[Global Science and Technology Report] According to foreign media reports on February 8, Hisense signed a contract with Lions of South Africa's top rugby team on February 2, 2017 at Emirates Airline Park in Johannesburg, officially becoming the official consumer electronics partner of Lions Club. The rights cover the 2017 Super Rugby and the Currie Cup in South Africa.
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Through this sponsorship cooperation, the Hisense brand logo will be displayed on the right shoulder of the team's shirts. At the same time, Hisense will have LED fence advertisements, billboards, social media propaganda rights as well as football team portrait rights, ball tickets at all Lions home games. , player activities and other interests. In addition, Hisense will provide Lions clubs and players with the latest electronic products, including TVs, refrigerators, and smart phones.
Claire Noyes-Smith, Director of Hisense South Africa's marketing department, said that both Hisense and Lions are continuously improving their quality and strength through continuous innovation. Lions' daring to compete with the spirit of Hisense Aim High's brand strategy coincides.
Rudolf Straeuli, CEO of Lions Football Club, believes that the cooperation between the two parties is of great significance. As a global consumer electronics company, Hisense has very strong influence in the local area.
In 2016, Hisense performed well in South Africa. The market share of Hisense TV and refrigerator sales has already occupied the second place in the market. At the same time, the sales of US dollars in the year increased by 28.9% year-on-year, of which export sales increased by 50% year-on-year. In 2017, Hisense South Africa will focus on increasing the proportion of mid- to high-end TV products, and will continue to increase its share of exports through the platform advantage of the South African base to promote the business development of Hisense South Africa. (Internship compilation: Wang Ni reviewer: Li Zongze)
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