Han Xin: German Henkel's glue brand rooted in China

In 2015, the LED industry experienced a cold winter. From upstream chips, midstream packaging to downstream lighting, many companies lamented that business was not good. The supporting equipment and auxiliary materials of the LED industry chain are also more or less affected by the lack of market sentiment.

According to the survey data of the High-tech Research Institute LED Research Institute (GGII), the shipment of glue in 2015 reached 1,500 tons, a year-on-year increase of 21.4%, but the market size fell by 3.4% year-on-year to 1.12 billion. “The price of lighting products has fallen sharply, forcing the entire supply chain to cut prices.” A senior industry insider said that excipients are a priority for companies to reduce costs.

However, in response to the decline in domestic glue, the prices of some international glue factories have always been firm. The reason is that their high quality is irreproducible and irreplaceable.

German quality creates a new brand of Chinese adhesives

With the rapid rise of Chinese local adhesive manufacturers, Chinese customers are increasingly demanding cost-effective adhesive products. In order to better cope with the rapid changes in the market, Henkel launched Hanxin in 2014, a cost-effective adhesive brand for the Chinese market.

It is understood that the "Hanxin" brand means "Henco new brand, new business model, new market demand", relying on the powerful technology platform of Han Plateau, has a comprehensive product line combination, mainly including cyanoacrylate (CA), silica gel , acrylate, epoxy, polyurethane and other products. Providing solutions for major adhesive technologies including seal bonding, structural bonding, potting, thermal conductivity, etc., and is committed to becoming a trusted strategic partner for Chinese customers.

The main push LED full set of solutions

In recent years, the competition in the LED industry has become increasingly fierce. The gross profit of local customers has dropped significantly, and the cost pressure is very large, resulting in a significant increase in the demand for price reduction of adhesive products. As the leading brand of global adhesives, Henkel Group must also adopt a “localization” strategy to deal with the complexity of China's huge market.

The localized brand Hanxin takes advantage of Henkel Group's rich technical experience in the high-end adhesives market. While ensuring product quality, it actively responds to market demands and adopts local production, local development and simplified packaging. Product cost, providing LED customers with high quality and low price, complete set of adhesive solutions with international quality brand guarantee.

In addition, the distributor network of Hanxin products spreads all over the country and is equipped with a professional technical service team to meet the needs of local customers in a timely and effective manner. Henkel's powerful supply chain system can also provide customers with efficient and flexible distribution services, and truly create cost-effective solutions for local customers.

What is the speciality of "Hanxin"?

So, what products and services can Hanxin provide to customers?

In fact, since the establishment of the brand, the LED industry has been the focus of Hanxin's strategic development. Hanxin provides a full range of adhesive products including LED chip encapsulant, LED lamp housing adhesive sealant, LED thermal conductive adhesive, LED drive power potting and so on.

With picture 1: Hanxin LED glue solution

On the other hand, Hanxin products implement the strict quality management system of Henkel Group, and the stable and guaranteed product quality is a significant advantage of Hanxin from other industrial adhesive products.

About Henkel

Henkel is a global market leader in industrial adhesives, sealants and surface treatments. Its business is in the adhesives market for general industrial, civil, artisan and construction, industrial packaging and consumer products, automotive and steel industries, and electronic materials. Committed to providing a wide range of services, professional technical support and system solutions for industrial and civil customers.

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