IT168 Information Although smart phones and tablet PCs are increasingly popular and continue to erode the PC market, PCs have not been replaced. The sluggish global PC market has not affected the sales volume of graphics cards. The gaming craze that has arisen in recent years has increased the number of gamers and increased the sales of high-end graphics cards. Among them, MSI's 2016 sales as a first-line international brand are expected to increase by 31.6% over the previous year.
As a first-tier international brand, MSI has world-class manufacturers, which are characterized by strong research and development capabilities, complete product lines, and superior quality. MSI has strong independent research and development capabilities and is one of the few companies that can independently introduce optimized non-public graphics cards. Its graphics performance is very good. MSI has been the world leader in graphics card shipments for several consecutive years. According to industry sources, MSI has hit a record high in global shipments in the first half of this year. In the second half of the year, the growth momentum of MSI's graphics cards is still fierce. In June, MSI Graphics China On the basis of regional shipments, July shipments rose by 20% from June, and shipments in August rose by 15% from July to record highs. In line with this trend, coupled with the demand for the September opening season , MSI graphics card shipments in September is expected to continue to set a new record.
It is commendable that such excellent performance is still achieved on the basis of sales of NVIDIA graphics cards in China. It can be seen that the rapid growth of sales of MSI graphics cards is mainly due to the new GeForce GTX 10 series graphics cards introduced by NVIDIA. It is due to the GeForce brand under MSI. GTX 10 series graphics cards have been widely recognized by players to achieve such good results. Among them, MSI flagship graphics card GTX 1080 GAMING X 8G competes on the performance, GTX 1070 GAMING X 8G can win the previous generation flagship Extreme Titan X, GTX 1060 GAMING X 6G can fully defeat the previous generation of big brother GTX980 and the main competitor RX480, these three The video card has obviously become an absolute star among players.
The continuous promotion of large-scale games is also a reason for the increase in the sales of high-end graphics cards. For example, the major titles "Tomb Raider 10: Rising", "Watching the Pioneer" and the upcoming "Battlefield 1" have not only been extremely excellent in game performance, but also The use of cutting-edge DX12 engine picture is first-rate. To obtain full effects, you must use top-level graphics cards, which greatly stimulates the sales of high-end graphics cards. Pascal's excellent architecture has led to NVIDIA's supply shortage, if the 16nm process capacity can keep up, then the growth rate of MSI graphics cards will be even more astonishing in the second half of the year!
At present, mainland China has become the world's largest graphics card market, and the fiery gaming market has also led to the need for hardware upgrades for large-scale individuals and Internet cafes. E-sports platform not only needs stable performance but also needs unparalleled high fluency, so the popularity of high-end graphics cards is also rising. In addition, the ability to experience high-quality VR is also a factor in the growth of sales of MSI graphics cards, which is mainly due to Simultaneous Multi-Projection technology of Pascal architecture. Compared with the previous generation, VR performance has a doubling increase, which makes players who like VR to NVIDIA. The GeForce GTX 10 Series graphics cards are rushing.
As a 30-year-old graphics card brand, MSI has experienced a leap-forward innovation in its past development. It has become a well-known brand in the IT industry, with its current achievements and the majority of gamers and users. The support is inseparable. We believe that MSI can continue to uphold the four business concepts of “Excellent Product, Excellent Quality, Perfect Service and Customer Satisfaction†to bring more excellent products to consumers.
FGI SCIENCE AND TECHNOLOGY CO., LTD , https://www.fgi-tech.com