Combining AI artificial intelligence analysis and various smart home application scenarios of smart speakers, they delivered good transcripts in 2017-18. Canalys released the smart speaker market analysis forecast in October 2017 and pointed out that smart speakers will be shipped globally by the end of 2018 The volume will reach 56.3 million, and competition for related products will become more intense ...
Google released the Voice Kit (AIY-Projects) supporting Raspberry Pi, which will include the Google Assistant SDK and the development of voice-based intelligent services. Google
Amazon launched the Echo Show smart speaker with screen. In addition to accessing e-commerce services through voice commands, it also comes with value-added functions such as video calls and audio and video recipes. Amazon
Since the Echo smart voice service launched by Amazon combined with a series of smart speakers (Smart Speaker) to provide users with voice value-added application scenarios to expand their e-commerce services, Apple has also launched its own smart speakers, by combining the original smartphone ecosystem The exclusive Siri smart voice assistant service, through the interface of smart speakers, allows the Apple smart service ecosystem to more easily enter home application scenarios.
The rapid development of smart speaker products in 2017
From the active investment of e-commerce and smart products in the world, large and small brands in 2017 have also launched smart speaker products that advertise integrated AI artificial intelligence. The value-added applications provided by ancillary services are also very different. Even at CES 2018, a smart speaker battle scene will be formed after 100 smart phones after smart phones. In addition to the many IT manufacturers and network service manufacturers participating in the competition, different core technologies and applications There will also be a huge gap between the integration conditions and practical value of the scene ecosystem.
Observed from the scale of smart speakers, global smart speaker shipments reached 30 million units in 2017. In 2018, major manufacturers have invested more marketing resources and more medium / large players have participated in new product competition. 2018 will be The most important development opportunity for smart speakers is not only to compete with the "smart" integration advantages of various factories, but also to compete with smart speakers for resources that combine various application scenarios and massive value-added content. As for hardware, smart systems, ecosystems, etc. The facing technology and resource wrestling also make this smart speaker war more worthy of continuous attention.
The smart speaker industry chain is maturing
Let ’s first examine the smart speaker market from the perspective of the industry chain. If we focus on the 2017 smart speaker outbreak of sentinel war, we will find that the products before 2017 are still in the AI ​​smart service module, and still need to be verified and upgraded, and key system chip solutions It is still not perfect, and the market still needs in-depth education, etc., and observing the industrial status after 2017, we will find that the key chips of smart speakers, AI modules such as voice recognition / face recognition, have gradually reached the substantive level of product applications. , User experience, key chips, maturity of integrated technology, etc., various industrial links have become increasingly mature, the key to product success or failure will instead be set in different smart speaker application scenarios, and user pain points to be improved.
In fact, in 2017, the promotion of smart speaker applications will still encounter several large non-technical thresholds to be broken. The first is that the system integration of smart speakers is not perfect, and it still takes time to polish the chip yield and service integration.
In addition, the human-computer interaction experience based on a large amount of voice, recognition, and decision-making is not yet perfect, and users still need to be familiar with the new generation of products for a period of time, resulting in limited recognition of smart speakers in the market and high market development costs. However, in 2017-18, large-scale network / cloud service providers and smart hardware developers have entered the smart speaker market. More than 10 speaker products with smart applications have been launched. They have become the future smart at CES and other exhibitions. The new trend of the product.
Independent products with limited functions are not easy to survive. The application scenario is the winning field.
First review the development trend of smart speakers in 2017. Most of them are still independent products, and manufacturers mainly integrate multiple network intelligent applications, such as streaming music, streaming video, and network information services.
As large network vendors and hardware vendors join the battle of smart speakers, the application of smart speakers in the "smart" application has also greatly crossed the threshold of competition, such as integrated array anti-noise microphones, such as AI voice recognition, AI application scene analysis and automation applications. Even large-scale hardware and network service providers such as Apple, Google, and Amazon have launched smart speaker products that link their own enterprise resources and advantages. Industry observers have suggested that in 2018, due to the fierce competition, subsidies, promotions or More advanced smart applications create greater market growth for smart speakers.
With the participation of large players to participate in the competition, it is clear that the smart speakers that have come out in 2017-18 have gradually matured in product performance and application. For example, large Internet service providers such as Baidu, JD.com, Alibaba, etc., and home appliances or 3C Hardware manufacturers such as Haier, Lenovo, and Xiaomi have successively joined the battle.
International home appliance manufacturers such as Sony, audio equipment manufacturer sonos and other hardware manufacturers have also launched their own smart speakers; and Rokid, who cut in from the smart hardware side and went out to ask, also launched a new generation of smart speakers to grab the market, and even online content network service provider Himalaya Launched its own brand of smart speakers.
The challenge of intelligent design of smart speakers is becoming more and more severe
After the speakers are intelligent, there are actually many scenarios that can be used. In the early days, the smart speakers were integrated and operated through the integration of the smartphone and the speakers, such as connecting smart devices through Bluetooth or other network interfaces, and the mobile terminal App controlled the speakers for multimedia playback Advanced smart applications. However, the initial experience of this type of product is too close to the Bluetooth speaker, and the degree of intelligence is also relatively limited because of cost constraints, and the practicality of the integrated speaker function is limited.
The new generation of smart speaker products are oriented towards independent and intelligent operation. Through their own system networking, they can expand advanced applications such as AI voice recognition, smart home appliance control, online streaming programs / music playback, and even achieve human-machine interaction such as real human response. The experience is a new product of smart speakers that has undergone a dramatic leap in system, intelligence, and hardware.
Basically, the recent smart speaker products will mainly be integrated by three aspects. One is hardware optimization and integration, such as array microphone pickup and noise reduction technology that affects the sound control quality, and the sound cavity structure sound quality optimization design of small volume speakers. Solution, embedded system / hardware integrated with intelligent computing center, etc.
Intelligent integration in software or network services, such as Apple ’s Siri voice assistant, Google Assistant, Amazon alexa ’s voice recognition, Baidu Ai ’s advanced integration of smart speaker products and cloud services, etc .; finally, various integrated application scenarios Value-added applications, for example, voice combined with EC services, voice-controlled song selection / broadcasting, voice network service invocation / inquiry, etc. Among the three aspects, service optimization for different application scenarios is most important.
Smart speaker man-machine interface design is the key to the control experience
Especially in the development of human-machine interfaces, in terms of smart speaker use experience, it also determines whether smart speakers can expand the application market. Because the volume of smart speakers is mostly small, due to the small screen or no design scheme for setting the screen, the volume of the product is limited to the limited hardware control buttons, and the new-generation voice interactive man-machine interface has become an important operating mechanism for smart speakers.
Such as Xiaomi ’s Xiaoai classmates, Apple ’s Siri, Amazon ’s alexa, etc., in addition to the stability of the hardware itself, when the end user can operate smoothly through voice commands or other human-machine interfaces, Directly judged the practical value of smart speakers.
Another development of smart speakers is the introduction of screen design. Most products that hinder cost will not have a display screen, but the user experience without a screen will be because the user does not understand the system feedback or feedback from the "smart" analysis. Voice feedback often reduces the efficiency of operating equipment because of voice dialogue commands, and affects the smoothness of equipment operation.
Setting the display screen is the easiest way to improve the user experience. Even by setting a larger screen, the smart speaker is given more possibilities for expanding applications. For example, Amazon Echo Show or Baidu's Xiaodu at home and other smart speaker products, because they are equipped with large screens, expand the remote video communication function of smart speakers, or use voice to find new recipes for audio and video recipes and online videos.
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