[Source: LED Engineering magazine's "LED lighting channel" 2013 the third period (total of 39) Text / Yangzi Zhao]
The relative surplus of LED lighting production has caused bottlenecks in the development of the entire LED lighting industry in mainland China. How to open up the market has become one of the major issues of the enterprise. In addition to traditional engineering channels, batch-to-zero channels, and emerging network sales, the construction of LED lighting display trading experience center has become one of the measures for enterprises to expand sales of LED lighting products.
According to the survey, there are many emerging LED lighting cities, such as Beijing's Yuegezhuang, Shilihe Lighting City, Wanjia Light and other lighting cities, which have begun to introduce LED lighting products on a large scale; Shanghai's Liuying Road Lighting City is relatively large in Shanghai. LED lighting shows the trading experience center; Kyushu City in Xiaolan Town, Zhongshan City is a typical LED display trading center; and East China Hengdu Lighting City in Changdong, the first lighting city in East China, is also beginning to introduce LED lighting products on a large scale; Shenzhen Huaqiang North It is a relatively large LED product distribution center in Shenzhen.
A similar situation exists throughout the country, but the effect is not so obvious. At the same time, many LED companies in Shenzhen have their own points in many lighting cities across mainland China, but the feedback is that LED furniture lighting is not popular, and commercial lighting is barely ok in the market.
LED home lighting is similar to traditional home lighting. It is more reasonable to go through the business and hardware store sales routines. Because no one's home bulb is broken, it will go to the lighting city to buy a light bulb.
Commercial lighting is the priority for LED lighting to find the Chinese market, and the price of such products is relatively high. Customers have higher requirements for brands, but there is hardly a brand of LED commercial licenses in China. Manufacturers must sell more products and have more initiative so that customers can accept them. Therefore, for LED commercial lighting in the high-end market, customers rarely take the initiative to come to this display exchange center to see the product.
Engineering lighting is the most done in the field of LED lighting. It is basically a cooperation between the government and the enterprise, or it is implemented through the EMC model.
The above points have pointed out the embarrassment faced by LED lighting city, but it is not the market that does not need these LED lighting cities. However, its functions may change. The difficulty of direct sales is relatively large, but it can be used as a display experience center, so that customers can experience the actual use of LED lighting more quickly, and can be sold well with other methods.
If an LED lighting city can concentrate on many LED lighting brands, then customers will choose one-stop observation and choose LED lighting city for comparison; at the same time, enterprises need to take the initiative to visit customers and bring customers to local LED lighting city gates. It is better to visit. In addition, there are certain advantages in the display and communication of LED lighting products. Some small LED companies may come here to compare and purchase samples.
It is understood that the current low-cost LED lamps sold in large quantities are basically collected from the LED lighting city in various places. After reading the user's comments, most users said that this low-cost LED lighting can not be used for a long time. unusable. It is inferred that if you want to sell wholesale and low-priced products in the LED lighting city, it will certainly not take long, even if it is sold through the Internet, it is still difficult to deceive consumers. The final result may be like the Huaqiang North LED distribution center, the manufacturers inside changed a batch and a batch.
It is recommended that each lighting city strictly control the LED lighting brand, with the brand as the center, the product quality as the basis, and then with other sales methods for sales, the effect will be better.
The relative surplus of LED lighting production has caused bottlenecks in the development of the entire LED lighting industry in mainland China. How to open up the market has become one of the major issues of the enterprise. In addition to traditional engineering channels, batch-to-zero channels, and emerging network sales, the construction of LED lighting display trading experience center has become one of the measures for enterprises to expand sales of LED lighting products.
According to the survey, there are many emerging LED lighting cities, such as Beijing's Yuegezhuang, Shilihe Lighting City, Wanjia Light and other lighting cities, which have begun to introduce LED lighting products on a large scale; Shanghai's Liuying Road Lighting City is relatively large in Shanghai. LED lighting shows the trading experience center; Kyushu City in Xiaolan Town, Zhongshan City is a typical LED display trading center; and East China Hengdu Lighting City in Changdong, the first lighting city in East China, is also beginning to introduce LED lighting products on a large scale; Shenzhen Huaqiang North It is a relatively large LED product distribution center in Shenzhen.
A similar situation exists throughout the country, but the effect is not so obvious. At the same time, many LED companies in Shenzhen have their own points in many lighting cities across mainland China, but the feedback is that LED furniture lighting is not popular, and commercial lighting is barely ok in the market.
LED home lighting is similar to traditional home lighting. It is more reasonable to go through the business and hardware store sales routines. Because no one's home bulb is broken, it will go to the lighting city to buy a light bulb.
Commercial lighting is the priority for LED lighting to find the Chinese market, and the price of such products is relatively high. Customers have higher requirements for brands, but there is hardly a brand of LED commercial licenses in China. Manufacturers must sell more products and have more initiative so that customers can accept them. Therefore, for LED commercial lighting in the high-end market, customers rarely take the initiative to come to this display exchange center to see the product.
Engineering lighting is the most done in the field of LED lighting. It is basically a cooperation between the government and the enterprise, or it is implemented through the EMC model.
The above points have pointed out the embarrassment faced by LED lighting city, but it is not the market that does not need these LED lighting cities. However, its functions may change. The difficulty of direct sales is relatively large, but it can be used as a display experience center, so that customers can experience the actual use of LED lighting more quickly, and can be sold well with other methods.
If an LED lighting city can concentrate on many LED lighting brands, then customers will choose one-stop observation and choose LED lighting city for comparison; at the same time, enterprises need to take the initiative to visit customers and bring customers to local LED lighting city gates. It is better to visit. In addition, there are certain advantages in the display and communication of LED lighting products. Some small LED companies may come here to compare and purchase samples.
It is understood that the current low-cost LED lamps sold in large quantities are basically collected from the LED lighting city in various places. After reading the user's comments, most users said that this low-cost LED lighting can not be used for a long time. unusable. It is inferred that if you want to sell wholesale and low-priced products in the LED lighting city, it will certainly not take long, even if it is sold through the Internet, it is still difficult to deceive consumers. The final result may be like the Huaqiang North LED distribution center, the manufacturers inside changed a batch and a batch.
It is recommended that each lighting city strictly control the LED lighting brand, with the brand as the center, the product quality as the basis, and then with other sales methods for sales, the effect will be better.
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