Unmanned drones, drones, virtual reality... These CES trends are often the vane of the annual scientific community, which is why we value CES and value its focus on new trends and new areas.
The globally anticipated and highly anticipated 2016 CES will be held in Las Vegas, USA, from January 6th to 9th, US time. The enthusiasm for innovation is once again coming.
After spending more than ten hours on the plane and crossing the Pacific Ocean, the "First Financial Daily" reporter arrived in Las Vegas on the evening of January 4th, and brought live coverage to readers.
As the world's largest consumer electronics show, what kind of excitement will CES show to the world this year? "First Financial Daily" believes that the following eight aspects of progress will rewrite the technical world map.
unmanned
2016 CES will have an exhibition area of ​​2.3 million square feet and more than 3,600 exhibiting companies, and will showcase the latest consumer technology products and services in various fields. Among them, the area of ​​the auto show increased by 25% compared with 2015, highlighting the increasing links between consumer technology and automobiles.
At more than 200,000 square feet of auto shows, more than 100 automotive technology companies will demonstrate their technological innovations in driverless and in-vehicle technology. At the same time, 2016CES will also welcome nine major automakers: Audi, BMW, Fiat Chrysler, Ford, General Motors, Hyundai, Mercedes-Benz, Toyota and Volkswagen.
GM CEO Mary Barra will deliver a keynote speech at 2016CES to discuss that GM is redefining personal mobility.
Gary Shapiro, CTA Chairman and CEO of the Consumer Technology Association, said: "GM is driving innovation in the automotive industry, using attractive ways to enhance the driving experience and keeping vehicles safe and economical. Easy to use by consumers. Mary will deliver a keynote speech at CES, which surprised us and further confirmed the great synergy between the car and the Internet, affirming CES's position as a global innovation platform."
Smart wear
Fitbit was launched in the US in 2015 and became the first wearer of smart wear. Fitbit CEO and co-founder James Parker will deliver a keynote speech at the 2016 CES Technology Leaders Dinner.
“James Parker is a passionate entrepreneur who has created a trusted global brand that enables people to live healthier and more energetically,†said Gary Shapiro. “Fitbit is under the leadership of 'James supreme’. It has revolutionized the world of connected health and fitness, and has developed a wide variety of innovative facilities, software and services to help people achieve their goals. We also look forward to hearing from James about how technology can help us meet the current global health challenges."
Parker and Eric Friedman founded Fitbit in 2007 when they realized that sensors and wireless technologies had evolved to have the potential to transform the health and fitness industry. Since then, the two founders have moved to the path of building an innovation platform. This platform now encourages countless users to achieve their goals alone or with the help of the Fitbit user community. To date, Fitbit has sold more than 30 million devices, which are used by users in more than 55 countries.
More than 150 health, health and wellness technology companies will participate in the 2016 CES, which are all closely related to the wearables category. More and more wearable device suppliers will promote biometrics such as fingerprints and iris scanning. Biometrics technology solutions are more user-friendly and safer than traditional passwords. The wearable device user community will be even larger than ever. Wearables will increase the transparency and accuracy of individual users.
cyber security
TheCyber&PersonalSecurityMarketplace will return to 2016CES to showcase technologies that protect the increasingly connected world.
Cyber ​​attacks have repeatedly caused business losses and harmed consumers. Technology-based connectivity seems to offer tremendous benefits, but it also creates new security crises for consumers, governments, and businesses. In this network and personal security market exhibition, 11 exhibitors will showcase a series of innovative products such as smart wallet, secure payment, secure communication and private network access.
Wang Yanhui, secretary-general of the China Mobile Alliance, said that in the next two or three years, it is difficult to make a big breakthrough in mobile hardware technology. It depends on whether mobile payment can break out in 2016, because Apple's ApplePay or Samsung's SamsungPay are not warm last year.
“The growth of connected devices has created new opportunities to change and save lives, but at the same time it has brought opportunities for people with bad intentions.†Gary Shapiro said, “Network security technology can help us block and monitor. And isolate cyber attacks. Network security companies are using the CES platform to launch and demonstrate the next generation of new inventions that will protect us."
During the 2016 CES, a cybersecurity forum will be held to examine the dark world of interconnected worlds and explore how companies should understand and protect their data, products and customers. The topics range from the impact of IoT security on business leadership and cybersecurity. Specific operational intelligence.
Content service
Netflix CEO Reed Hastigs and YouTube Chief Commercial Officer Robert Kyncl will also give a keynote speech at 2016CES. It can be seen that the importance of content services has been improved at 2016CES.
In addition, 2016CES will hold a CSpace seminar to discuss the “turning point†of the electronics industry, the content of all aspects of electronic products and an inevitable topic: pipes require content, and content also needs channels. Today, the best channels are able to transcend consumers' changing mindsets and expectations, providing the content they want, when they need it, through the products they want to use.
NBC Universal CEO Steve Boko will deliver a speech at the 2016 CES CSpace Symposium. After that, MediaLink President and Chief Operating Officer, Universal Music Group Chairman and CEO, JPMorgan Chase Group Chief Marketing Officer, Johnson & Johnson Global Chief Marketing Officer, Fox Entertainment Group Chairman and CEO, AT&T Entertainment and Network Service CEOs, etc. will interact at the seminar.
“At this CES, content will be the focus of attention. We are very excited to have such visionary industry leaders as Steve Boko. Brocade will share with us on the podium of the show that he is important to many. Insights into issues such as the synergy between technology and content, and how the media and advertising industries are delivering higher quality products and services to users through transformation,†said Gary Shapiro, “Our CSpace keynote speech will It will explore how companies can engage audiences in new ways, from increasingly interactive applications to cross-platform information delivery."
Virtual Reality
At 2016 CES, virtual reality technology will make a huge breakthrough and become an important market opportunity. This year, virtual reality technology related exhibitors are expected to increase by 80%, and more than 40 exhibitors will showcase the new development direction of virtual reality systems.
Virtual reality builds a world entirely computer generated. It is used for more purposes than entertainment and games. Virtual reality creates a 360-degree experience that allows users to simulate terrain, participate in activities, train people, and treat patients. Exhibitors will demonstrate the application of virtual reality in education, healthcare, sports, retail and other fields, covering hardware and software and accessories, focusing on the application of virtual reality in business models and how to achieve profitable best practices.
According to relevant data, by the end of 2015, virtual reality technology is expected to reach a total revenue of 540 million US dollars. In 2016, the virtual reality experience machine will be sold, and sales are expected to increase by 500% to 1.2 million units.
"(VR) This technology has existed a few years ago, but there are not many large manufacturers to launch influential products, the maturity of VR technology has improved a lot, and the application may reach a critical point." Xiang Ligang, president of Feixiang Network, told "First Financial Daily" reporter.
In addition, 2016CES will also hold the augmented reality technology exhibition for the first time, with 13 exhibitors participating. Augmented Reality will directly present an enhanced physical world environment through computer generated images or data. In contrast, virtual reality is creating a completely computer-generated world.
Examples of augmented reality focus on head-mounted devices, structural sensors, software, and more. The technical demonstration will show how Augmented Reality can cover information to various objects such as TV shows, highways, games, construction plans, and more. Augmented reality commercial applications are ready and there is no need to make drastic changes to the consumer behavior or production systems that virtual reality technology creates.
Internet of Things
Intel CEO Brian Krzanich, Samsung Electronics President and Chief Marketing Officer Dr. WP Hong, will also give a keynote speech at 2016CES, which is estimated to be related to the Internet of Things. Samsung Electronics officially released the IOT (Internet of Things) strategy at 2015 CES, and is expected to further disclose the latest developments this year.
Japanese electronics giant Sony actively expanded the production capacity of image sensors in 2015, becoming a global supplier of image sensors for smart phones and smart wearable products, and will also apply image sensors to areas such as car networking and smart medical care. What new moves on the Internet of Things are also worth looking forward to.
Chinese companies will also have big moves. According to preliminary understanding, Haier will release the latest achievements in the smart home field at 2016CES, which is related to artificial intelligence; while Changhong will use the stage of 2016CES to display the open platform IPP of the Internet of Things; Jingdong will cooperate with Harman Audio to jointly launch smart speakers. .
In the era of Internet of Everything, cross-border has become the norm. As the organizer of CES, the Consumer Electronics Association (CEA) officially changed its name to the American Consumer Technology Association (CTA) in November 2015. Gary Shapiro said: "Our membership category and the entire consumer technology industry have continued to expand, almost touching all major industrial sectors and the emerging fast-growing US economy, covering almost every aspect of consumer life. The word "electronic" was changed to "technology" to make it accurately represent other members - including BMW, Ford, Google, Netflix, Uber, Yelp, and 20th Century Fox. Innovative business.
Drone
The drone will be one of the focal points of the 2016 CES show. Among the major technologies highlighted in this year's show, drones have the most significant year-on-year growth, and this year's exhibitors are expected to exceed 21.
RadianTInsights consulting company data show that by 2020, drone sales will exceed $5 billion.
Dajiang launched the Elf 3 and the "Wu" black version at CES. Both products have improved the technical aspects based on the original products.
Wang Fan, director of public relations in Dajiang, said that these two products are adjusted for the needs of a certain part of the user. Fast food users can match according to their own preferences, but the drone can not buy accessories alone, only buy the whole machine. "Hardware products are these, can be considered to be based on the original changes, many brands release new products at CES, because CES impact is relatively large, but our new product release has its own rhythm, if you completely release new products according to the rhythm of the exhibition for ourselves Said that it is irresponsible to consumers."
Although UAVs are now more widely used in the consumer field, the application space of this increasingly popular technology is gradually expanding in enterprises. In 2017, Amazon and Google plan to apply drones to their distribution networks.
Many other companies have foreseen the broad prospects of drones in the security surveillance and artificial intelligence markets. From a technical point of view, the new drone products on display at the show will be more automated and versatile. These drones will play a bigger role in photography, video, measurement and navigation.
Flexible display
LGDisplay will showcase the world's first 18-inch Rollable OLED screen with a 30R radius of curvature at 2016CES, plus a 65-inch Concave/Convex OLED and hide the control circuitry below the screen. The 55-inch Paper-ThinOLED TV, designed like a paper-thin design, shows the future of OLEDs.
"Flexible display can really bring a lot of imagination. Our imagination is still limited. There will be more cool ideas in the future. Now it may involve the consumer electronics industry, you can make the handle ring display, you can also put the phone Make a Pad, by stretching, you can also make a TV into a painting, take it out when you want to see it, and take it back when you don't see it. So it will bring a lot of imagination." Liu Yuhong, founder of Rouyu Technology Tell the reporter.
The latest developments in display technology by Japanese and Chinese companies are also expected. Sony will have an innovative TV product release at 2016CES; in terms of Chinese companies, Hisense will officially take over the color TV business of Sharp America this year, and TCL has just married LeTV and the two parties have joined hands to expand the US market. They will also have new TV products at 2016CES. release.
Chinese, Japanese and Korean companies will once again launch fierce competition in display technology in the world's top technology arena, and also help Asian companies in the competition to seek greater voice in the global industry.
CTA has established a disruptive innovation committee in November 2015 to help innovative companies change their traditional business models. Subversive Innovation Council members include Boingo, Expedia, Google, GoPro, Lyft, MC10, Nest, Uber, WebMD, and Yelp.
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