In recent reports, major OLED TV manufacturers such as Skyworth, Konka, Changhong, LG Electronics, and Philips have collaborated to seize the momentum during the "Double 12" shopping festival. This joint effort has driven significant growth for OLED TVs, generating substantial value across the entire industry chain and injecting much-needed vitality into the struggling color TV market.
Looking at the overall domestic color TV retail market this year, the situation initially showed a downward trend, with a so-called "cold winter" in the first half of the year. However, from National Day onwards, OLED TVs began to show strong performance, achieving impressive growth against the market's general decline. During the "Double 11" promotional period, OLED TVs from leading brands like LG, Skyworth, Konka, Changhong, and Philips delivered outstanding results, proving their appeal in both holiday sales and competitive markets.
According to data from Ovi Cloud, the domestic color TV market saw a 15.6% drop in sales and an 11.9% decrease in volume during the Golden Week of "11." In contrast, OLED TVs experienced a remarkable 145% year-over-year increase in sales. Suning's data further highlights that on November 3, the Color TV Super Category Day, OLED TV sales surged by 509%. As the final promotional event of the year, "Double 12" represents a crucial opportunity for major TV manufacturers, distribution channels, and e-commerce platforms to boost their sales.
During the "Double 12" period, companies like Skyworth, Konka, Changhong, LG Electronics, Sony, and Philips launched numerous promotions and discounts, with price cuts being more aggressive than ever. Major retailers also rolled out various campaigns, including cashback offers, red envelope giveaways, interest-free coupons, and free gifts. In addition to the manufacturers' efforts, leading home appliance retailers like Suning and Gome have also focused heavily on OLED TVs. Upon visiting stores, reporters observed clear promotional materials for OLED TVs, with top models strategically placed in prime locations.
A representative from a major appliance store noted that OLED TVs have created significant value for all stakeholders in the supply chain and are increasingly aligned with future display trends. With high consumer interest, they have become a favorite among channel partners.
Industry experts commented that "Double 12" marks the final key battle of the year for major TV manufacturers, channel vendors, and the broader color TV sector. The growing trend of OLED TVs continued to gain momentum during the event, showcasing their technological advantages and providing a much-needed boost to a market that has been struggling.
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