do to retain Chinese consumers? | |
| 1, technology, products, prices, channels, one can not be less | ||
| 2, local brands, foreign brands, who know more about the Chinese market | ||
| 10:00-10:15 | LED lighting brand: market strategy is more important than product | |
| 1. Optimize and control the cost of supply chain to measure the core competitiveness of enterprises | ||
| 2. What wins in the fierce market competition: products, prices, channels | ||
| 10:15-10:45 | Roundtable dialogue: LED lighting market battle, who can finally win | |
| 1. Analysis of advantages and disadvantages of foreign brands, traditional brands and cutting-edge brands | ||
| 2. Can the LED lighting era achieve tens of billions of lighting companies? | ||
| 10:45-11:00 | Break time | |
| Session 2: Press conference | ||
| 11:00-12:00 | G20-LED Lighting Summit Press Conference 2014 Gaogong LED Exhibition Press Conference | |
| 12:00-13:30 | lunch time | |
| Session 3: New opportunities in the LED supply chain | ||
| 13:30-13:45 | Unpackaged chip can reconstruct LED supply chain pattern | |
| 1. Whose cheese is not packaged? | ||
| 2, no package chip cost roadmap: Whose appetite? | ||
| 13:45-14:00 | New materials, new processes drive LED packaging market revolution | |
| 1. How much space does the LED package introduce into new materials? | ||
| 2. How to speed up the market introduction of new processes and new structures | ||
| 14:00-14:15 | Redefining market standards for cost-effective lamp beads | |
| 1. What is the standard for cost-effective lamp beads? | ||
| 2. How do LED lighting companies choose lamp beads for different applications? | ||
| 14:15-14:30 | How to design a cost-effective drive solution for different luminaires | |
| 1. How to ensure the reliability and safety of the lighting system | ||
| 2, accurate output current and high conversion efficiency is king | ||
| 14:30-14:45 | Good drive power is the guarantee of high quality light source | |
| 1, to do a good power is a systematic project | ||
| 2. Intelligent control and high voltage DC are the market direction and mainstream | ||
| 14:45-15:15 | Roundtable Dialogue: Making the Supply Chain a Core Competitiveness | |
| 1. Reduce manufacturing costs from optimizing the supply chain | ||
| 2. Choosing the right supply chain is more important than designing a good product. | ||
| 15:15-15:25 | Break time | |
| Session 4: LED Lighting Channel Marketing Change | ||
| 15:25-15:40 | 2014 channel battle, who can stick to the end | |
| 1. Channel competition is human tactics or thoughts and tactics | ||
| 2, let dealers make money more than anything else | ||
| 15:40-15:55 | LED lighting companies do e-commerce to cross five thresholds | |
| 1. Say goodbye to "price difference and information opacity" | ||
| 2, no transformation will not die immediately, just live uncomfortable | ||
| 15:55-16:10 | O2O emphasizes user demand leading enterprise innovation | |
| 1, the most understanding of the user's mind is not a simple product innovation | ||
| 2, LED light experience is to meet the more personalized characteristics of consumers | ||
| 16:10-16:40 | Roundtable dialogue: mobile e-commerce + O2O, the trend that can not escape | |
| 1. Doing e-commerce is not a simple matter of putting products on the website. | ||
| 2, O2O allows enterprises and end users to move closer | ||
| 16:40 | End of the conference | |
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