[Text / Xiong Yuheng] With the continuous expansion of LED lighting market demand, the voice of corporate channel expansion is rising. As an important carrier of LED lighting retail and engineering, terminal lighting dealers are increasingly valued by enterprises and become the target of enterprises to compete. For a time, dealers became the sought-after "toon".
Gaogong LED "LED Lighting Channel" reporter visited to understand that the current proportion of dealers involved in LED lighting has reached more than 95%, even in some underdeveloped towns and cities, you can see the LED lighting figure. However, some dealers have clearly shown rejection of LED lighting. The reason is nothing more than no suitable brand or no mature market.
It can be seen that the poor communication between enterprises and distributors is an important reason for the slow transition of distributors or the unwillingness to transform, and it has become the biggest obstacle for enterprises to develop terminal channels.
At the same time, some LED lighting companies only focus on the laying of dealer channels, while ignoring the feedback from dealers on the first line of market demand.
This is also one of the main reasons for the disconnection between market demand and corporate products.
The so-called "knowing ourselves and knowing each other, no wars", compared with lighting companies, dealers know more about the end market demand. For example, what kind of lighting products do consumers need? What price products are more popular? The demand of the end consumers is largely the dealer's agent demand.
As an LED lighting company, only by understanding and recognizing these needs, can we make appropriate adjustments to our product lines in response to demand, clarify our product positioning, and cooperate with dealers to better integrate products into the terminal market.
In order to promote face-to-face communication between enterprises and dealers, on the afternoon of November 25th, at the domestic buyer matchmaking meeting held by Gaogong LED Lighting Exhibition, the organizers invited representatives of outstanding national distributors - Wuhan Oumange, Changsha Today's lighting, Henan Dayun Optoelectronics, and the participating lighting companies to discuss the actual demands of the end consumers, to provide LED lighting companies with "grounding gas" market feedback.
"Some people think superficially that low prices are the biggest demand of dealers, but the fact is that many dealers are not sensitive to the price of products. Low-priced products make quick money, but it is easy to get rid of their own signs, which is not conducive to dealers. Long-term development of its own.†Long Haoyu, general manager of Wuhan Aumang, said that compared with low-end products, dealers would like to see products with high cost performance and good after-sales service.
In terms of agency policy, Kong Jie, general agent of Teyoushi Hebei Operation Center, said that “the development of dealers cannot be separated from the policy support of enterprisesâ€. The dealers hope that the company can provide terminal construction (storefront) reimbursement subsidy policy, help dealers build sales teams, and assist dealers to develop local markets.
In their view, companies and distributors can only do a good job in the LED lighting market.
"LED lighting should be promoted on a large scale, in addition to the efforts and efforts of the dealers themselves, but also need to find LED brand manufacturers with potential for development. Terminal channel construction requires mutual support and cooperation, in order to achieve results." Changsha Candle Lighting Zou Zhengwang, general manager of the company, concluded.
Domestic Buyer Matchmaking
Time: November 25, 2013, 13:30-16:00
Venue: Meeting Room, Hall 2, 1st Floor, Poly World Trade Exhibition Hall, Pazhou, Guangzhou
Agenda:
Gaogong LED "LED Lighting Channel" reporter visited to understand that the current proportion of dealers involved in LED lighting has reached more than 95%, even in some underdeveloped towns and cities, you can see the LED lighting figure. However, some dealers have clearly shown rejection of LED lighting. The reason is nothing more than no suitable brand or no mature market.
It can be seen that the poor communication between enterprises and distributors is an important reason for the slow transition of distributors or the unwillingness to transform, and it has become the biggest obstacle for enterprises to develop terminal channels.
At the same time, some LED lighting companies only focus on the laying of dealer channels, while ignoring the feedback from dealers on the first line of market demand.
This is also one of the main reasons for the disconnection between market demand and corporate products.
The so-called "knowing ourselves and knowing each other, no wars", compared with lighting companies, dealers know more about the end market demand. For example, what kind of lighting products do consumers need? What price products are more popular? The demand of the end consumers is largely the dealer's agent demand.
As an LED lighting company, only by understanding and recognizing these needs, can we make appropriate adjustments to our product lines in response to demand, clarify our product positioning, and cooperate with dealers to better integrate products into the terminal market.
In order to promote face-to-face communication between enterprises and dealers, on the afternoon of November 25th, at the domestic buyer matchmaking meeting held by Gaogong LED Lighting Exhibition, the organizers invited representatives of outstanding national distributors - Wuhan Oumange, Changsha Today's lighting, Henan Dayun Optoelectronics, and the participating lighting companies to discuss the actual demands of the end consumers, to provide LED lighting companies with "grounding gas" market feedback.
"Some people think superficially that low prices are the biggest demand of dealers, but the fact is that many dealers are not sensitive to the price of products. Low-priced products make quick money, but it is easy to get rid of their own signs, which is not conducive to dealers. Long-term development of its own.†Long Haoyu, general manager of Wuhan Aumang, said that compared with low-end products, dealers would like to see products with high cost performance and good after-sales service.
In terms of agency policy, Kong Jie, general agent of Teyoushi Hebei Operation Center, said that “the development of dealers cannot be separated from the policy support of enterprisesâ€. The dealers hope that the company can provide terminal construction (storefront) reimbursement subsidy policy, help dealers build sales teams, and assist dealers to develop local markets.
In their view, companies and distributors can only do a good job in the LED lighting market.
"LED lighting should be promoted on a large scale, in addition to the efforts and efforts of the dealers themselves, but also need to find LED brand manufacturers with potential for development. Terminal channel construction requires mutual support and cooperation, in order to achieve results." Changsha Candle Lighting Zou Zhengwang, general manager of the company, concluded.
Domestic Buyer Matchmaking
Time: November 25, 2013, 13:30-16:00
Venue: Meeting Room, Hall 2, 1st Floor, Poly World Trade Exhibition Hall, Pazhou, Guangzhou
Agenda:
| time | issue | speaker |
| 13:30-13:45 | 1. What kind of products does the dealer need? What are the expectations for the price of the product? 2, the development of dealers need manufacturers how to support? What kind of policy is needed? 3. What are the difficulties and breakthroughs in dealer transformation LED? 4. The project is still in circulation, how is the dealer positioned? | Wuhan Oumange General Manager Long Yuyu |
| 13:45-14:00 | Changsha Jindian Lighting Deputy General Manager Liu Wu | |
| 14:00-14:15 | Henan Universiade General Manager, Xiang Xiangbao | |
14:15-14:45 | What kind of distributors and companies do you need as a third-party platform? What support can be provided to enterprises and manufacturers to achieve long-term win-win? | Changzhou Guanghui Lighting City Dong Xiao Xiao Xiaohong |
| 14:45-15:10 | 1. Under the general trend of LED lighting, what kind of dealers do companies want to find? 2. How will the company support the dealers? | Lin Linliang, general manager of Mulinsen Lighting |
| 15:10-15:35 | Xiao Zhiyong, Deputy Director of BYD Lighting Marketing | |
| 15:35-16:00 | Zhang Tai Electric General Manager Zhang Jin | |
| 16:00- | End of the meeting |
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