Big-screen TV shopping began to focus on developing the economic potential of the living room
When it comes to traditional television shopping, most consumers are absolutely impressed by the “brainless advertising words that don’t require three or four thousand, but not one or two thousand, as long as 998â€. However, the drawbacks caused by traditional TV shopping are also endless, such as false advertising, malicious bullying, and false products. The credibility of traditional TV shopping is greatly reduced, and only a part of middle-aged and old people are left in the audience.
The emerging large-screen TV shopping is different from traditional TV shopping. There is no roaring “roaring body†and no exaggeration of false words. It just follows the specific situation of the movie and TV program. It doesn’t point at you and you can’t buy it. over you. For example, if you use a video app to watch a movie and TV program, an icon prompting you to purchase will appear next to it. You can simply click to enter the purchase link platform, and finally open Alipay for scanning and payment.
According to the data of China Yikang, the proportion of TV shopping in various countries in total retail sales of social consumer goods in 2015 was 0.3% in the United States, 3% in Taiwan, 3.4% in South Korea, and 0.13% in China. If the proportion of China's TV shopping will be equal to that of Taiwan and South Korea, it will be a huge market with potential of nearly RMB 1 trillion.
For new products, most people will often stop and wait a long time. I believe this is also a difficult period for large-screen TV shopping. However, this year, as the popularity of large-screen TVs and smart TVs has increased dramatically and manufacturers have matured in terms of technology, operation level, and after-sales service, the large-screen TV shopping industry has finally achieved an outbreak.
Large-screen TV shopping APP has different characteristics to seize the layout of the living room economy market
It is reported that the current large-screen shopping due to outdated shopping guides, the negative impression of historical issues, making China's TV shopping industry only 46 billion in size. In order to change this situation, the reform of the big-screen TV shopping APP also followed.
Platformization: TV Taobao TV Edition
TV Taobao TV is a home shopping application created specifically for TV users by Alibaba. This application integrates browsing, purchase, search, payment, and logistics query functions of Taobao products into a collection of Taobao's massive commodities. Like mobile phone Taobao and computer Taobao, there are a variety of goods and more preferential prices.
At the time of the Double 11 Global Carnival, the two-billion-a-million-a-month discount for red packets, discount coupons, and discounted prices is even more dazzling. In addition to this, a magical shopping cart is now available for cash back. The pens have surprises. Pre-sale goods are set in advance. Warm-up goods are added in advance to the shopping cart. Whether you are on a computer or on a mobile phone, just add the goods to the shopping cart, and finally pay by the TV Taobao shopping cart. You can enjoy TV Taobao. Exclusive cashback activities.
Ecology: Xiaomi Shopping
Xiaomi shopping TV app is an intelligent TV shopping app created by Xiaomi Company. The system has been optimized in depth and the shopping process is simple. It also supports video introduction, Alipay scan code payment, and safety and convenience, providing a first-class shopping experience. The app interface is simple and atmospheric, and the operation is convenient and smooth. Through this app, users can quickly snap up Xiaomi’s latest and coolest products.
Video: CIBN Global Purchase
The Guangdong side (CIBN Internet TV) was the first to launch video shopping to capture the living room economy. Video shopping seems to return to traditional TV shopping. This is not the case. The criticism of traditional TV lies in the after-sale service, and CIBN stated that CIBN's global after-sales service system is perfect, for example, there is no reason to refund 7 days, and it is replaced within 30 days. And CIBN e-commerce responsible person will also sign special agreements with suppliers, as long as customers are not satisfied, you can do a refund first, the purpose is to allow consumers to obtain a satisfactory experience.
At the end,
Smart TVs are booming and big screen shopping will become a popular trend. In order to seize the opportunity of the living room economy and bring about the innovation of large-screen television shopping, there will be more leap-forward development variables waiting for consumers in the future. As the arrival of Double 11 comes, it can be confirmed that by then, large-screen TV shopping will surely achieve sales growth.
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