The industry's most widely deployed multi-standard mobile video IP further expands its leading edge
ImaginaTIon Technologies (IMG.L), a leading provider of multimedia, processor, communications and cloud technologies, recently announced that it has added the VP8 video codec technology to its industry-leading 4K-ready PowerVR E4500MP multi-standard video encoder IP stand by.
VP8 is a high-performance codec technology designed to bring high-quality video content and experience to networked devices. It is now supported by ImaginaTIon D4500MP video decoder IP. VP8 technology is part of the WebM open network media project sponsored by Google, which has been widely used in network video applications and instant network / video conferencing.
The market-proven PowerVR video IP provides high-performance, high-quality video encoding / decoding solutions for low-power applications. Its shipments have exceeded 500 million, far ahead of other solutions in the industry. The PowerVR E4500MP video encoder is a member of the ImaginaTIon VXE Series4 series of products, can handle all major HD and still image standards, and can support unprecedented features by supporting advanced features such as 10-bit and YUV4: 2: 2/4: 4: 4 The color fidelity supports resolutions up to 4Kx2K @ 30fps. Due to the features of multi-streaming, low latency of less than 1ms, and support for multiple standards, this core has become available on mobile phones, tablets, digital cameras / camcorders, and other consumer products at a lower bit rate Ideal for high-quality user-generated content, video conferencing, and transcoding applications.
John Luther, product manager of the WebM project, said: "We are very pleased to see ImaginaTIon as an important manufacturer to expand the VP8 ecosystem. VP8 is the video codec technology behind many network video applications, and as it continues to gain instant messaging and VOD (video on demand) ) Is widely adopted, in order to achieve the high resolution and wireless experience consumers expect, hardware acceleration is becoming more and more important. We are integrating VP8 into instant network communication platforms, Chrome OS devices, and YouTube movies, Google Play movies and TV and other video content sites. We expect the industry's acceptance of VP8 to continue to rise. Imagination can help SoC manufacturers to build VP8 encoders into their hardware through its popular and highly respected video encoder IP series products. Many mobile platforms on the market today have developed ideal high-quality, low-power and efficient solutions. "
The hardware support for VP8 enables real-time encoding of high-definition video and real-time multi-streaming transcoding operations between different devices, so consumers can experience HD content from any location and any device. Adding support for VP8 and other video codec technologies in the hardware also helps to offload the CPU and save valuable battery life.
Tony King-Smith, executive vice president of marketing at Imagination Technologies, said: “As instant online video applications become more popular, consumers are increasingly demanding high-quality video. At the same time, because these applications are mostly used on mobile devices, battery life It becomes a major problem. Many applications choose VP8 as the ideal codec technology because of its low cost, low latency and high-quality video features. Imagination will fully support the VP8 and WebM projects to provide partners and consumers with the first choice Leading video codec solution. "
In addition to VP8, the PowerVR E4500MP encoder core can also support multiple standards such as H.264 HP, H.264 MP, H.264 BP, H.264 MVC, MPEG-2, MPEG-4, and JPEG. Support for the development of new standards such as HEVC / H.265 is also steadily in progress.
About Imagination Technologies
Imagination Technologies is the world's leading provider of multimedia, processor, and communication technologies, developing and licensing market-leading rich processor solutions, including graphics, video, imaging, CPU and embedded processors, multi-standard communications, and cross-platform V. VoIP and VoLTE, and cloud interconnect technology. These silicon and software intellectual property (IP) solutions used to develop system-on-a-chip (SoC) have comprehensive software, tool chain, and ecosystem support. Target markets include mobile phones, connected home consumer products, mobile and tablet computers, in-vehicle electronics, networking, telecommunications, medical, smart energy and connected sensors. Imagination's authorized customers include many of the world's leading semiconductor manufacturers, network manufacturers and OEM / ODM manufacturers. The company is headquartered in the United Kingdom and has sales and R & D offices worldwide.
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