In terms of specific business, BYD's auto business achieved revenue of approximately 13.6 billion yuan, an increase of 17% year-on-year; mobile phone parts and assembly business achieved revenue of approximately 9.2 billion yuan, an increase of 7% year-on-year; secondary battery and new energy business achieved revenue of approximately 2.6 billion Yuan, an increase of 9% year-on-year.
Regarding the outlook for the auto business in the second half of the year, BYD said that the channel layout fits well with the shift in market demand structure and will significantly benefit from the growth in demand in third- and fourth-tier cities in the future. The launch of S7 models will accelerate the recovery of the group's traditional auto business.
At the same time, out of optimism in the field of new energy vehicles and policy support, BYD believes that the next two years will be the turning point for the development of new energy vehicles, will accelerate the promotion of new energy vehicles in the domestic and overseas markets, and will be launched for the personal consumer market. The second-generation dual-mode electric vehicle "Qin" model.
Siri's "cloud service" boosts BYD's sales growth
Since the transition, the concept of technical quality has been proposed, and BYD's new car construction has entered a new stage: many new cars are equipped with more advanced technology and equipment.
When T-powered turbocharging technology began to gain popularity in the market, BYD was also fully equipped with this technology on new cars. For BYD's flagship B-class car Siri officially launched at the Shanghai Auto Show, in addition to correspondingly equipped with turbocharged power technology, BYD has also added more intelligent technology to this new model, such as equipped with HUD night The top-level luxury configurations such as the viewing system, 360 ° panoramic image, and 10.2-inch capacitive touch screen not only subversively redefine the standard of traditional B-class cars, but also raise the threshold for entry-level power of low-class B-class cars.
In fact, subject to cost factors, few mainstream B-class cars are all equipped with T power. BYD Si Rui, which started with 1.5TI power, changed this trend and fully realized the equipped of turbocharged power for all cars.
It is understood that the engine equipped by BYD Siri is integrated with turbocharging, in-cylinder direct injection, variable valve timing and other technologies, making it a maximum power of 113 kilowatts, a maximum torque of 240 Nm, and the technical level is completely T power performance is generally flat, even surpassing some joint venture brands.
In addition to turbocharged power, the Siri 1.5TI engine is matched with a six-speed manual transmission or a six-speed manual-automatic DCT dual-clutch automatic transmission. At present, BYD's dual-clutch transmission has been implemented on BYD G6 and Su Rui models, and its stability and actual performance have also been verified. After the G6 and Sura, Siri is another heavy-duty model equipped with a 1.5TI + DCT gold powertrain. Its strong power output, low displacement and comfort have surpassed the same level models. . Thanks to the above configuration, the powerful Siri also achieves high fuel economy. According to the manufacturer's information, the overall fuel consumption of the Siri TID model is 6.9L per hundred kilometers, and the fuel consumption for smooth driving under high-speed road conditions can even be controlled at about 6L.
In addition to power, Siri's intelligence is currently the highest among BYD's fuel-powered models. With the advent of the smart era, many new cars on the market have added "smart" tags to themselves, and the "cloud service" function loaded by Siri has realized the seamless connection between mobile phones, PCs, and in-vehicle terminals, opening up automotive intelligent technology 'S new chapter brings consumers a smart car that is visible, touchable, and affordable.
It is reported that Siri's "cloud service" has 14 functions, which are operated by mobile phones, PCs, and car terminals. Among them, the "cloud service" of the mobile phone can fully control the vehicle through the 3G mobile phone signal. For example, it can be used to remotely start the air conditioner; Log in to the cloud service through the mobile phone, and then perform the lock and unlock operation after password verification; query the running status of the vehicle in real time, and realize the barrier-free communication between people and vehicles. In addition, with regard to the shortcomings of traditional cars that cannot achieve Internet access, Siri has completely changed this concept, and real-time interconnection between cars and networks has become fashionable.
Baidu map sending is a special feature in BYD's cloud service. You can set the destination on Baidu map through your mobile phone or computer. The car navigation will automatically navigate after receiving the signal. The cloud service can also realize vehicle-to-vehicle interconnection, and also provide path planning and weather query services; it even includes features such as schedule management, user service network, and application download, which can be applied to Android phones and Apple phones.
For this model that has just been launched, it is currently showing explosive growth, and may even become BYD's growth driver in the second half of the year. The reporter learned that in the first half of this year, BYD's cumulative sales reached 260,000 units, a year-on-year increase of 26.2%. Su Rui and L3 have sold more than 10,000 units per month, and G6 has also become the sales champion of its own brand B-class cars. The sales volume of Siri, which was only launched in April this year, is also rising. In June, the sales volume exceeded 1900 units on the premise of only a few cities in the country.
BYD's net profit growth 25 times in the first half of the year has nothing to do with new energy vehicles?
Net profit in the first half of the year increased by 25 times year-on-year-BYD handed over a "mythical" interim report yesterday. But it should be pointed out that such high growth is mainly due to the excessively low performance base in the same period last year.
In addition, from the perspective of business types, BYD's most sought after new energy vehicle business is still staggering, contributing little to the overall performance; on the contrary, its traditional auto business has performed well and has become the backbone of the company's net profit growth.
In the context of the current "Tesla Cyclone" sweeping A shares, BYD with the same concept is undoubtedly the focus of investors' attention. With the recovery of performance, the company's stock price performed very strongly in 2013. However, many industry insiders said that they are not optimistic about the development prospects of BYD's new energy vehicles in the next few years. It remains to be seen whether the company can respond to the competition of foreign giants.
The hidden worries behind 25 times growth
The 2013 interim report disclosed by BYD yesterday showed that the company achieved a cumulative operating income of 26.091 billion yuan in the first half of the year and a net profit attributable to shareholders of listed companies of 427 million yuan, a year-on-year increase of 2524.24%.
For the reason for the substantial growth in performance, the company said that it was mainly due to the increase in overall car sales in the first half of the year, the overall profit of the auto business, the response to the new mobile phone order market, and the narrowing of the solar business losses.
But in fact, the 2012 interim reported net profit was "pitifully small", which is the real reason for BYD's "myth" to achieve 25 times performance growth.
Data show that due to the continued downturn in the solar and mobile phone business, BYD encountered performance Waterloo last year. The company's net profit from January to June 2012 was only 16.27 million yuan, which was not only far below market expectations, but also hit a medium since 2005. Report the lowest record.
From the historical data, although the net profit reported in this year's mid-year report has rebounded from the past two years, it is still far from the peak of the company's performance in 2009-2010, and even lower than the start of the new energy vehicle business in 2007-2008. Performance.
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