On November 9th, 2017, during the Consumer Electronics Show (CES) in New York, the TCL X6 XESS private cinema was honored with the CES 2018 Innovation Award. This recognition highlights the TV’s exceptional performance in sound, picture quality, craftsmanship, and design, reinforcing its position as a leading innovation in the global consumer electronics market.
As one of the world's top three consumer electronics exhibitions—alongside IFA in Germany and CeBIT—CES has long been a platform for showcasing groundbreaking technology. The CES Innovation Awards are granted by an official panel of experts to recognize products that demonstrate outstanding design and technological advancement. Winning this award is a significant milestone, signaling strong potential for future development in the tech industry.
The X6 XESS private cinema was first unveiled at IFA in Berlin earlier this year. Equipped with quantum dot display technology—a key direction for the future of display innovation—it earned the “Quality Point Technology Gold Award†for its innovative product design. After its official launch, it received praise from renowned figures such as director He Ping, writer Cheng Qingsong, artists, and industry leaders, further solidifying its reputation.
As a flagship model representing the pinnacle of display technology, the X6 XESS integrates advanced color quantum dot technology, offering a wide color gamut, high brightness, and accurate color reproduction. Combined with the Q-Engine and Dolby Vision HDR, it delivers an immersive visual experience. It also features Galaxy multi-zone backlight control with 600 local dimming zones and 1200 pure light sources, ensuring precise brightness control and a breakthrough in the OD12 backlight technology.
In terms of audio, the X6 XESS sets a new standard. It incorporates Dolby Atmos and DTS:X audio technologies, along with Harman Kardon 7.1.4 surround sound, making it the first TV in the world to feature 12-channel audio. This ensures an unparalleled cinematic experience right at home.
Another standout feature is the AI T system, which powers TCL’s X, C, and P series TVs. Using far-field voice recognition, robot vision, and smart sensors, the AI T allows users to control the TV without a remote. It also offers personalized content recommendations and helps users find what they want quickly, enhancing the overall user experience.
According to TCL Corporation’s third-quarter 2017 report, the company saw strong growth in overseas markets, with sales increasing by 29.5% year-on-year. In North America, sales jumped by 97.4%, and the market share rose from 10.4% in June to 16.3% in August, placing TCL third in the region. This success is attributed to continuous improvements in product quality, innovation, and a deep understanding of consumer needs.
As a regular presence on the international stage, TCL continues to focus on real user demands, leveraging its full industry chain advantages to deliver high-quality products globally. Its growing influence reflects the rising power of China’s intelligent manufacturing sector, contributing to its increasing recognition and respect on the global stage.
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