[Annual Meeting] Jingtai Gong Wen: Three major trends in packaging - efficient, integrated, segmented applications

[Text|High- tech LED reporter Wen Zhao] "There are many expectations for the LED industry. From the initial tens of thousands of dollars to entrepreneurship, now every penny is invested in Jingtai Optoelectronics, the best 18 years in life. Dedicated to the LED industry.” Gong Wen, general manager of Jingtai Co., Ltd. mentioned in the speech at the 2014 High-tech LED Annual Meeting by Mulin Lin’s “Looking at the New LED for the Next Three Years” theme, from the macro environment Not only the "winter" of the LED industry, but the "winter" of the entire world economy. This winter will not pass quickly, it is a medium- and long-term process.


Gong Wen, general manager of Jingtai


"If you develop a new blue ocean, the LED industry market will multiply. From this perspective, I am full of hope for the LED industry, and it is not as pessimistic as I imagined." At present, there are many LED packaging companies, but the scale is biased. Small, I believe that after the natural elimination of the market, the total number of packaging enterprises will decline, but there will be a group of elite enterprises.

Therefore, Gong Wen said that the current development strategy of Jingtai Optoelectronics is to locate the high-end market and develop high value-added and new technology products to enhance the company's profitability. The integrated packaged light engine will be the focus of next season's research and development. The product is based on high efficiency and cost performance, and develops the company into the most competitive enterprise.

On the other hand, although the packaging industry in China has made great progress in recent years, there is still a certain gap between the technical level and the international advanced level. As far as the packaging industry is concerned, the current main supply in China's domestic market is still concentrated in the low-end products, and the market for high-end packaging products is less involved. For this reason, China's domestic packaging companies are required to actively develop medium and high-end packaging technologies for market demand, seize business opportunities, and have a clear corporate positioning.

"As an LED medium and small enterprise, survival is the first consideration. The ship is a good turn, and the big market is not willing to do the market segment. The low-end, blind price cut is not the only choice." Gong Wen believes that the market is very transparent, customers and Enterprises are seamlessly connected, and all suppliers are seamlessly connected. Enterprises must reduce costs and should make profits to management. For small and medium-sized enterprises, corporate management is a compulsory course. The development strategy should be clear, and the market objectives should accurately locate the segmented market. “Especially the market segments that large companies are not paying attention to may be our breakthrough.”

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