In recent years, the LED industry has been leaping forward with its own potential and energy-saving opportunities. With the rapid development of the industry, many countries and regions are actively implementing semiconductor lighting development plans, which have stepped up the pace of the LED lighting market.
According to the new phase of the "Solid State Lighting Plan", the market share of LED solid-state lighting will reach 73.7% by 2030; the Korean government plans to achieve 100% LED lighting for public utilities by 2020; the Japanese government stipulates that incandescent bulbs must be withdrawn from the market before 2012. In recent years, China has also actively promoted the popularity of LED lighting.
According to the statistics of the High-tech LED Industry Research Institute (GLII), in 2012, the output value of LED indoor lighting in China was 33.5 billion yuan, an increase of 80%. GLII expects that the scale of China's LED indoor lighting output will maintain a high-speed growth trend in 2013, which will reach 55.7 billion yuan, a year-on-year increase of 66%.
The demand for the entire LED lighting market can be imagined. In the face of such an attractive "big cake", countries are watching, and the international market has already been undercurrent. A "hurricane" will be inevitable.
European and American giants kicked off the "price war"
Recently, several large multinational companies in Europe and the United States have frequently operated LED lighting products in terms of price comparison. It is reported that Cree launched an LED bulb that replaced 60-watt incandescent lamps for the mass market in early March, and attracted consumers' attention with a high-profile price of less than $14. At the same time, Philips also launched a 60-watt equivalent LED bulb that sells for less than $15, and announced that new LED lighting products with a price of less than $10 will be available soon. The mutual competition between the two giants has made the market begin to permeate the "smoke". the taste of. In addition, OSRAM is not willing to be mediocre, focusing on the Chinese market to launch 20 new localized LED products, according to reports, the retail price of the new products will be as high as 60% compared to similar products.
This round of "price bombing" will inevitably set off a "market wave". From the perspective of consumers, price is inevitably an important factor affecting purchase behavior. Under the premise of equal quality, price becomes the basis of consumption decision-making. Products with high quality and low price are undoubtedly the most favored, so for enterprises In terms of how to balance quality and price, it is especially important.
Ai Xiaoming, CEO of Osram (China) Lighting Co., Ltd. said: "Quality and price are the two major concerns of the LED market. The new products launched by OSRAM are dedicated to seeking the best balance between quality and price. Cost-effective lighting products to activate market demand."
In fact, the price war is a "double-edged sword" with both advantages and disadvantages. For the market, it can promote the structural optimization of the survival of the fittest, but for enterprises, it is not the only way to seize the market. Enterprises must grasp according to their actual conditions. The price war is based on a certain strength. Without a certain capital to back up, it must not be arbitrarily swayed. If you sacrifice quality and brand for blind price reduction, you will definitely lose more than it will.
Asian powers stage market share battle
At present, the LED industry is strong in Asia, but it is nothing more than Japan, South Korea and China, and each has its own advantages: Japan's LED industry started earlier, the industry is mature, the industry chain is complete, and it has a world market. In 2010, it has occupied a quarter of the world market share; although the Korean LED industry started late, its technology research and development strength has risen rapidly in just a few years; and China's LED industry development has been strongly supported by the government. At the same time, it has the cost advantages of manpower and raw materials. At present, these major LED industry powers have formed a three-pronged pattern in Asia, and market share battles have been one after another.
It is understood that Japanese LED giant Nichia has made great gains in the fields of display, car and backlight. Now it has turned its attention to the lighting market and will be the focus of future attacks. Fujia Takuya, general manager of Nichia Chemical China, said that the company's goal in 2015 is to occupy 30% of the global LED lighting market. This aspect is based on Nichia's confidence in its technological advantages, and on the other hand, it is optimistic about the future. The global LED lighting market, especially the Chinese market, hopes that by 2015 China's market revenue will account for 50% of the company's total LED business revenue.
At the same time, South Korea is also struggling to attack the Chinese market. On April 22, Seoul Semiconductor Co., Ltd. announced that Acrich Street Light was successfully installed in Yangzijiang Road, Yangzhou, China. Jae-bin Choi, head of Seoul Semiconductor Lighting Department, revealed that Acrich LED is highly reliable and highly efficient. The advantages of long life and longevity have been recognized in the Chinese market, and it has now begun to be applied on a large scale in road lighting and tunnel lighting.
In addition, as an emerging market for LED lighting in Southeast Asia, the future must be a battleground for military strategists. At present, many domestic companies have targeted this market and have poured in. According to the survey, the profit of LED lamps is 30% higher than that of traditional lamps. It is the temptation of high profits. In recent years, the enthusiasm of domestic enterprises for export has continued to rise, and the use of energy-saving light sources for Vietnam, Thailand, Singapore, Brazil, Vietnam and Nigeria has been encouraged. The market has always maintained close attention.
The industry believes that in the long run, in the context of globalization and marketization, the global competition in the LED lighting market is inevitable. Only when there is competition can the company continue to improve the technology and products, in order to promote the industry continuously. Going forward, benign competition is also a necessary condition for promoting market maturity and regulation. The implication is also obvious. If unfair competition is adopted and the whole market is put into vicious competition, then the last "injured" is still itself, so whether it is taken In what way to fight for the market, companies must maintain a rational and prudent attitude.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
According to the new phase of the "Solid State Lighting Plan", the market share of LED solid-state lighting will reach 73.7% by 2030; the Korean government plans to achieve 100% LED lighting for public utilities by 2020; the Japanese government stipulates that incandescent bulbs must be withdrawn from the market before 2012. In recent years, China has also actively promoted the popularity of LED lighting.
According to the statistics of the High-tech LED Industry Research Institute (GLII), in 2012, the output value of LED indoor lighting in China was 33.5 billion yuan, an increase of 80%. GLII expects that the scale of China's LED indoor lighting output will maintain a high-speed growth trend in 2013, which will reach 55.7 billion yuan, a year-on-year increase of 66%.
The demand for the entire LED lighting market can be imagined. In the face of such an attractive "big cake", countries are watching, and the international market has already been undercurrent. A "hurricane" will be inevitable.
European and American giants kicked off the "price war"
Recently, several large multinational companies in Europe and the United States have frequently operated LED lighting products in terms of price comparison. It is reported that Cree launched an LED bulb that replaced 60-watt incandescent lamps for the mass market in early March, and attracted consumers' attention with a high-profile price of less than $14. At the same time, Philips also launched a 60-watt equivalent LED bulb that sells for less than $15, and announced that new LED lighting products with a price of less than $10 will be available soon. The mutual competition between the two giants has made the market begin to permeate the "smoke". the taste of. In addition, OSRAM is not willing to be mediocre, focusing on the Chinese market to launch 20 new localized LED products, according to reports, the retail price of the new products will be as high as 60% compared to similar products.
This round of "price bombing" will inevitably set off a "market wave". From the perspective of consumers, price is inevitably an important factor affecting purchase behavior. Under the premise of equal quality, price becomes the basis of consumption decision-making. Products with high quality and low price are undoubtedly the most favored, so for enterprises In terms of how to balance quality and price, it is especially important.
Ai Xiaoming, CEO of Osram (China) Lighting Co., Ltd. said: "Quality and price are the two major concerns of the LED market. The new products launched by OSRAM are dedicated to seeking the best balance between quality and price. Cost-effective lighting products to activate market demand."
In fact, the price war is a "double-edged sword" with both advantages and disadvantages. For the market, it can promote the structural optimization of the survival of the fittest, but for enterprises, it is not the only way to seize the market. Enterprises must grasp according to their actual conditions. The price war is based on a certain strength. Without a certain capital to back up, it must not be arbitrarily swayed. If you sacrifice quality and brand for blind price reduction, you will definitely lose more than it will.
Asian powers stage market share battle
At present, the LED industry is strong in Asia, but it is nothing more than Japan, South Korea and China, and each has its own advantages: Japan's LED industry started earlier, the industry is mature, the industry chain is complete, and it has a world market. In 2010, it has occupied a quarter of the world market share; although the Korean LED industry started late, its technology research and development strength has risen rapidly in just a few years; and China's LED industry development has been strongly supported by the government. At the same time, it has the cost advantages of manpower and raw materials. At present, these major LED industry powers have formed a three-pronged pattern in Asia, and market share battles have been one after another.
It is understood that Japanese LED giant Nichia has made great gains in the fields of display, car and backlight. Now it has turned its attention to the lighting market and will be the focus of future attacks. Fujia Takuya, general manager of Nichia Chemical China, said that the company's goal in 2015 is to occupy 30% of the global LED lighting market. This aspect is based on Nichia's confidence in its technological advantages, and on the other hand, it is optimistic about the future. The global LED lighting market, especially the Chinese market, hopes that by 2015 China's market revenue will account for 50% of the company's total LED business revenue.
At the same time, South Korea is also struggling to attack the Chinese market. On April 22, Seoul Semiconductor Co., Ltd. announced that Acrich Street Light was successfully installed in Yangzijiang Road, Yangzhou, China. Jae-bin Choi, head of Seoul Semiconductor Lighting Department, revealed that Acrich LED is highly reliable and highly efficient. The advantages of long life and longevity have been recognized in the Chinese market, and it has now begun to be applied on a large scale in road lighting and tunnel lighting.
In addition, as an emerging market for LED lighting in Southeast Asia, the future must be a battleground for military strategists. At present, many domestic companies have targeted this market and have poured in. According to the survey, the profit of LED lamps is 30% higher than that of traditional lamps. It is the temptation of high profits. In recent years, the enthusiasm of domestic enterprises for export has continued to rise, and the use of energy-saving light sources for Vietnam, Thailand, Singapore, Brazil, Vietnam and Nigeria has been encouraged. The market has always maintained close attention.
The industry believes that in the long run, in the context of globalization and marketization, the global competition in the LED lighting market is inevitable. Only when there is competition can the company continue to improve the technology and products, in order to promote the industry continuously. Going forward, benign competition is also a necessary condition for promoting market maturity and regulation. The implication is also obvious. If unfair competition is adopted and the whole market is put into vicious competition, then the last "injured" is still itself, so whether it is taken In what way to fight for the market, companies must maintain a rational and prudent attitude.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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