Cree president: The biggest competitor of LED lighting is traditional lighting

Because of its high efficiency, low energy consumption, long life, reliable and durable, and environmental protection, LEDs and governments all have high hopes for the development potential of LEDs in lighting applications. The luminous efficiency of mass-produced LEDs has grown from the initial 0.05 lm/W to the current 130 lm/W, and the large-scale industrial application of LED lighting is about to start.

    However, there is a phenomenon in the current LED market. Many LED companies focus on the competition among enterprises in the LED industry, as if the LED market is already a red sea.

    Chuck Swoboda, president and CEO of Cree, said in an interview with Gaogong LED in Huizhou, China yesterday that LED lighting is not only a competition among LED chip companies, but the biggest competitor is traditional lighting. Chuck Swoboda's words are worthy of serious consideration by LED industry insiders.

    LED lighting system technology needs to be improved

    Although the current luminous efficiency of LED 130lm/W has surpassed any kind of light source, it can be satisfied in various traditional lighting applications. However, LED lighting is a complex high-tech technology. LEDs are used in lighting applications such as packaging, optics, power supply, heat dissipation, and lighting. The design of each link will have an impact on the overall actual light efficiency and cost of the final designed LED lighting fixture.

    At present, LED lighting fixtures produced by some enterprises in the market have problems such as low light efficiency, poor reliability, serious light decay, and high cost in practical applications. With the overall light efficiency, light decay, and price of current LED lighting fixtures, there is no way to completely replace traditional lighting fixtures.

    Chuck Swoboda said that LED industry companies should cooperate with each other to strengthen the research and development of LED technology, and improve the LED light efficiency, lighting design and driving power of the lamps. Another key element is to continuously make the whole of the lamps. The cost is reduced to be close to the user's tolerance.

    The biggest competitor is traditional lighting
    It should be recognized that LED lighting has not yet been able to make a big impact in the market. The practical application of LED lighting fixtures, lumens efficiency, price and other aspects can not be accepted by consumers, and can not challenge traditional lighting sources.

    We have seen that many LED companies in China are not so good. They are technically self-sufficient and loyal to the competition among LEDs. They compare each other with a technical indicator.

    Wu Chunhai, director of the Planning and Design Office of Shenzhen Lighting Environmental Management Center, said after the announcement of the test results of LED streetlights in Shenzhen that they are a bit disappointed with the companies because they only pay attention to their own data compared to others, but not the problems reflected by the data itself. . Through data analysis, 27 LED street lights still have a lot of room for improvement. I hope that companies will actively seek better solutions and continue to improve products.

    Chuck Swoboda reminds the industry that LED competition is not the competition among LED industry players. Traditional lighting is the biggest competitor of LED.

    Recently, Mr. Zhang Xiaofei of the High-tech LED Industry Research Center also suggested that the industry should develop more rationally in the interview program of a well-known website. He said that LED lighting applications are very broad, and not all companies are doing street lights. It should be done more rationally from technology, from other sub-application areas, from channels, etc., and the industry can develop more smoothly without wasting social resources.

    Enterprises should concentrate resources to overcome technical difficulties, find product innovations in sub-application areas, and enable LED products to catch up with traditional lighting products in terms of light efficiency, reliability and cost. Only then can it be accepted by the majority of lighting users to form a scale industry. Application; In addition, enterprises should accelerate the creation of LED lighting product brands and form a unique LED marketing channel; from the technical and market aspects to form a competitive edge of traditional lighting. (Text / Gao Gong LED Xie Suyun)

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