How can a lighting company promote its own brand?

Nowadays, under the current trend of the Internet, lighting marketing is no longer confined to the promotion of television advertising and posters. For the integration of network resources, lighting companies must also make full use of modern network resources to promote their own brands.

WeChat marketing has helped to ensure interactive Wechat among the circles. It has become one of the most popular platforms for information exchange and interaction. The week of WeChat is not only a new expression of the media, but also enriches people’s social methods. Consumers are the food and clothing parents of lighting companies, then lighting companies must keep up with the pace of food and clothing parents, keep up with the trend of WeChat, and do effective WeChat marketing.

The most essential function of WeChat is communication. Since it is communication, it has to come and go, so artificial interaction is indispensable. Therefore, lighting companies must be good corporate WeChat public accounts, and to be able to ensure timely manual interaction.

Nowadays, under the current trend of the Internet, lighting marketing is no longer confined to the promotion of television advertising and posters. For the integration of network resources, lighting companies must also make full use of modern network resources to promote their own brands.

Micro-movie marketing subtle influence consumer micro-movie, namely micro-movie. He is different from the commercial film and television, but also different from the video clips. He is a new network media marketing method between the two. The biggest advantage of microfilms is that they turn advertising into substantive content and can use movies to spread and promote corporate branding and cultural connotations.

In fact, it is more straightforward to say that microfilm is a tailored film and television marketing for enterprises. It is similar to film and television in some aspects, but it is not a sturdy implant for publicity, but it integrates the brand into the story itself. In the narrative style, the audience is gradually accepting the corporate brand in the process of subtle influence.

Microblogging marketing creates fan effect The so-called microblogging marketing is a kind of marketing method through microblogging platform, businesses or individuals to create value. This kind of marketing approach pays more attention to the transmission of value and brand concept, interaction of content, accurate positioning, and system layout. The development of Weibo is now very hot and the marketing effect of Weibo is particularly significant.

According to Jiuzheng Building Materials Network, lighting companies use microblogging marketing, must pay attention to the number of effective fans and the time and frequency of information updates, lamps and lanterns industry belongs to the niche industry, the crowd of people concerned is limited, to attract effective fans is effective micro The key elements of Bo marketing.

The development of the lighting industry must pay attention to the strength of the network. In the face of the unstoppable "micro-power", the most basic thing for enterprises to do well is the quality and service of lighting products. Therefore, lighting companies must improve their quality and service to create innovative marketing models.