On November 9th, 2017, during the Consumer Electronics Show (CES) in New York, the CES 2018 Innovation Award was announced. Among the many groundbreaking products showcased, the TCL X6 XESS private cinema stood out for its cinematic-quality audio and visual performance, luxurious craftsmanship, artistic design, and advanced artificial intelligence. This achievement earned it a place as a CES 2018 Innovation Awards Honoree, marking another milestone in gaining international recognition from a prestigious certification body.
As one of the world’s three major consumer electronics exhibitions—alongside IFA in Germany and CeBIT—the CES has long been a platform where global tech leaders unveil their most innovative products. The CES Innovation Awards are given to products that demonstrate exceptional design and technological advancement. These awards play a crucial role in shaping the direction of global information technology innovation.
The TCL X6 XESS private cinema, which received the 2018 Innovation Award, made its debut at IFA in Berlin this past fall. Equipped with quantum dot display technology—a promising future display solution—it also won the "Quality Point Technology Gold Award" at the IFA Product Technology Innovation Award. Following its official launch, the X6 XESS received praise from notable figures such as director He Ping, writer Cheng Qingsong, top designers like Ishikawa and Gao Zhiqiang, artist Yang Qian, media executives, and industry leaders.
As a top-tier display product, the X6 XESS utilizes advanced quantum dot technology, delivering an impressive color gamut, high color accuracy, and vibrant visuals. Combined with the Q-Engine and Dolby Vision HDR technology, it sets a new standard for image quality and showcases great potential for the future of display technology. Additionally, the X6 XESS features Galaxy's multi-zone local dimming with 600 partitions and 1200 pure light sources, enabling precise brightness control and achieving a breakthrough in backlight distance OD12.
In terms of audio, the X6 XESS is equally impressive. It integrates Dolby Atmos and DTS:X sound technologies along with Harman Kardon's 7.1.4 surround sound system, making it the first TV in the world to feature a 12-channel audio setup. This combination delivers an immersive audio experience that rivals traditional home theaters.
Another standout feature is the AI T technology integrated into the X6 XESS. TCL's X/C/P series TVs come equipped with this intelligent assistant, allowing users to control the TV without a remote through far-field voice recognition, robot vision, and smart sensors. The AI T can quickly find desired content and provide personalized recommendations tailored to individual users.
According to TCL Corporation's third-quarter 2017 report, the company's overseas market continued to grow significantly. Sales in international markets increased by 29.5% year-on-year, with North America seeing a staggering 97.4% growth. In August, TCL's market share in North America rose from 10.4% in June to 16.3%, placing it third in the region. This strong performance in a mature and competitive market is a result of TCL's commitment to product quality, innovation, and understanding consumer needs.
As a regular participant on the global stage, TCL continues to focus on real consumer needs. Leveraging its innovative technology and full-industry-chain advantages, the company keeps developing high-quality products that cater to global consumers. This effort highlights the vast potential of China's manufacturing and creative industries. With every success, TCL adds more strength to the rising influence of Chinese innovation on the world stage.
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