　 Artificial intelligence will be the biggest test to reshape Microsoft culture. In the past, there was a serious fragmentation within Microsoft. Microsoft CEO Nadella hopes to eliminate this phenomenon through the development of artificial intelligence technology. Nadella said that changes in corporate culture will determine the fate of Microsoft.
Microsoft internal block segmentation serious artificial intelligence into the key to enterprise change
According to foreign media reports, Microsoft will usher in the next disruptive change. For the past 20 years, Microsoft has faced multiple threats. The Internet, smartphones and cloud computing are all great opportunities for the technology industry, but they also eat into the advantages of Microsoft. The monopoly in the PC software field has made Microsoft the most feared competitor in the technology industry.
Artificial intelligence technology will promote Microsoft's change. If Nadella’s predictions are correct, artificial intelligence will be quite disruptive. He said that Microsoft will be the pioneer of the artificial intelligence revolution, "as with other popular technologies - such as PC, mobile phone or Internet, artificial intelligence will be the next star."
Nadella said that artificial intelligence "will appear on the Internet and in all devices. Every product we design, and the interaction between users and the environment, will be 'artificial intelligence first'."
Cloud and mobile computing will be the two forces that have driven the development of the technology industry for 15 years. They have spawned a new computing platform that brings huge processing and data collection capabilities to billions of handheld devices. Nadella said that artificial intelligence will not only add to the icing on the cake.
Artificial intelligence is the hottest new technology in the technology industry this year. At the beginning of this year, Nadella claimed that "conversational computing" - the ability to talk to the machine, will be the next important technological breakthrough, intelligent agents such as Microsoft Xiaona, will play the role of browser in the desktop computing era.
Last year, Microsoft's R&D spending was $12 billion - one-third higher than Google's, and a significant portion of it was spent on artificial intelligence projects. Microsoft said that one-third of Microsoft Research's R&D projects are related to artificial intelligence projects.
In the emphasis on machine learning technology, Nadella is not alone. Google CEO Sanda Pichay has said that machine learning will change all of the company's services, while IBM will put the company's future in artificial intelligence and data analysis. Amazon, Facebook and Apple are strengthening their artificial intelligence capabilities, and Baidu has made great strides in the field of artificial intelligence, especially in voice and image recognition.
Microsoft artificial intelligence executive Harry Schum said that the deep technical reserves, the cloud computing services to provide global customers with the computing infrastructure required for artificial intelligence services, limit the number of companies participating in the market competition. He predicted that there will be only a few winners in the artificial intelligence technology war, "may be five, plus two Chinese companies."
Microsoft is not as good as Google and IBM in attracting public attention. Microsoft also lacks a smartphone platform that allows its artificial intelligence technology to be used by consumers. Apple has Siri, and Google has developed a new smart agent. Even the Amazon Echo smart speaker has received more attention in the industry than Xiaona.
Nadella admits that Microsoft has a short board in terms of "smart speakers or mobile phone artificial intelligence." But he said that there are 105 million people using Xiaona every day, and Microsoft is better at big screen devices. Microsoft also hopes that its cloud service, called Azure, will help promote the popularity of artificial intelligence technology.
According to Nadella, the era of artificial intelligence will force Microsoft to think more deeply about the impact of its technology on the world. He said that artificial intelligence will have a profound impact on people's lives.
Artificial intelligence will be the biggest test to reshape Microsoft culture. In the past, there was a serious fragmentation within Microsoft. Nadella hopes to eliminate this phenomenon through the development of artificial intelligence technology. Nadella said that changes in corporate culture will determine the fate of Microsoft.
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