Despite the failures in the smartphone space, Amazon does not seem to be giving up on their efforts in the hardware arena. According to foreign media reports, Amazon is developing a high-end speaker with a touch screen.
If the rumors are true, it also means that the online retail giant is trying to monetize its success in voice-controlled home products and point it to Apple and Google rivals.
Previously, Amazon Echo product features were based on the company's Alexa digital voice assistant, controlled by voice. According to people familiar with the matter, the new device will be equipped with a 7-inch large touch screen display, making it easier for users to get weather forecasts, calendars and news.
According to people familiar with the matter, Amazon's new speakers will also be better than the current Echo devices in terms of sound quality. The new device is expected to ship in the first quarter of next year.
In addition, the new device will use the optimized version of the Fire OS, which, like current Echo devices, responds to user voice commands and questions.
In addition, Amazon is testing a new feature on new devices that users can “Pin†on the speaker display, similar to the one that we “stick†on the refrigerator door.
According to people familiar with the matter, Amazon will continue to sell Dot, Tap and Echo speakers after the launch of the new speakers, but the price of high-end speakers with touch screens will be higher than these products.
Of course, this news is not groundless. At the beginning of this year, the Wall Street Journal reported that the Amazon Lab126 hardware division is developing an Alexa-based device that will be equipped with a display similar to a tablet.
Smart home equipment is a new market that major technology companies are competing for. However, until now, it has been difficult to achieve the same success as smartphones and PCs. Amazon is even more confused in the hardware field, the Fire Phone launched in 2014 is a big failure. But Echo let the company see hope. According to market institutions, the sales of this device in the United States has exceeded 5 million.
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