Do smart Chinese LED lighting companies hold a few cards?

The Internet is eroding the traditional world bit by bit. Computers, mobile phones, electrical appliances, automobiles, and now it is the turn of the home, and it is soon to be illuminated. From Alibaba, Jingdong, 360 have accelerated the intelligent ecological layout, to Xiaomi and other 13 lighting companies to promote smart light bulbs and intelligent modules, and then to Philips to push Hue smart light bulbs, General Electric (GE) and Apple, Qualcomm cooperation layout intelligent lighting . Smart connected lighting is gradually becoming a "window" between Internet giants, lighting companies and communication operators.

The squid effect of the Internet has spawned a more dramatic self-revolution in the Chinese LED lighting industry. Whether passive or active, LED lighting companies will be wrapped in the torrent of Internet + era into the trend of intelligent lighting. However, for the LED lighting companies that are currently in the period of industrial integration and development, what is the chip that involves the future of smart lighting? How to make good use of the Internet + this squid... The editor interviewed Zhuang Shenan, the general manager of Feile Audio, which is the smart city and the smart city.

New ideas ahead of innovative technology <br> <br> Internet thinking, user-driven products, and rapid iteration, of course, also includes free and value-added services, and the user experience first.

"In the Internet + era, it is not technology, not execution, but thinking and concept." Since the Shenan Group was acquired by Feile Audio, it was transformed from the chairman and president of Shenan Group to the general manager of Xinfeile Audio, Zhuang Shenan. To the editor. In his view, in the Internet+ era, we personally experienced the integration, transformation and upgrading of the Internet in the traditional field, but the core of the latter is Internet thinking. Technological progress is the basis of integration. The change of development thinking and concept is the real Kernel.

For him, 2015 is not only an important year for “Internet +” to become the vane of various industries, but also a key year for Xinfeile Audio to establish an Internet of Things industry under the Internet thinking mode. Under the Internet of Things industry, Xinfeile Audio will break through the market with four points of “convenience, free, participation and experience”, and increase user experience and professional data analysis by increasing the intelligence and technology content to improve convenience and participation. It effectively enhances the value of the customer experience. Obviously, the user experience has become the most basic concept that Feile Audio has learned from Internet companies.

Whether in the industry or outside the public, Feile Audio never hides their ambition to develop intelligence. They claim that the future industry will cover smart lighting, smart water, smart security, digital logistics, private cloud, integrated energy management and other intelligent Transform the city's industrial chain, build a well-known brand of the future Internet of Things industry, and be the most influential public environment lighting expert in China.

"Blood" relationship is stronger than the contractual relationship <br> <br> in intelligent lighting ecosystem compared contractual relationship built on cooperation and "blood" relationship between business more reliable and robust, more binding form of interest body.

For a fully intelligent city, Feile sound is not on paper, they have a clear development path. Zhuang Shen'an editor said: "After the reorganization and integration of Shenan and Feile audio LED business, we have adjusted the development strategy, from the development of green low-carbon industry to full intelligent direction, we will focus on smart street lights as a promoter, to smart lighting Transform and develop smart cities."

Among the many companies that promote smart cities, Feile Audio has the majority of the right to speak. Why is that? In addition to its own lighting strength, Feile Audio relies on its major shareholder, Shanghai's key large state-owned enterprise, Yidian Group, which has strong capital and technical resources. In addition, Yidian Group has more than 190 companies in addition to Feile Audio. These have formed a commercial service package for the production and operation of the equipment in the smart city system. In the future, Feile Audio will have a major breakthrough in the development and production of intelligent lighting systems, not just in the current lighting production.

"The future development direction of Yidian Group is mainly in the smart city areas such as cloud computing and Internet of Things. Their top-level design and technology accumulation in smart cities will help Feile Audio to develop intelligent lighting." Zhuang Shenan said confidently, 2014 Shenan Group has cooperated with Shanghai Yidian Group in applying Internet technology to the intelligent control of urban lighting systems. Through the development of street lighting intelligent systems, more than 20 functions related to smart cities and the Internet, such as urban security, wireless Internet access, and information dissemination, can be realized. In addition, they are actively developing research and development of visible light communication technology with the State Grid, Tsinghua University, and the Electric Power Research Institute. This technology was once considered by the industry to be the smart entry point for the future Internet+ era, although this is currently Technology is still far from mature. Zhuang Shenan believes that directional transmission is a unique application field of visible light communication technology.

It is reported that at present, the major shareholder of Feile Audio, Yidian Group, has signed a contract with Roland Berger, the international smart city design master, and has in-depth cooperation with the tower and some related companies.

At present, the intelligent ecology is frequently mentioned, and cross-border cooperation among enterprises has become a trend. However, compared with the cooperation based on the contractual relationship, such “blood” relationship between Feile Audio and Yidian Group is more secure and stable, and it can form a bundle of interests, which can promote the development of intelligent lighting products. Market advancement.

Comprehensive ability is better than a single advantage <br> <br> look at the general trend of intelligent lighting, lighting giant to seek international ecological, intelligent control systems businesses seize "control", the domestic LED lighting companies to fight lighting. In the end, whoever succeeds, the key is the competition of technical strength, industrial accumulation and cooperation mode.

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