Penguin television evaluation: content is king

Tencent, one of the three largest mutual understanding network giants in China, has always been stable, accurate, and well-known. Often seeing that the market has already begun to see the climate in a certain area, it will be half way out, relying on its own understated “low profile” to complete a beautiful curve overtaking. Today we will take a look at Tencent’s big killer, Penguin TV.


The first thing to note is that Penguin TV is not a hardware product. To think about it, it is understandable that in the history of Tencent's frequent development, there is hardly any precedent for the development and production of hardware equipment. Penguin TV is a product similar to the operating system form, which is somewhat like the yunos introduced by Alibaba. The hardware platform that this time carries is Skyworth's small box that was previously well-known.

A hardware part: MINIQ


The hardware product that first carried Penguin TV was named MINIQ. From the packaging has revealed an exquisite gas, said MINIQ this name, should be considered a source, because last year, Tencent and Skyworth has launched a box product called Q+. Only the form of cooperation at that time was only content provided by Tencent, and it was not like MINIQ. From the bottom of the system, the name was “Teng”. The Q word logo used on Q+ is exactly the same as the Q word logo on MINIQ.


As a part of the underlying hardware, MINIQ is based on Skyworth's small box, so the packaging is as simple as it is. Apart from the host computer and remote controller, only one HDMI cable is left, and no power supply is provided. Friend who does not understand the design of this box product may wonder why this product is not equipped with power. Open the package and continue to look down, you will be surprised at the ingenuity of this hardware device design.


It can be said that MINIQ's hardware design plan is the one that best reflects the spirit of "split design" in the programs currently available on the market. Compared to the split design scheme on the market today, it is not like Millet's smart TV host is as big as it is. Just like the Cool Open T55 TV and Storm TV, there is no universality at all.


MINIQ is a product with a "clip" design. This design allows MINIQ to "fit" with any type of TV. As for the way of uniting, we use such a chart to express.


MINIQ is a product with a "clip" design. This design allows MINIQ to "fit" with any type of TV. As for the way of uniting, we use such a chart to express.


MINIQ can be clipped to the top edge of any TV, but of course it can be placed on the TV like a regular TV box. The reason why the dedicated power supply is not designed and provided is that the MINIQ can be powered directly through the TV's own USB interface. This requires only one HDMI cable to use MINIQ on the TV.


In addition to the USB cable for power supply, MINIQ only designed a HDMI interface, which also shows that MINIQ does not have any expansion capabilities, even if the use of the network can only be WIFI.



MINIQ uses an infrared remote control, and the MINIQ logo is printed on the infrared receiver. The design of the remote control can only be considered quite satisfactory. There are no highlights in the feel and key layout.

Second, the software part: Penguin TV


Penguin TV Recommended Page - First Screen

After talking about the hardware, we connected to the TV to see today's highlight - Penguin TV. It was a bit unexpected that the interface of Penguin TV had not brought me any surprise. As the most outstanding software product development company in China, Penguin TV's low-key design on the interface has caused me a bit surprised.

Simply flipping a few screens and discovering that the overall design is not what I think is delicate and refreshing, it uses a lot of solid color blocks to build a simple, or monotonous. In fact, benevolence is a matter of benevolence in such things as color matching, and I personally tend to favor more elegant and intermediate colors. Of course, the benefits of Penguin TV's design are also obvious. It is suitable for all ages, and the operation is also more stupid.



Penguin TV "My" page - a collection of features. In addition to the common media center, one-click optimization and settings. The cloud album and WeChat interactions that are deeply integrated with WeChat are also very practical.


Seeing the multimedia center, I was curious about the point. The USB function has been sealed, and the network sharing function can only be used to play remote videos and other files. It cannot be used to install TV applications.


Having just said that it is no longer possible to install a TV application on its own, it can only hope that Penguin TV's built-in application market will do more. Compared to the practice of direct screening of all video software by many TV manufacturers, Penguin’s application store is much richer. All the video software under the CIBN license can be installed, which lays a solid foundation for the richness of Penguin TV content and is very gratifying.

Content, killer of penguin TV corner overtaking



If Penguin TV has any killers that can help Tencent to complete a magnificent curve in the smart TV market, then this killer must be content. Relevant news information shows that as early as 2011, Tencent began leading Baidu and Ali on the layout and copyright reserve of the smart TV market. Today's Penguin TV directly owns more than 6 million hours of video content based on the video content of Tencent Video.



The content of Penguin TV covers a wide range. Only in the Ding Theatre and the Penguin Theatre covered a large number of popular film and television resources, both popular HBO dramas and Hollywood blockbusters, but also the latest movie just down the cinema line. Of course, good resources also have a corresponding price, that is, need to apply for membership. Fortunately, it is not expensive.



Divide the number of TV drama resources that are often the most frequently viewed. The data in the upper left corner shows that there are 2,510 TV drama resources in the library. We sort according to the heat, compare the hot list of the Baidu Billboard TV drama on January 22th.

The heat ranks among the top 12 TV drama resources. Penguin TV has 7 of them. While continuing to look down, in the list of Top 50 Fever, Penguin TV covers almost all TV hit TV drama series, and most TV dramas on the TOP50 list. I believe that friends who love chase drama will be satisfied with the richness of resources of Penguin TV. With Tencent's continuous efforts in copyright, it is believed that the future TV drama resources will be updated.


In the Star Wars episode, Star Wars movies are all available.


In terms of theater movies, we still compare Baidu’s list. In movies that have gone online and have opened their online copyright, Penguin TV can cover about 90% of the time. The interval between updates is about two months, so if you want to watch the "Star Wars Force Awakening" classmates wait patiently for more than a month, you can enjoy this big movie with Penguin TV at home.


If Penguin TV has any shortcomings in resources, it should focus on variety shows. Although the number of 904 resources is still very alarming, the popular variety shows are missing. Of course, this also has a great relationship with the chaotic TV variety show copyright war. Each TV station hopes to make a fortune with its own variety show, and will not easily release its own copyright. The current popular variety shows such as running men and challenging the great are still in a state of being missing. Fortunately, it can be completed by downloading third-party video applications.



Having said that the resources are abundant, let's review the quality of the resources. Looking at the recently updated "Special Forces Bonfire", Penguin TV offers four sharpness levels from 270P to 1080P. During the viewing, it was found that MINIQ's network acquisition capability is very good. Even a less stable network environment can smoothly load and play 1080P TV dramas. This is very good.

Users who need to expand the box application can refer to the tutorial: Skyworth MinQ (Penguin TV) Box Installation Method Install a sofa housekeeper to implement third-party application extensions.

to sum up

After a brief investigation, it was surprisingly discovered that Tencent has established cooperative relationships with many hardware manufacturers including Changhong, TCL, Skyworth, Hisense, and Philips. In line with the cloud audio-visual penguin and cloud audio-TV-TaiJie TV video software launched last year. Tencent’s layout in the smart TV field has already taken place. In addition to the well-established hardware products, the inherent advantages in video content will inevitably make Penguin TV grow rapidly in 2016, and become an awkward role in the smart TV giants.