In 2010, the 3D movie "Avatar" won 2.7 billion US dollars at the box office, and it also pushed 3D TVs into the general consumer market. In the past 7 years, 3D movies are still burning and are the most expensive version in the cinema. However, 3D TVs have not been able to stay and have reached the end of the product life.
3D TV or will exit the stage of history
With LG and Sony announcing that they will stop producing 3D TVs this year, there will no longer be a mainstream TV factory producing such products in the consumer market. Samsung had already done so last year on the grounds that the company wanted to focus on the development of smart TVs and let TV support Samsung SmartThings smart home platform. Other major TV makers such as Vizio, Sharp, and TCL had earlier decided to suspend production of 3D TVs.
According to LG's new product development director, 3D capability has never been generally accepted by ordinary household consumers. Whether people support 3D functions when selecting new TVs is not a key purchase factor, and the actual usage rate of 3D functions is not high. We decided to abandon our support for 3D in 2017 to focus our new features. Like HDR, it is more attractive to mass consumers. Sony also expressed similar views when interviewed by the media, and said that based on current market trends, the decision to stop supporting 3D TV features was made.
One of the main reasons why consumers don't support 3D TVs is that 3D content is too expensive. A regular version of the suicide squad on the website costs $9.99 and the 3D version costs $29.99. Many American consumers complained in the forum about the high price of 3D movie discs. And watching 3D content also needs to wear specialized glasses. If you come to visit with everyone at home, you need to prepare to pay more glasses. This is an additional expenditure. So in the end, fewer and fewer people buy 3D TV sets, and this product will gradually move toward the end of life.
Since 2012, 3D TV sales have declined every year. According to foreign media data, 3D TVs accounted for only 8% of TV sales in 2016, down from 16% in 2015 and 23% in 2012. The percentage of sales of Blu-ray players that natively support 3D capabilities has also dropped from 40% in 2012 to 11% in 2016. At present, when consumers purchase TVs, they value whether they support 4K ultra high definition.
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