The reputation of the Israeli company Mobileye is two years old. The company was founded in Jerusalem, Israel in 1999 and went public in 2014. It has worked with many big companies such as BMW, Denso, Delphi, Continental, Magna, General Motors, and Kia, but it was ultimately famous because The Tesla Model S crash that caused one person to die - the ins and outs here will not be said, we have to say that it is a cottage.
As a supplier to the Tesla Autopilot module, Mobileye offers auto-driving parts for manufacturers, as well as versions for sale to regular consumers on finished vehicles.
This week, a Chinese company called "Minieye" opened a press conference and announced similar products to Mobileye.
Like the name, Minieye says that its product and target is Mobileye. Minieye said that their goal is to become a chip supplier for vehicle-assisted driving/auto-driving, and also to package the technology into a post-installation product before that.
Minieye did not further explain their algorithms and product ideas. The appearance of the product is similar to that of Mobileye's after-loading products. It is a sensor plus a small display that can be digital. Minieye shows the current results: vehicle distance monitoring, collision warning, lane departure warning, virtual bumper (close-up follow-up) and front vehicle start reminder when traffic jams.
Minieye's test video screenshot, the right circular display is used as a contrast Mobileye
According to the data released by Minieye, their products achieved 95% of Mobileye's functions in the test, and the average number of false positives per 100 kilometers was less than 0.3. Minieye also said that their products are targeted for the development of complex road conditions in China, such as the ability to detect tricycles, animal-powered vehicles and other foreign companies on the road. But at present, Minieye can't implement Mobileye's pedestrian recognition function.
For why the conference was held, Minieye said that the product is now close to Mobileye's level and has advantages in terms of cost and is more suitable for domestic manufacturers. At present, it is not the best solution to introduce the after-loading products used in finished vehicles. It is only forced by the performance pressure of the startup company to produce some products to prove and generate income. Minieye did not announce the price of the product, but said it was much cheaper than the Mobileye's after-loading kit for more than $1,000.
Interesting things happen at the end of the conference.
After the announcement of the product features, Minieye organized a dialogue session, invited guests from Geely Automobile, Zhongrui Transportation Safety Center, Wanxiang Group and Zhongxing Hechuang Investment to discuss the topic of domestically produced cars and autonomous driving.
Chen Chaozhuo, director of the Sino-Swiss Traffic Safety Center, said that the domestic car said, "If there is no such a domestic car as Geely, we are still driving 200,000 Santana. How much is Santana now, this is entirely because of competition." Further, "mid-end and high-end cars, we have a lot of difference with foreign prices. For example, the United States' Camry is also 10 million, and domestically produced is much more expensive because there is no competition."
He then concluded that local products are not technical, but low-cost, and many brands enter the international market in this way.
Obviously, these words do not conform to very simple economic principles and market rules. The host of the forum, Zhao Jing, editor-in-chief of Cheyun.com, apparently disagreed, especially disagreeing with the lower cost. She said that in fact, late-stage companies are often under the dual disadvantage of technology and cost. In the end, this small forum ultimately did not reach a consensus on how Minieye and Mobileye compete.
But in any case, for technology startups, starting early is a huge advantage. It is already very difficult for latecomers to grab the market. It is even more impossible to reduce costs by quantitative advantage. But for Minieye, there may be opportunities in China. Nowadays, the global car crash test institutions are gradually putting active safety functions such as active brakes into the assessment project, and China's C-NCAP is also discussing. In the future, if active safety becomes a “required subjectâ€, according to the consistent thinking of Chinese enterprises and governments, Chinese suppliers have inherent advantages.
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