How is the world's brightest smart projection made?

Since 2016, the smart hardware industry has experienced a few years of buzzing. Although the heat is still exhausting, it has shown signs of weakness. It can be seen that the TV industry has seen negative growth for three consecutive years and the mobile phone industry has seen its history in the 12th and 23rd quarters of this year. After falling for the first time, the VR concept has experienced a cruel reality. The public has also received a calm understanding... For a long time, the smart hardware products have not had good news. Did it enter the market in the winter? Finally in the near future, LED smart projection industry came the news, cool music as science and technology released a new home projector flagship - S3 Tianping theater, crowdfunding harvested 11.81 million in 30 days during the crowdfunding (this is the home projection crowdfunding history Most), the pre-sale 7-day flagship hit a 6.2 million pre-sale amount, why is it that cool music as a result of such smart hardware is able to achieve a double victory? The author Sanshu interviewed Cool Music Vision founder Huang Zhigang and his team.




It is understood that Cool LeTV Technology was established in March 2009, is a subsidiary of Sichuan Weiyou Technology, is one of the earliest companies to enter the LED miniature projector industry, is the first domestic company to launch smart projection products, since its establishment The company introduced 15 LED miniature projectors, each of which is highly regarded by consumers. Among them, the S3 launched this summer has made headlines.

16 years of vision and adhere to the best era of smart projection

For the success of Cool Music as S3, Huang Zhigang said: "If Cool LeTV S3 is considered successful, do not look at his achievements today, but to see what he did in the past." Huang Zhigang before doing LED smart projection, has long taken root in the projection industry In the past few years, from the early LCOS, LCD, 3LCD, 3LCOS light bulb projected to the current DLP-LED smart projection product, he can be said that every part of the projector, supplier and market development is well-known, this is cool music as the S3 The success has now laid a solid foundation.

Mr. Huang Zhigang can be said to be an atypical and technical man. He graduated from the University of Electronic Science and Technology in 1994. After graduating, he first worked for the “E-newspaper”. It was at the same time that domestic digital hardware products began to sprout. Every day, there are different novelties to refresh his cognition. Huang Zhigang keenly perceives: “This is an opportunity given by the times. I must keep pace with the development of digital products.” Then in 2004, I resolutely resigned from the chief editor of “E-news”. Iron rice bowl, devoted himself to the long-prepared projection industry.

Recalling the past, Huang Zhigang said frankly: “In fact, the preparations at that time, whether in terms of personnel or equipment, were very simple. In the form of half-fudge, they found several like-minded electronic science and technology alumni and then rented one in Chengdu Old Industrial Park. The humble factory, this is more than ten years, in fact, in the first few years as a hi-tech enterprise has also received the support of the Sichuan government, but both the company and the market are in a state of downturn, until the 2009 LED miniature projection and 2013 hardware The emergence of full-scale intelligence."

Although all the way up, Mr. Huang Zhigang is very confident about the prospects of the industry, he analyzed; "The current PC, mobile phones, televisions, light bulbs and other display devices have entered the down period, AR, VR and other devices are not connected, you need LED smart projection The demand for both the platform and the common attributes of the machine stimulates the industry to iteratively upgrade, and it is possible to pull the hardware + software industry chain in the bottleneck.The platform level requires that it can simultaneously connect hardware and content, and the versatility requires high market penetration rate. , LED-smart projectors that can meet the platform level and versatility are possible."

Although the LED intelligent projection industry is rapidly developing, compared with the traditional display industry, LED intelligent projection is still a very niche. The most pressing task is to recognize oneself, differentiate, promote the marketization of the industry, and let consumers find out their own needs. . The most similar to the demand for LED smart projection is "television" and "cinema". Although both are in different use scenarios, Cool LeTV wants to merge two scenes into one: to be the family of each family. cinema. It is believed that everyone has a need for a better experience, different from the needs of televisions and movie theaters.

"Although televisions and movie theaters have alleviated people's need for large-screen viewing to a certain extent, they have not been able to concentrate on the home environment. LCD TVs are limited to physical screens and need to be more expensive for larger screens. The price, such as LeTV's 120-inch TV, priced at as much as 500,000 yuan, is daunting; cinemas, though they have a good experience, only provide the latest movie resources and differ greatly in different cinema environments. The cost-effective LED smart projection reflects the advantages of superiority. We believe that the LED micro projection technology model is very consistent with the long-term pursuit of consumers." Cool music as Huang Zhigang explained to the author.

In this regard, we have reason to believe that the best era of LED smart projection has arrived. A hundred million level home entertainment market is open to it. The key is how a company can maintain its competitiveness in a high-growth market. Through the new S3, we explained to us the ultimate pursuit of the Cool LeTV team.

Break the Industry Deadlock with the World's Brightest LED Smart Projector

The living room is the most important activity space for each family member, and it is also the place where the longest time is consumed, including 24 hours a day. This sets a precondition for the current LED smart projection product to enter the family: 24 hours is available, but everyone It is known that this requirement is difficult to achieve for the brightness performance of the current industry-wide LED smart projection "200-700 ANSI lumens". Although the entire industry does not talk about "brightness", this is a difficult problem for all users can not avoid. Huang Zhigang and his partners all understand that if they do not solve this problem, LED intelligent projection will never be able to truly talk about full marketization. In order to solve the problem of the entire industry, when no one can learn from it, subversion and extreme are the only things that Cool Music can do.

In the era of savage growth of LED intelligent projection products, not only the intentional manufacturers need to fill the gaps in the large-screen display home market, but also have the strength of manufacturers to make up for the gap in user experience, leading the industry forward, while the domestic LED smart projection Big Brother Cool Music Technology will be on the shoulders of this important task, took two years to finally create "the world's first ultra-thousands of lumens LED intelligent micro-cast."

Light source and light path design are the most important factors determining the light output of a machine. To create an unprecedentedly powerful LED intelligent projection, we must start from these two points. In the R&D of S3, Huang Zhigang's team screened dozens of light machines. After months of debugging, the product finally selected OSRAM's new P1A high-brightness light source, which is 15% to 20% brighter than the previous generation P1W light source (currently the market's mainstream light source). A “white oil” process is added to the back of the wafer to efficiently reuse the backscattered light, which results in greater brightness output in the same light emitting area. In addition, Cool Music regards S3's innovative use of "double compound eye" design in the lighting part of the light source, and once again increases the luminous efficacy by about 25%. Although these technologies have greatly increased the cost, they have been very exciting to push the brightness above the unprecedented 1000 ANSI lumens.

The design of the light source and the optical path is just the beginning of the S3 1000 lumen design of Cool Music. After tests, it was discovered that due to the increase of power dissipation, the heat dissipation problem became a new problem. For this reason, the S3 team did not hesitate to postpone the product release, and used the form of crowdfunding to go public. It took several months to test. Hundreds of solutions have been compared using hollow metal body design, glass aspheric condenser lens (carrying high brightness energy collection), metal optical body, ventilated lens design, and overall structure heat dissipation. Only solved the problem of heat dissipation. S3 can stably output thousands of lumens of high-quality images.

Use top-notch configuration to let users cheer for you

"Let the user feel your sincerity from the product." Cool LeTV S3 is doing this, it is difficult to imagine a high-quality projection product offer is only 3,000 yuan, "At this price, no one can and we The competition, although we want to do is only to give the user no advantage. "Huang Zhigang is not worried about competitors. In response to questioning brightness, Huang Zhigang team also sent the S3 prototype to the “National Digital Audio & Video and Multimedia Product Quality Supervision and Inspection Center”. The test brightness was: 1081 ANSI lumens, the sub-brightness was in line with the home theater SWAT brightness standard, and also reached the ordinary bulb projector. Brightness level. On the hardware side, the S3 is equipped with a Texas Instruments 0.45" 1280x800 high-definition display chip (supports 1080P/4K@60Hz hard decoding), and the processor S3 uses a new 64-bit CortexA53 architecture CPU processor, Mali-T720 3D GPU, whether it is watching 3D Big screen high-definition movies, or playing office OFFICE, can be stable and smooth operation, showing 300-inch wide and 6.6 meters wide and beautiful curtain screen.

If all of the above is a projection of conventional hardware components, then the next thing to talk about is S3's deep understanding and improvement of user experience. Cool music as the technology in this breath for the S3 equipped with hivi HiFi Bluetooth speaker, auto focus / dynamic real-time focus, a key boot, gesture remote control, DTMB terrestrial digital television receiver system, innovative wall-mounted reflective projection, coaxial audio output Interfaces, mobile phones/tablets/PCs with wireless screens, cutouts, ventilated lens designs, and other cutting-edge technologies. So many cutting-edge technologies can only be summed up with “more than a dozen black technologies”!

Speakers, cool music as the S3 and the famous speaker brand hivi custom tailored HiFi speaker unit, although the industry's projector built-in speaker problems are mixed, one of the biggest voice is "sound and picture is not synchronized" problem, but used this product Friends all know that this problem is not felt at all when actually watching a movie. What's more, Huiwei revealed that this custom speaker also incorporates virtual surround sound and technology, which gives people a sense of sensation that the sound is coming from all directions instead of a single direction, and is more immersive. In addition, the benefits of adding brand speakers are not only to enhance the audiovisual experience, but also to reduce the learning cost of many users, especially small white users.

Compared with the manual focusing system of the same type of product, the Cool LeTV S3 can automatically focus, and the addition of this technology makes the S3 very easy to use. Not only that, but the S3's autofocus technology is not just a tedious task of manually adjusting the focus after powering on. The more in-depth innovation is that it solves the thermal defocus phenomenon of the traditional projector. After watching the traditional projector for a period of time, the image is blurred due to the heat generated by the internal optical devices, which is often referred to as thermal defocusing. This phenomenon has been considered as a common problem of many home projectors, and many projection brand manufacturers are at a loss. The Cool Music adopts the unique patented technology of the intelligent focusing technology to automatically identify the picture and automatically adjust the focus, and monitor the image quality in real time during the viewing process. The real-time fine-tuning of the background of the synchronization and comparison keeps the most clear picture quality, which fundamentally solves the problem. The projector's thermal defocus phenomenon.

Content, as a living room entertainment artifact, cool music as the S3 not only aggregate massive video resources, game APP, office applications, but also in depth cooperation with the genuine licensee GITV, real-time for the user to bring the latest and most complete audio-visual experience. Not only that, in order to give users more video resources, S3 also took the lead in deploying the industry’s first DTMB digital television receiving system, allowing users to watch HDTVs for free without a network. From now on, you can operate the projector in a completely new way, looking for TV stations, collecting programs, watching shows, and everything becomes extremely simple.

There are many features not described one by one. Interested friends may wish to pay more attention to cool music as official news.

Finally: We can easily see the sincerity of cool LeTV from these brightness-to-functional improvements: enhancing the user experience, presenting users with the most urgently needed functions, and fully interpreting the corporate philosophy of “user-centered”. . The market also made a perfect response for Cool Music as a concept born out of S3. Crowdfunding + pre-sales received 18 million sales in 37 days. From this we believe that a company, no matter if Even demanding products are always discovered by bright eyes. Like now, just like today's deteriorating smart hardware industry, Cool Music regards S3 as breaking through resistance and conversely.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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