In order to cope with the development trend of intelligent in the car, Faurecia has internally formed a future cockpit team.
At the auto show every year, OEMs want to express their thoughts about interconnection and intelligence through a distinctive cockpit.
Faurecia is one of the suppliers that translates these needs into products. In addition to the traditional seat and interior business departments, Faurecia has internally formed a future cockpit team to cooperate with the traditional business and share resources to cope with the trend of intelligent development.
â–³ Andreas Wlasak, Vice President of Industrial Design of Faurecia Group
Although he did not directly participate in the Beijing Auto Show, Faurecia Group ’s vice president of industrial design Andreas Wlasak was interviewed by three media including Che Yunjun on April 26, and talked about Faurecia ’s thinking and ideas around the intelligent cockpit. Transformation.
Andreas Wlasak told us that the design requirements of car companies for cockpits are changing. In the past, the needs of car companies were singularized. For example, they needed more cost-effective instruments. But now, car companies want a complete cockpit form, hoping that the cockpit is safer, more environmentally friendly, and healthier, so that user interaction in the car becomes more natural. At the same time, car companies are also realizing that the changes in the cockpit are no longer like caterpillars to butterflies. They are slowly improving from generation to generation, but a real and complete transformation. They need a new cabin and a new interior design.
In order to respond to the needs of car companies, Faurecia proposed a modular, platform-based future cockpit concept. They believe that interconnection and automation will fundamentally subvert the future car experience, so they focus on R & D in three aspects:
Connectivity: Use intelligent human-computer interaction and integrated electronics to strengthen the interconnectivity between people, vehicles and external time.
Adaptability: Help drivers and passengers adapt to different driving situations, focusing on safety, well-being and comfort.
Predictability: Through sensors and big data, it helps future cockpits learn, automatically predicts the needs and status of each driver, and continuously optimizes the on-board experience.
â–³ Faurecia fully integrated the future cockpit for the first time at the 2018 CES exhibition
In order to achieve an integrated user experience, the supply model of the cockpit is also changing. Under the traditional automotive interior supply model, the seat is the seat, and the entertainment information system is the entertainment information system, and each part is split. Andreas Wlasak talked about the trend of integrated procurement in the smart cockpit field-some car companies have asked Faurecia to do integrated pre-development of the interior of the car cockpit, and then choose different suppliers to purchase separately, or Purchasing from Faurecia.
Faurecia in transition is better integrating new and traditional businesses. Andreas Wlasak frankly believes that Faurecia ’s strengths are interiors, and software development is not Faurecia ’s traditional specialty. In this regard, the company starts the smart cockpit business in addition to traditional businesses, and recruits its own software development through mergers and acquisitions of software companies. Staff, cooperation with companies that are good at software, etc., to improve the ability to build a complete set of intelligent cockpits. Andreas Wlasak repeatedly emphasized that the cockpit team and Faurecia's traditional business department are a cooperative and cross-cutting relationship, and the software development capabilities are not only for the future cockpit, but are shared with each other.
At the same time, Faurecia's determination to transform is reflected in the continued investment in research and development. This component supplier's investment in automotive interior system research and development accounts for 15% to 18% of annual revenue. Although the total investment in automotive interior systems remains unchanged, Faurecia's investment in innovation will double.
The following is a shorthand for the interview, Che Yunjun made the cut without changing the original intention:
A complete transformation of the cockpit in the futureAndreas: First of all, I want to introduce you to the concept of Faurecia ’s future cockpit. This is a brand new combination that combines some of Faurecia ’s traditional businesses with the latest technologies, such as HMI human-machine interaction and autonomous driving, to integrate a brand new user experience to create a brand new car interior.
It can better adapt to the different needs of users and show rich functions in different usage scenarios. At the same time, the future cockpit is also predictive. It can continuously summarize and accumulate from the user's usage habits, get some user preferences, know the user's favorite music, provide a comfortable temperature in the car, and adjust the seat position.
Our team designing the future cockpit actually has a definition of our own mission, because we do see changes in the entire automotive industry. When we talk about cars today, it is no longer a car in the traditional sense. It is already a brand-new product. You can make an analogy. Just like a smartphone with four wheels, it must have more Interactivity must meet customers' new and higher expectations, so we can't simply provide some hardware, such as only providing car seats and meters.
So how do we build the cockpit of the future?
First of all, we are a small and capable team. At present, there are 20 team members. The team members belong to different fields, including scientists, engineers, marketing, design, and business development. Our team can be said to be a sparrow with all its internal organs. From basic market research and direction control, to the conceptual design of our products, to the realization of product prototypes, all of us work together to complete.
Reporter: Faurecia has a modular platform for future cockpits. Is the launch of the modular platform for future cockpits to enable faster technology and convenient updating?
Andreas: The traditional car is a product that is separated from people's lives and work, and exists in isolation. It has its own safety system, power system, and seat settings, which are not related to the scenes in our lives. But now our definition of the car is different. We think that the car is a smartphone with four wheels, so the requirements for the interior and cockpit are different. That is to say, the smart car now emphasizes the user experience For example, the user needs great audio-visual enjoyment in the cockpit, sitting in a chair can massage, and the car itself is still generating data.
All of this, if we do it in the traditional way of interior decoration, the chair is the chair, the door panel is the door panel, and the entertainment information system is the entertainment information system. All of this will make you unable to meet the requirements of this new intelligent car, so Faurecia has such a so-called modular, platform-based future cockpit concept.
Because in a new, for example, autonomous driving car, we have to consider the different demands of users sitting in the cockpit. For example, if we want to have the cognitive ability of these users, we need to know who is sitting in the cockpit At the same time, because it is a self-driving car, in addition to the physical safety of the car itself, we must also consider human emotions, because the car is no longer under his control, he will be very scared. How to add a sense of security to his emotional appeal. Others may have motion sickness. How can we solve this problem in the cockpit design.
So we specially built a team of future cockpits in Faurecia, but this team is not fighting independently. He is cooperating and interweaving with Faurecia's traditional seat and interior business departments.
I would like to summarize a few more points. What are the requirements of traditional car companies to find our suppliers for car interiors? This time, the quality of the meter you made for me is better, the price is cheaper, and the speed is faster. Usually he would be this request. But now these car companies have different requirements for the interior. He will say that you design a cockpit for me. This interior should take into account the health of the user and environmental protection. At the same time, he must be able to do as he pleases, and be able to interact with the car's system in a natural way.
This means that for Faurecia we must acquire some new technologies and capabilities, and we must recruit new talents that may not be needed before. In other words, this is a comprehensive innovation from people to knowledge to products. This is also Why do we have a dedicated COF future cockpit team.
Reporter: One of the key points in the future cockpit is to realize the seamless integration of electronic systems, intelligent interfaces and human-computer interaction systems in the car. How to understand this seamless integration? In the future, is it necessary to integrate seamlessly with other systems, such as power control, chassis control, etc.
Andreas: First of all, such a system that seamlessly integrates power system and chassis control will not happen in the first stage of Faurecia's future cockpit development. In fact, when we talked about the future cockpit, he did not switch overnight, and it must be realized in stages.
In fact, you talked about the integration between the interior and the power and chassis system, which is already happening now, such as the hot air of the car we often talk about, where does it come from? In fact, it is the heat generated by the gasoline engine that achieves heat exchange, allowing the air conditioner in the car to heat up, so this integration has actually occurred, and we Faurecia are doing these things.
The engine of a traditional car is a gasoline engine, but now we see a pure electric car, it is an electric engine, it may not bring roaring noise like the previous engine, but there are also times when we do interior design Some points of reference, for example, electric cars still have some noise. This noise is different from gasoline engines, and we need to use other software algorithms to achieve noise reduction.
Let me add one more point. In fact, when we want to be fully automated driving and driverless cars in the future, if the real driverless driving is very accurate, we can avoid 100% collisions of traffic accidents. It's completely different.
For example, in the design of the chassis of the car, we no longer need to consider absorbing the force caused by the collision, we do not need to do anti-impact design, if this car really will not encounter traffic accidents in the future, we can consider using a brand new Materials, in the future may be used to make cars with rubber.
If this is the case, the future cockpit design will be completely subverted. For example, the design of seats, we now have some things such as A-pillars and B-pillars in the car. This design may not be needed in the future. It is actually a development process. When the real future car is formed, the interior is also Great changes will follow.
From Faurecia's point of view, the design of car interiors is also developing as the car itself evolves, gradually changing and developing over time.
Supply model changesReporter: Faurecia has developed an intelligent car cockpit. Has all kinds of accessories, instruments, car entertainment systems, button seats, etc. adopted an integrated purchasing feature? Will OEMs now tend to purchase multiple components from one supplier?
Andreas: First of all, I want to talk about it. You are absolutely right. What is the traditional approach? Instruments, seats, and panel controls are purchased separately. But at present we do see such trends, and some car companies have asked us to hope that Faurecia will do integrated pre-development of the interior of the car cabin. After Faurecia is developed, car companies will still choose different parts, find different suppliers, and purchase separately. So in fact, these two procurement methods are available. The other is that after Faurecia has made a complete set of plans, car companies will use us to make unified purchases, so now it is actually two methods.
Reporter: What is the ratio of these two?
Andreas: At this point in time, separate purchases still account for a high percentage, but we have seen very obvious changes. For Faurecia, we would not expect that car companies are all supplied by us, because from the perspective of car companies, they do not want to rely too much on a supplier, and for traditional car companies In other words, the procurement department has solidified its way of doing things. For example, there are those who specialize in purchasing door panels and seats. They are already used to this kind of procurement, so they will continue to do so. However, there are some new car companies and new car brands, such as Baiteng, who will actually find us and ask Faurecia if they can make the whole cockpit for us and supply us. From Faurecia's point of view, both approaches are possible, depending on the customer's requirements.
Reporter: Just mentioned the integrated system procurement, I feel that one of the benefits is platformization and modularization, which can also reduce costs and improve quality, but for customers who like customization and personalized needs, will there be any contradictions between this ? What do you think of this?
Andreas: I think you asked this question very well. In fact, there is no conflict between personalized customization and our platformized and integrated car cabin interior. Some of the standardization we talked about may just appear somewhere in the software department. But we all know very well that different car companies will have their own brand expressions. For example, Volvo, Byton, Geely, they all have to show their brand characteristics in the interior. It is precisely because Faurecia can achieve an integrated and modular interior design, we can meet the demands of different brands, we can have more choices and design freedom, for example, we can combine the two functions on the panel First, both decorative and functional, there will be a lot of room to play, placed on the left or right or shape adjustment, in fact, it can help us to better help different car brands to express their demands.
Let me give an example. Traditionally, when we design the cockpit, it is very simple. The two seats in the front and the two or three seats in the back are oriented forward. This design undoubtedly has an air outlet There may be two to four in the front and the same in the back, which means you don't have much design space. But when we design the seat of the Byton cockpit, the seat can actually be adjusted in angle. For example, you can turn it slightly to the right, so if you turn it, it gives us a lot of design points. For example, when turning, the air outlet of the air conditioner can no longer be fixed as before, but must follow People go.
At the same time, there is the design of the seat belt, which must be moved with the movement of the seat. At the same time, there is an adjustment that we say. For example, the panel of our adjustment function cannot be fixed in the original central control position. , May involve the position of some other seats, so all the design is from the perspective of the user, there are design points that did not exist before, and it is precisely because we have more design space that we can have More ways to satisfy the manifestation of the characteristics of different car brands of Volvo and Changan.
Reporter: I looked at your information and said that I used to work at Johnson Controls. Johnson Controls split Andordo two years ago and split the seat business. Then I found Faurecia again The exterior decoration business has also been sold, and now some other parts giants are splitting up part of their business. I just want to ask if it is an industry trend to split the business now? So that we can develop new technologies such as autonomous driving and intelligent networking, I do n’t know if Faurecia thinks so?
Andreas: You asked this question very well. You talked about a lot of big companies, rather than Johnson to split up a lot of business, but in fact we Faurecia did exactly the opposite.
why? We have been talking about the future smart cockpit. It is an integrated platform. All our physical components, seats, door panels, controls, etc., we have to integrate it. We have been acquiring in recent years. We have acquired Palotte Automobile and Jiangxi Good Helper. We are actually introducing such skill levels and such new things into our company. We also talked about doing smart services. You may know that Faurecia divested the automotive exterior business, but that is a very small part, because we want to be able to focus more on the interior of the car, so we happen to be the opposite of what Johnson did. We are All included.
And we have been talking about providing a unified user experience. If we say that the seat is a supplier and the instrumentation is another supplier, we ca n’t control it and ca n’t create a unified user experience. The car we think is a very rare product, you can control all the parts together. For example, like a hotel, you ca n’t control it. Carpets and lights are all provided by different suppliers, but we can do it ourselves in the interior of the car.
Reporter: The cooperation between Faurecia and Byton is very in-depth, and there are some new things to show, which are indeed impressive. In the future, traditional OEMs will pay more attention to this part, because they will be relatively conservative in the new technology. Now if they see some technologies that are already mass-produced and safe, will they be more willing to work with Buddha? Gia has in-depth cooperation in this regard?
Andreas: I think you have asked this question very well. Indeed, seeing the new products made by Faurecia and Byton, many traditional car companies have come to ask us. How did you come up with such a design? How long did this research and development take?
Our entire cockpit interior has more flexible seat settings, large screens integrated into the operation panel, etc. For some other traditional car dealers, such as Audi, it must have inspired some thinking, and the most critical point is that these traditions The car companies realized that their own methods could not be improved as before. Cars gradually improved from generation to generation, from caterpillars to butterflies. Such changes must be what we call a real and complete transformation. In fact, traditional car companies are also aware of this, and they also need a new cockpit and a new interior design.
When it comes to this, we must talk about the relationship between traditional car companies and suppliers. In the past, it was completely car companies. They were the bosses, but now they are not. Now, we are completely cooperative with these car companies. We can talk to them on an equal basis and they are treated as experts.
R & D and cooperationReporter: Faurecia has many R & D centers. What is Faurecia ’s investment in research and development?
Andreas: First of all, when I was introducing R & D to you, I was just talking about automotive interior systems in Faurecia ’s three core business areas. The research and development of Lvzhizhixing and car seat systems are not included in my answer.
The investment of our interior system R & D team is 15% to 18% of annual revenue. Because much of our R & D is focused on innovative R & D. With the annual R & D expenditure remaining unchanged, the total investment in R & D has doubled in the innovation section. This is a decision we have recently made.
Reporter: How does Faurecia do software development inside the cockpit? How many teams are there?
Andreas: First of all, we must be honest, software development is not the traditional professional area of ​​Faurecia, our strength is interior. Of course, we also have many ways to improve our software development level.
One is through mergers and acquisitions, we have acquired Palotte Automobile, which enhances the ability of software development. We have acquired Jiangxi Good Helper in China, which is good in car audio and video entertainment system software. I started to recruit some software developers internally; Faurecia also has some very strong partners, such as Accenture, which also brought us software capabilities.
I want to point out a very important point. The future cockpit is actually Faurecia's future strategic direction as a company. And the future cockpit team and Faurecia's traditional business department are a cooperation and cross relationship, that is to say, the software development is not only for the future cockpit or only for one of our business. Our software development capabilities are shared with each other. It should also be emphasized that Faurecia will never say that we provide software products, but now we have officially listed it as part of the products Faurecia provides.
Reporter: Has Faurecia Silicon Valley R & D Center made some new progress since its establishment? I heard that Faurecia has plans to build a research and development center in Shenzhen. Is there any plan to implement it now?
Andreas: The Silicon Valley R & D center actually does two parts.
The first part is the project development with different car company partners, such as cooperation projects with Byton and Tesla are done by this office. The second part is the work of the future cockpit. In fact, the reason we chose Silicon Valley is also considering that there is a very good ecosystem in Silicon Valley. Among them are Stanford University and many startups, which will do a lot of research, such as technical research on human posture, and some acoustic research. . Because Silicon Valley has such an ecosystem, many of our technological breakthroughs have benefited from Silicon Valley resources. At the next CES you will see Faurecia bring some new innovative technologies.
The second question, I think you should have heard of this news. We are indeed in the process of talking, but there is no formal final result yet.
Reporter: I heard that Faurecia and Amazon ’s voice assistant Alexa have a cooperation. In fact, voice is an interaction with high localization requirements, because the language or resources connected behind the voice are considered. In China, does Faurecia have any plans for voice interaction?
Andreas: To answer your question, this is for sure. In fact, we are actually a triangular partnership abroad, with Amazon, Faurecia, and Accenture. In China, we are definitely looking for partners similar to Amazon. You can also imagine which ones we will talk to, but we are still in the process of talking.
This matter is also very interesting. Three to five years ago, who could think that Faurecia would find such companies to discuss cooperation, and these companies would never think of what kind of things to do with Faurecia. In fact, it is because of such a cross-industry company The cooperation between them shows that the automobile industry has changed a lot, and the original industry-to-industry boundaries no longer exist.
Reporter: I would like to ask about the progress of the cooperation between Faurecia and ZF, and the details of the daily communication between the two parties. The cooperation between the two parties to launch new things is fast, and some of the results have already been unveiled at the previous auto show.
Andreas: In fact, for Faurecia, such a partnership is very important, because our own company alone cannot achieve our vision.
When it comes to our cooperation with ZF, it is actually reflected in many specific projects. For example, in our recent car seat project, this seat can be adjusted to different modes, one of which is the relax mode, and the entire seat can be completely dumped. If we want to convert it to another mode, we can re-set the seat. It can be achieved within a few milliseconds. This is due to the fact that we have adopted ZF modules at the technical level, and have reduced costs through cooperation, and realized the effect of one plus one equals three.
We will have big news about the cooperation afterwards, and the time may be from June to July, so it is not convenient to provide more specific details, but I want to say that the scope of cooperation between our two companies will expand.
Reporter: Seeing that we have a small card that can be swiped into the car at the Silicon Valley R & D Center, we will make some seats or various adjustments according to this person's usage habits. Have we cooperated with OEMs to make them a system for users to improve their driving experience?
Andreas: First of all, this system was developed in-house by Faurecia. The purpose is to provide them with a more comfortable cockpit experience through the data of these users. We are developing this solution. What you may see is that swiping the card, actually no card is needed, because each user carries a mobile phone The user's identity can be identified through his mobile phone.
When it comes to data perception, basically through sensors such as seats, and like some cameras, we can capture a lot of data, but this data we will never turn it into a commodity, we will not say that we take it Monetization, this is not our purpose. Because these data we don't think belong to car companies.
For Faurecia, for example, our seat can sense the personal data of many users. When the user sits there, what is the height of his eyes and the position of his hands? Such data, these data are to help us adjust the angle of the seat.
Another example is that our cockpit can sense the skin condition of a person, whether he is sweating, maybe he is very comfortable just sitting in the car, but after a while, it may be too hot, the seat can be adjusted automatically So, in general, Faurecia will develop such a solution by itself. We can provide this solution to A car companies and B car companies. According to their different requirements, we can customize the program.
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