Today, with the rapid development of science and technology, how can a company maintain its vitality in the development process? This is the answer that many entrepreneurs have been pursuing. Dongguan Qinshang Optoelectronics Co., Ltd., as a leading enterprise in the LED industry, has taken the opportunity of building a high-end technology innovation platform, improving the R&D design level, and participating in the provincial LED application engineering, in the context of energy conservation and emission reduction becoming a national and global consensus. The new concept of "cooperation and win-win" strategic cooperation is to promote the company to achieve a new round of breakthrough development. Recently, Li Xuliang, chairman of the Guangdong LED Industry Alliance and chairman of Qinshang Optoelectronics, accepted an interview and detailed the layout of Qinshang Optoelectronics strategy.
Information Times: Qinshang Optoelectronics has always been known for its emphasis on technological innovation in the LED industry. What breakthroughs have the company made in technological innovation in the near future?
Li Xuliang: If a company wants to truly break through the bottleneck of development and master the right to speak in the market, it must have a strong technical advantage. LED companies are no exception. Therefore, one of our key tasks in science and technology innovation in the near future is to cooperate with the State Key Laboratory of Integrated Optoelectronics of Tsinghua University on the basis of deepening the cooperation of production, learning and research, and jointly set up the semiconductor lighting technology. The institute has created a high-end technology innovation platform for enterprises to achieve breakthrough development.
Information Times: What are the core functional positioning of the Institute of Semiconductor Lighting Technology?
Li Xuliang: Through careful planning and discussion, our Semiconductor Lighting Technology Research Institute has established the core functions of “Technology Innovation R&D Platformâ€, “Technology Promotion and Service Platformâ€, “Technical Talent Service Platform†and “Technical Achievements and Business Incubation Platformâ€. Positioning, that is, the special technology research, LED industry entrepreneurship service center as the main means of industrial development, LED packaging and testing service center, LED lighting application and testing service center, LED optical application and testing center as hardware support, financing guarantee Services, venture capital, human resources protection and other intermediary organizations including management consulting, technical consulting, legal aid, etc. as supporting environment make this innovation platform have greater regional influence.
Information Times: Under what circumstances is this research institute established, what kind of impact will it have on the LED industry cluster in Dongguan?
Li Xuliang: Diligence Semiconductor Lighting Technology Research Institute is based on the principle of “government guidance, enterprise main body, industry-university-research cooperation, industrialization development†in the context of the continuous maturity and growth of the LED industry cluster in Dongguan, using the Dongguan Municipal Government and Changping Town Government. The financial and policy support provided by us is jointly established with Tsinghua University. The establishment of the institute will promote the transfer and incubation of the scientific and technological achievements of the National Key Laboratory of Integrated Optoelectronics in Tsinghua University, and combine the characteristics and needs of Dongguan's local industry development to effectively solve the major, key and commonalities in the development of LED industry in Dongguan. The technical problems provide a stronger source of power for the rapid development of the LED industry in Dongguan.
Information Times: At present, the products of Qinshang have initially achieved the goal of selling at home and abroad. What are the measures for enterprises to enrich their product image and enhance the artistic effect of their products while increasing the technological content?
Li Xuliang: The performance and image of the product is like the "two legs" of the product. The two complement each other and are indispensable. It is based on this understanding that we are currently focusing on improving the technological content of our products, and on the other hand, we are striving to improve product image and artistic effects. To this end, we have recently signed a contract with the A-ONE Academic Research Center to develop an industry-university-research cooperation on the design of LED lighting products. The aesthetic experts of the Central Academy of Fine Arts, the Qinghua Academy, the China Academy of Art, and the Guangzhou Academy of Fine Arts will be on duty. The image and lighting effects of the above series of products are tailor-made, which is also the first in the LED industry to create a product design joint venture with professional aesthetic research institutions.
Information Times: What was the original intention of the cooperation and what focused on the cooperation?
Li Xuliang: The cooperation between Qinshang and A-ONE Research Center is a concrete practice of the development of enterprise "art science and technology". In the first half of last year, we combined the experience accumulated in landscape lighting and architectural lighting design for many years, and proposed “culture, creativity, research and development, energy conservation†as the core, urban landscape lighting as the carrier, and finally realized the urban lighting from “lightâ€. "Development into the development of "é“". The focus of this cooperation is mainly on two aspects of product image and effect: one is the image design of the product itself, and the other is the design of the product effect.
Information Times: At present, the “Ten Cities and Ten Thousand Cities†of the Ministry of Science and Technology and the “100,000 Miles in Guangdong Province†LED application project are being promoted in an orderly manner. How does Qinshang Optoelectronics grasp the important opportunities for this enterprise development?
Li Xuliang: The “Ten Cities and Ten Thousand Miles†project has identified 21 pilot cities, which will drive the LED industry output value to exceed 100 billion yuan; the “Thousand Miles and 100,000†project will also be launched from Dongguan, which will bring about 600 million yuan in sales. Pulling the output value of 2.5 billion yuan. It can be said that these two projects have brought historical development opportunities for Qinshang Optoelectronics to expand the national market and establish industry leading position. We are actively taking action, strengthening brand building and promotion efforts, improving product technology content and artistic effects, improving the implementation level of supporting projects, and striving to firmly grasp the good development opportunities brought about by these two projects through our efforts.
Information Times: Recently, Qinshang Optoelectronics put forward a new concept of "joining hands and win-win" strategic cooperation at the Guangzhou International Lighting Exhibition, which has won wide acclaim from the industry. How will the diligence practice this concept and ultimately achieve its effect? ?
Li Xuliang: The “integration and win-win†we proposed is the “shared brand, cooperation and win-winâ€. In the context of the sluggish international economic situation, the increasingly mature LED technology and market, and the accelerated transformation of scientific research results into the market, we are very willing to make a difference in the field of semiconductor lighting through this new all-round strategic cooperation model. Enterprises establish mutual trust, long-term, stable and win-win partnerships.
Qinshang Optoelectronics will bring all the achievements accumulated in the development of more than ten years in terms of brand and technology output, R&D and design platform construction, market channel expansion, ODM/OEM, regulatory procurement, joint investment, business model design and financial support. Sharing with strategic partners, and striving to promote the mutual resources and complementary advantages of the two partners, through the "strong alliance", and ultimately achieve the "win-win" goal, and promote the LED industry to become bigger and stronger.
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