In recent years, LED light sources have begun to be widely used in various lighting accessories. At this year's Guangya Exhibition and Light Expo, we frequently found that all home lighting brands have begun to use LED light sources as a key promotion target. Hongpai Lighting and Xiongji Lighting have already sold a full range of LED home lighting products; Tianlang, Minnie Lighting and other companies have also set up LED home lighting in the exhibition hall; recently, Shanghai Luyuan, which has considerable strength in domestic energy conservation, can't wait In early December, we launched a number of new LED Home Products, and actively participated in the preparation campaign for the end of the year.
Consider the living status of LED home lighting from a technical perspective
Although upstream manufacturers have begun to get involved in the field of LED home lighting, these business owners are very aware that today's production reserves are only for the future market because the current terminal market has a very low awareness of LED home lighting. And because of its high price, it is difficult to form a climate. For the LED home lighting market, which needs to be slowly cultivated, most SMEs in traditional home lighting are either cautious and careful, or they are far away from each other. It seems that it will take time for LED home lighting to enter the mass consumer level.
The hype is fierce, and the company is initially involved in “I am optimistic about LED home lighting, and I believe that home lighting will definitely use LED main light source in the next three years, because now Europe and the United States have used it as the main light source of the home.†Li Junjie, chairman of Minnie Lighting LED home lighting hardcore "fans". In fact, not only Minnie, many manufacturers agree that LED will be the master of the future home light source.
Looking back at this year's Guangya Exhibition, many companies have exhibited new products for modern home lighting with LED as the main light source. It can be predicted that the use of LED products in modern home lighting will become more and more extensive. Similarly, at the Guzhen Light Fair, which was closed shortly, almost all the exhibition halls involved in home lighting showed the addition of LED light sources. Subsequently, the media continued to expose LED home lighting, and the continuous magnesium lamp shines. LED has become a recognized new direction in the field of home lighting. Even many salespersons in the store said that although consumers don't know much about LEDs, because the frequency of LEDs appearing in the media in recent years is too high, everyone has to pay attention to it. When consumers look at the lights, they will actively ask for LED lights. The problem.
The reporter traced the investigation and found that most of the current lighting manufacturers did not develop the LED home lighting products in batches or on the channels. They only thought that the "newborn" market potential of LED home lighting was huge, and they all just hang out with the effect of the exhibition. Models, in front of the vast number of merchants to prove that they have the ability and intention to research and development, showing the "people have me" fuzzy impression.
"No one will doubt the prospects. But for now, home lighting companies generally only invest money in LED product development, and will not be the main product. LED business photos, engineering can also be, in the home environment It can't be used as the fundamental and main direction of survival for any enterprise." Liu Yun, general manager of Tianlishi Lighting Division, pointed out that he pointed out.
The terminal city screams and screams."
"It is not difficult to go to LED home lighting. You can change the light source. You can also use the original channel to promote it, but the price is too high, and the terminal can't push it." The reporter visited Guangzhou and Zhongshan, and found that nearly 70% The home lighting distribution store sells LED home lighting products, while the specialty stores that focus on crystal lamps, European lamps and other lighting products have almost no place for LED light sources.
Although Minnie Lighting LED home lighting accounts for 80% of its Ceiling Lights, and nearly 900 stores across the country have sales, but Chairman Li Junjie is still outspoken: "The main reason why LED home lighting can not enter the public level is definitely the price is too high, The price of the Ceiling Lamp and the ceiling lamp with LED light source are several times different. If the LED is used as the main illumination, the price is at least ten times more expensive." Because the price of LED Lamps is generally high, consumers are always discouraged. Despite this, dealers are very confident about the prospects of LED home lighting, even if there are many uncertain factors, they will not hesitate to sell LED home lighting products.
In general, ordinary consumers tend to be cautious about new product promotion, especially new products that do not see results in the short term and require long-term support. For LED home lighting products, most consumers are ambiguous about their concept, only knowing one of them, often after the trade-off, they will still choose the “familiar†home lighting products, because this is more “insuranceâ€.
According to Zhang Chaowei, chairman of Minsheng Lighting, this year's new brand "Atmosphere LED Lighting" has some LED furniture lighting, mainly concentrated in the home chandelier category. In fact, such lamps are easy to attract customers' attention under the novel and modern appearance packaging. Because customers do not know much about the light source, they will not ask for LED lamps, as long as they meet the characteristics of good-looking, avant-garde, energy-saving, environmental protection and long life. In other words, the sales of LED home lighting products may not be low, but customers are not sure that they are buying LED lights.
According to statistics, the development speed of semiconductor lighting is basically 50% increase in luminous efficiency every 18 months, and the cost is reduced by 1 time. From the semiconductor lighting promotion route in Europe and America, we can know that white light LED has gradually entered the general lighting market since 2007. The reporter found that the white light source for home lighting in the domestic market is particularly small, but blue and red. Colorful light sources such as yellow can find a lot.
LED home light potential is huge Many people rely on LED home lighting to stay at such a level: long-term use is very energy efficient, and in line with the concept of environmental protection, green health. It should be said that the application of LED lighting is a revolution. LED enters the home lighting market not only for new products to enter, but also for people to pursue the wonderful light effects of home. “For consumers, LED not only needs to meet the basic use of consumers' homes, but also highlights the identity and taste of consumers with lamps and light effects on the home. The nature of the product itself is the essence of survival, and who is the company. Positioning." Liu Yun, general manager of Tianli Shi Lighting Division after in-depth market research, summarized this.
The LED is used for indoor lighting, and the illumination source can be adjusted to change the indoor light with the time of morning, noon and night, so that the indoor light environment is close to natural light such as moon, stars and sun. From the simplest holiday lights, to table lighting Table Lamps , Chandeliers, gallery lights and garden lights, especially in combination with solar cells, it has become a bright spot in the modern living environment, which plays a role in beautifying and improving the quality of life. It is understood that the LED light source can also use the three primary colors of red, green and blue. Under the control of computer technology, the three colors have 256 gray levels and can be mixed arbitrarily, which can produce 256???256???256=16777216 kinds. The color forms a combination of different light colors.
In the modern interior design, a 5-3-1 concept is emphasized, which shows that the home lighting is divided into three levels: the first level belongs to general lighting, the third level belongs to atmosphere lighting, and the fifth level belongs to functional lighting. Among them, the fifth level of light efficiency is at least five times that of the first level. Because home lighting is not only to continue natural light, but also to make full use of light and shadow, color combination in the architectural decoration, to create a more comfortable, beautiful, more life-like light experience environment. According to the reporter's investigation, most of the designers who cooperated with the ancient town home lighting enterprises believe that the proportion of people who are full of modern atmosphere in the new generation of the 80s is rising sharply. These customers are increasingly demanding the decoration effect of the home. Energy-saving must meet the changes in lighting color and the adjustment of the ambient atmosphere, and LED home light source just meets this demand.
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