In the consumer technology market in 2016, virtual reality (VR) and augmented reality (AR) are two key words that have to be mentioned. These two new technologies are gradually becoming a technology after smartphones and tablets. Hot words, smart wearable devices that were optimistic by the media and analysts in the past two years, although the manufacturers have been working hard to develop, and after the new products officially enter the market, consumers are not warm and enthusiastic about this bubble. Automatically broken.
Both VR and AR are inherent frameworks for real life, and they bring different visual experiences to users through technological innovation. Among VR products, HTC Vive/PS VR/Oculus are industry masterpieces. They provide immersive virtual and real-life experiences that fans can't stop, but the technology is relatively immature, and the product price is too high, which undoubtedly blocks a large number of users to explore. Desire, coupled with dripping water, is not a day's work, so even in 2017, VR products can achieve a perfect balance in terms of price and user experience; in 2016, domestic mobile applications, such as the Apparel APP Alipay/Mobile QQ presents AR augmented reality technology in front of users. They only let users pick up their smartphones and go to the application market to download software. They can experience the technology charm brought by augmented reality. AR applications are immersive compared to VR devices. The lack of experience, but the low cost of use, this inherent advantage makes it easier for AR to stand out in the 2017 technology market.
Capital has always been to the money, smart wearable equipment will let it re-flow into another technology field when it is cold. After two years of stagnation, the industry has long recognized that 2016 is the first year of virtual reality (VR) and augmented reality (AR) development. Therefore, it is no exaggeration to describe the new VR products in the world's major technology exhibitions. Although the price is several thousand, HTC Vive represents the VR device with its new operation method, immersive interactive mode, let Product prices are directly proportional to market demand.
Consumers are not bad money. Once the products are genuine, it is only a matter of time. Buying and buying are just a matter of time. With the maturity of related technologies and cost reduction, virtual reality (VR) and augmented reality (AR) have enough potential to become the next mass consumer. Level technology market.
Judging from the VR headsets launched to consumers last year, different forms of VR devices have made the “three-legged†trend a new trend. “Diagnosing†is the first experience for digital enthusiasts in the world to participate in various technology exhibitions or to experience stores. In 2017, VR equipment will be fissile again based on several new predecessors in the market.
VRAs a new entertainment method, Virtual Reality Technology (VR) can create and experience a virtual world computer simulation system. It is a multi-source information fusion interactive 3D dynamic vision and entity behavior system experience mode. Let us I am free to shuttle back and forth between reality and virtuality.
For example, not long ago, Faye Wong VR concert, after fans purchased VR video qualifications, through a PC computer and a normal VR headset that is thousands of miles away, you can enjoy the stereoscopic 3D image of the live concert at a close distance; Concerts, games or remote face-to-face chats. Playing with your virtual world partners is the beauty of VR devices. If the device itself is strong enough, the user can immerse himself in the environment for a long time and enjoy it. In the face of this blue ocean market, in early 2017, manufacturers constantly think about how to innovate in order to make most consumers happy to use.
Different manufacturers have different VR ideas. On the one hand, in order to reduce the cost of consumer experience, Samsung Gear VR and Google Daydream View all implement the loading of smart phones, allowing users to quickly experience the charm of virtual reality;
The second form is Oculus, PS-VR, HTC vive VR and other connected PC products VR display, although the HTC Vive VR is expensive, the PC configuration requires higher equipment, and enhances the user experience cost, but the world still Nearly 200,000 users are willing to pay for the bill.
For example, when it comes to Oculus, this Facebook announced in July 2014 that it would buy a brand for $2 billion, which is seen as a way for Facebook to pay for the future. Oculus Rift is FaceBook's VR device in 2016. Although the FaceBook didn't bring VR new products at the just-concluded CES conference, who can be sure that Zuckerberg may choose to launch a new generation of Oculus at the upcoming MWC 2017 conference. VR is amazing for consumers.
After all, the Oculus Rift is available with independent dual-screen display, OLED display, binocular combined resolution of 2160*1200, refresh rate of 90HZ, 110-degree large viewing angle, and support for pitch adjustment. These powerful hardware are the basis, Oculus Rift can be said to be No pressure to lead users to experience the charm of reality and reality.
It is well known that Facebook has an attitude towards Oculus, but it is the most loved son in the eyes of relatives. Every time BOSS Zuckerberg attends various events, he will endorse Oculus personally, and promote the blueprint for future technology development that can be inspired by his own VR equipment. It is obvious from the attitude of Xiaozhan that VR devices such as Oculus can still have much to do in 2017.
AR/MRTalking about AR (Augmented Reality) and Augmented Reality (AR), which are confusing and confusing to many ordinary users, are also called mixed reality. It applies virtual information to the real world through computer technology. The real environment and virtual objects are superimposed on the same picture or space in real time.
From a technical point of view, AR is to put the computer-generated virtual world in the real world, in other words, the digital imagination world is added to the real world. The carrier that implements it is also transmitted to the user information through hardware. AR classic representative device - you have to mention Google glasses.
The launch time of Google smart glasses can be traced back to 2012, and the official combination of LED display, camera and touchpad. The device can be networked, and when the user wears and uses it, he can use maps, emails, and the like in the field of view. This is Google thinking about the addition of smartphones, and what carriers can make consumers once again lament the thrill of the technology explosion, but due to various reasons, the Google smart glasses project was officially aborted in 2015.
If you ask what products in the market are similar to Google smart glasses, the brand that I can think of is the Microsoft MR head HoloLens device, which is obviously the same but different from Google smart glasses. From the appearance, Microsoft Hololens It also looks like a pair of glasses, but the main function is more playable than VR and AR hardware devices.
MR is called Mixed Reality, and it is known from this name that it is not intended to be general. Different from Google's smart glasses AR augmented reality technology, HoloLens uses MR technology with self-environment learning ability, which can analyze the environment situation in which it is located, and then realize the fusion of holographic images and real environment.
The MR technology used by HoloLens does not bring immersion to users, but it can create an immersive experience for users. MR technology is more advanced than VR and AR technology. The real feelings of users are derived from MR technology. The holographic image is in harmony with the real environment.
MR is after VR, AR, and another product with great development possibilities in 2017, but it is inevitable that it is expensive price to support it. After all, Microsoft's official guide price for HoloLens is at least 20,000 yuan, and this tuition is paid. It’s really a bit of a pain.
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