Although China's auto market has shown a slight growth, the development of new energy vehicles is still eye-catching. According to data from the China Association of Automobile Manufacturers, in January 2018, the production and sales volume of new energy vehicles were 40,600 and 38,500 respectively, up 4.6 times and 4.3 times respectively over the same period of last year.
Up to now, a total of 15 companies across the country have obtained the qualification of pure electric passenger vehicles approved by the National Development and Reform Commission. Geographically, these companies are located in Beijing, Tianjin, Guangdong, Jiangsu, Zhejiang, Chongqing, Fujian and other places, mostly concentrated in economically developed areas. Among them, three companies in Zhejiang have obtained licenses, namely Wanxiang Group, Changjiang Motor and Hezhong New Energy; Jiangsu has two licenses for Minan Automobile and Qiandao Motor.
At the same time, there are still a number of new car-making enterprises that have not yet obtained production qualifications in the market, and the development momentum is very rapid. According to the plan, the enterprises with licenses have an annual total capacity of 910,000 vehicles and a total of nearly 16,000 employees. If the capacity of the new Internet-powered vehicles is added, the existing capacity of China's new energy vehicles has exceeded 100. Ten thousand cars. This does not include the capacity of new energy vehicles for traditional car companies.
Throughout the entire new energy vehicle industry, various companies are making efforts. Through the combing and analysis of the company's new annual development plan, the author finds that these enterprises reflect the development ideas of “three regressions and one core†from the aspects of strategy, concept and action.
First, return to the creation of core technology and product quality.
From the perspective of car companies that have launched new energy vehicle products, they are very focused on the quality of products. BAIC New Energy has released the “Hummingbird Project†covering e-MoTIon Design, e-MoTIon Drive, LighTech (super lightweight technology), and i-Link (Super Intelligent Networking Technology). ). The future car fully demonstrates its three core technologies: the vehicle control management system (VCU), the rechargeable energy storage system (RESS) and the vehicle lightweight technology. Especially worth mentioning is BYD Auto. As a representative brand of domestic new energy vehicles, it has plug-in hybrid and pure electric core technology. Qin 100, Tang 100, Song DM and other dynasty series models are typical representatives of BYD brand. It is quite powerful in the same class.
The second is to return to the innovation of service concept. At the brand launch conference held by Weimar Automobile, in addition to the first model EX5, the intelligent service and customized service provided by the company were impressive. Similarly, at the ES8 launch conference held by Wei Lai, the refreshing battery rental program, four lifetime free services, three-minute power exchange, automatic driving system and artificial intelligence have attracted much attention in the industry. From the specific practices of these two representative Internet car manufacturers, we can see the reinterpretation and definition of “servicesâ€. In the new era, companies need to have superior customer connectivity, have the ability to create a full-featured experience, and need to have the ability to continue to innovate in service concepts. Only in this way can we have a place in the fierce market competition in the future.
The third is to return to the construction of the talent system. Whether it is the research and development of core technologies, the creation of product quality, or the innovation of service systems, there is a need for a large number of outstanding talents to promote. In the past two years, the introduction speed of talents in new energy auto companies has accelerated significantly, which has put pressure on traditional auto companies. Relevant statistics show that in 2017, the turnover rate of traditional auto executives was twice that of previous years, and more than 200 auto executives of general managers and above chose to join new automakers. The joining of outstanding professionals has laid a solid foundation for the talent system of new energy-making enterprises, and gradually established a perfect forward product development system, supply chain system, marketing and after-sales service system.
The fourth is around a core, that is, people-oriented. In 2018, many new energy vehicle companies will launch new products, which will also usher in more severe market competition and test. Whoever grasps the core of talent development, who will grasp the opportunities and initiative of development in the competition.
To sort out the current actions of new energy auto companies in terms of talents, there are three highlights.
The first is the development vision of internationalization. Whether it is Beijing New Energy in Beijing or Jinkang New Energy in Chongqing, it has an international style in the layout of international talents and business development. The forward-looking and pragmatic style of the company has shown in the current era. Unique charm.
Second is the flexible employment mechanism. From the actual needs of employees and the background of employees, they all follow the principle of appointing talents and doing their best to deploy the talent development echelon, and follow the market's mechanism of “can go up and down, can enter and exit†without being traditional. The bondage of ideas and ideas.
Then there is the development platform for doing business. All new energy vehicle companies have gathered a group of professional teams capable of officers and officers, creating a career development platform for talents, and stimulating the enthusiasm and motivation of talents from all aspects to make full use of talents. Specialty, injecting fresh activity into the healthy development of the company.
Nanning Goodman Technology Co.,Ltd , https://www.goodmentech.com