From single color to full color, from outdoor to indoor, combing the development history of LED display industry, we can find that replacement is always a main line of industry development. We can divide the substitution of products into two types. The first type is the upgrading of the LED display industry's own products, such as the replacement of single-and-two-color products in the early industry full-color LED display, the replacement of low-density products by high-density products, and the second is LED display for some other Alternatives to competitive products in the industry, such as neon lights, inkjet ads, advertising light boxes and other outdoor information display media, as well as LCD LCD screens, DLP rear projection and other indoor display devices. It can be seen that with the efforts of the entire industry chain, the market boundary of LED display screens has been continuously broken, the application range is wider and wider, and the market space has been greatly improved.
Fighting for indoor display field LED screen to grab DLP, LCD market
In 2013, the LED display industry, which has been in China for more than 20 years, is in the most difficult time. After the price war in 2012, the leasing company overdrafted the 2013 procurement plan in advance, and the government's one-order luxury order made the whole market worse. In the outdoor advertising market, the quality of the first-tier cities was increasingly scarce, light pollution. Other negative factors have made it difficult to approve large-screen outdoor installations. In such a market environment, the entire industry screams, LED display companies or transformational lighting, or seek mergers and acquisitions, and some companies are directly eliminated by the market. Where do LED display companies go?
Along with such doubts, LED small-pitch display and LED advertising machines appeared. Compared with the traditional LED display, the LED advertising machine has a small screen area, low unit price and wide application range, which is conducive to enterprises to increase shipments and digest excess capacity. From the customer's point of view, LED advertising machines are small and medium-sized advertising operators. The screen market offers display devices that are superior to LCD screens. LED small-pitch display has high competition threshold and rich profits, which can effectively improve the profitability of enterprises. For users, the appearance of LED small-pitch display has broken the situation of DLP's high-end indoor display market, providing new choices for users such as traditional conferences and command and control. It can be said that these two products have broadened the scope of use of LED displays, and industry players have entered the new blue ocean space through cross-border competition with other commercial display devices.
In addition to LED small-pitch display and LED advertising, LED window display is also a model for cross-border competition in the industry. As the cost of LED displays continues to decline, small full-color LED displays are gradually being adopted by ordinary users and even individual users. For the business super, chain including clothing stores, jewelry stores, car dealers and other places that have very high requirements for display, some LED display companies have focused on the LED window display. Compared with the LCD screen, the LED window screen has the following advantages:
1. It can be clearly displayed in the semi-outdoor bright environment.
2, customers can customize the display area according to demand, tailored.
3, thin and light shape does not take up too much space.
Compared with the business opportunities brought by the replacement of display devices in other industries, the market space formed by the upgrading of LED display products itself will be more imaginative. The upgrade of the LED display itself can be divided into two aspects:
First of all, the original product reaches the replacement of the service life. According to the author's understanding, due to the LED light decay, the life of LED display is generally about five years. In the past five years, it can be said that China's LED display is the most golden five years. LED display has been widely popularized in various fields such as advertising, stage and stadium. Therefore, in the next few years, there will be a large number of LED displays that have reached the end of their useful life, which will undoubtedly bring huge economic benefits to enterprises. Second, it is a new technology, and new products form a substitute for traditional products. Up to now, the industry has three development trends worthy of corporate attention.
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