The evolution of consumer expectations has pushed the home appliance industry to undergo a complete transformation, from distribution channels to internal management. With the widespread integration of new retail models—from e-commerce to physical stores—the in-store experience has become a key factor in home appliance purchases. Consumers are no longer just buying products; they're seeking immersive and personalized experiences that align with their lifestyle.
At the product level, the adoption of artificial intelligence is becoming more prevalent, with many household appliances now incorporating smart features. This trend is accelerating as the internet continues to develop rapidly. In the near future, fully intelligent home appliances will become the norm, offering greater convenience and efficiency for everyday users.
**From “Basic Needs†to “Stronger Demandsâ€**
In recent years, the home appliance market has faced sluggish demand, but this doesn't mean consumers aren't interested. Instead, they're shifting toward higher-quality products that offer better performance and value. This trend is especially noticeable during winter, when health and environmental concerns drive demand for advanced air systems. Sales of air conditioners with improved ventilation and filtration have more than doubled compared to previous years. Additionally, rising demand for heating in urban and rural areas has led to a surge in high-power air conditioner sales. It’s clear that quality-driven consumption is now the main driver of growth in the home appliance sector.
According to a leading air conditioner manufacturer, sales in Shaanxi Province this year reflect two major trends: First, there's a growing preference for energy-efficient and environmentally friendly products, such as first-class energy efficiency cabinets and central air conditioning systems. More consumers are using air conditioners for heating in winter, and this behavior is expected to grow. Second, with increasing awareness of indoor air quality, demand for fresh air systems has surged, particularly among consumers who are willing to invest in premium products.
Moreover, many brands have started integrating AI and other "black technologies" into their products. Although these smart appliances come at a slightly higher price, local consumers are increasingly open to adopting the latest innovations. As a result, sales of these high-tech products have been steadily rising, showing that consumers are not only accepting but also embracing technological advancements in home appliances.
**A Lifestyle That Blends Online and Offline**
As consumer spending power increases and competition intensifies, more people in Shaanxi are becoming more informed and selective about their purchases. They don’t just compare prices or features—they also look at where and how they buy. This shift in consumer behavior is reshaping the home appliance retail landscape.
To adapt, some traditional retailers have embraced the concept of "new retail," transitioning from simple product sellers to comprehensive service providers focused on the "home" experience. For example, Gome and other major retailers have introduced integrated solutions such as home design, floor heating, water purification, and fresh air systems. They’ve also created experiential spaces like VR theaters, baking classrooms, and e-sports lounges to enhance customer engagement.
In addition, mobile apps, WeChat official accounts, and other digital platforms are playing an active role in bridging online and offline shopping. These tools help create a seamless omnichannel experience, allowing consumers to shop for home appliances, furniture, and services all in one place.
**Scene Experience Drives Purchase Decisions**
Home appliances and home furnishings are closely linked. When consumers choose to buy appliances, it often involves selecting complementary home products. This makes scene-based shopping a powerful strategy for retailers. By creating real-life scenarios, stores can help customers visualize how products fit into their daily lives.
Professionals note that more people are focusing on family life and the overall shopping experience. Some retailers have shifted their focus from selling appliances to promoting a full "home life" concept. Through store transformations, they've added in-store cafes, VR cinemas, and interactive zones to enrich the shopping journey.
For consumers, this means more than just seeing low-priced items. They can engage in hands-on activities, such as baking, watching VR films, or experiencing new environments—all of which create a stronger emotional connection and encourage purchase decisions.
Retailers are also enhancing post-purchase services by offering mobile support, logistics tracking, and real-time delivery updates. After a purchase, customers can track their order and even leave feedback directly through their phones. Major promotional events like 618, Double 11, and Double 12 have further strengthened the appeal of the online-offline integration model, boosting consumer interest and satisfaction.
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