With the popularity of Apple products around the world, everyone has gradually realized that consumer consumption concepts are becoming more and more "personal, stylish, unique and convenient." For the LED lighting industry, Apple's business model is a living reference case.
Apple's business myth is fermenting in different industries, not only in the IT industry, but also in the LED lighting products. The LED intelligent lighting system products launched by Hangzhou Hongyan Electric are branded with deep apple design genes. "We hope that Hongyan's LED lighting products, the first principle of design is to follow humanity and focus on user experience, which is very similar to Apple." A designer of Hongyan Electric LED products said. The launch of this product has brought great popularity to Hongyan Electric. It is not difficult to see that this Apple-style design gene and business model is successful.
According to statistics, Apple's market value has increased from 60 billion US dollars in 2003 to 369.3 billion US dollars in 2011, a 60-fold increase in just 8 years. It can be said that it is a miracle in business history. Apple's business model is a model that combines hardware, software, and services. His model is difficult to replicate because his uniqueness and uniqueness can hardly be replicated by others.
First, successfully overcome all the standards that are not conducive to the industry. Almost every mobile phone supports sharing files via Bluetooth, but ipone does not support Bluetooth. Bluetooth has become a standard in the industry, and Apple is undoubtedly challenging the industry standard. When it comes to Apple's challenge to industry standards, Apple's choice to not support flash is the best explanation. Flash has become one of the most commonly used multimedia interactive platforms on the Internet, but Apple has chosen not to support it. Because flash itself is a perfect multimedia interactive environment, iPhone and iPad can be implemented completely on flash. Moreover, flash is completely cross-platform. If flash is opened, it means that developers or users may give up Apple's own environment. The direct development of the flash version makes the Apple App Store an empty shell, and the Apple model no longer exists. Therefore, in order to succeed in the Apple model, it is necessary to overcome all the disadvantages of the industry, and users can accept the inconvenience caused by different standards.
Second, anti-era trends. In the era of informationization, compatibility and openness have become a feature of the times. In this feature, Apple still becomes a special case. Its closed technology and industrial chain model are so distinct and out of place. Apple has built a completely closed system with its products. This system is self-contained. After firmly grasping the core resources and core competencies, it is open to the outside world and closed to the outside world, so that Apple can get rich in important links. profit.
Through the above analysis of Apple's successful business model, what kind of enlightenment can we bring to our LED lighting companies?
Innovative marketing
Apple is always paying attention to the consumer population and realizing the full experience of consumers when using mobile phones. Let the consumer cut the entity to the brand is so lively, so diverse, but can be seen and reachable.
Diversification: Apple phones have many features, and customers can enjoy any kind of function.
Unification: At the Apple store, customers see the uniform decoration and counters of the global Apple store.
Apple gradually breaks down the American culture into something that can be experienced.
Paying attention to communicating and communicating with customers is an important competitive strategy for Apple. Apple salespeople should be able to anticipate the needs of customers. When patiently interpreting the different functions and usage methods of products, pay attention to the customer's reaction. This experience is also part of Apple's marketing style.
We know that focusing on independent innovation is an important support for improving China's international competitiveness and ability to resist risks. Under the situation that China's economy is increasingly integrated into the world, simple imitation has no future, and OEM production is difficult to have a rich return. Taking the path of others can only be followed by others.
To avoid being subject to people and not to be the processing assembly workshop for low-end products, we should make independent innovation a core strategy to promote industrial technology upgrading, improve foreign trade export structure, and enhance international competitiveness and risk resistance.
The world is getting smaller and smaller, and the threats facing our LED companies are getting bigger and bigger. The current era is not going backwards, but slowing down and retreating, so our company will be busy expanding capacity because they are eager to catch up. These foreign companies are just too big to step on, and they are easy to pull eggs. It’s not a good thing to catch up, but you can’t put it to the bottom. The purpose of making it bigger is to be stronger, but to be strong, not relying on production capacity, but on core competitiveness.
In other words, it is a patent. It is most important to be down-to-earth, and to be a business. Need one step at a time, starting with increasing support for research and development. Regardless of how foreign companies are laid out and how the domestic industry is confused, our company should start with itself. Instead of blaming the sinister external environment, it is better to blame your own internal power is not strong enough. With rare patents, we will increase the intensity of research and development. Brands are ridiculous, we build brand awareness.
In a word, LED companies break through and rely on themselves.
a
Finally, our company must learn to shape its own brand and its own brand culture. Its own brand will always have its own essence, and these essences are things that other companies can't copy. A company can only be a follower of other companies if it insists on doing itself, and it is left behind by other companies. Imagine why we want to imitate the brand? The answer is simple, because the brand has influence, and a brand's corporate culture can be deeply rooted in the hearts of the people. Then why don't we try to be ourselves? Form your own style and brand? When our company has its own brand, it will have a considerable influence to influence other companies to become the LED industry leader.
Do LED products not only to provide quality products for your customers, perfect service, but more importantly, to let customers see the extraordinary things in your products, this is what we often say. In fact, the current LED industry products are similar, how the same price to create more added value for customers, free of customer worries, this is the king of competition to win.
Apple's business myth is fermenting in different industries, not only in the IT industry, but also in the LED lighting products. The LED intelligent lighting system products launched by Hangzhou Hongyan Electric are branded with deep apple design genes. "We hope that Hongyan's LED lighting products, the first principle of design is to follow humanity and focus on user experience, which is very similar to Apple." A designer of Hongyan Electric LED products said. The launch of this product has brought great popularity to Hongyan Electric. It is not difficult to see that this Apple-style design gene and business model is successful.
According to statistics, Apple's market value has increased from 60 billion US dollars in 2003 to 369.3 billion US dollars in 2011, a 60-fold increase in just 8 years. It can be said that it is a miracle in business history. Apple's business model is a model that combines hardware, software, and services. His model is difficult to replicate because his uniqueness and uniqueness can hardly be replicated by others.
First, successfully overcome all the standards that are not conducive to the industry. Almost every mobile phone supports sharing files via Bluetooth, but ipone does not support Bluetooth. Bluetooth has become a standard in the industry, and Apple is undoubtedly challenging the industry standard. When it comes to Apple's challenge to industry standards, Apple's choice to not support flash is the best explanation. Flash has become one of the most commonly used multimedia interactive platforms on the Internet, but Apple has chosen not to support it. Because flash itself is a perfect multimedia interactive environment, iPhone and iPad can be implemented completely on flash. Moreover, flash is completely cross-platform. If flash is opened, it means that developers or users may give up Apple's own environment. The direct development of the flash version makes the Apple App Store an empty shell, and the Apple model no longer exists. Therefore, in order to succeed in the Apple model, it is necessary to overcome all the disadvantages of the industry, and users can accept the inconvenience caused by different standards.
Second, anti-era trends. In the era of informationization, compatibility and openness have become a feature of the times. In this feature, Apple still becomes a special case. Its closed technology and industrial chain model are so distinct and out of place. Apple has built a completely closed system with its products. This system is self-contained. After firmly grasping the core resources and core competencies, it is open to the outside world and closed to the outside world, so that Apple can get rich in important links. profit.
Through the above analysis of Apple's successful business model, what kind of enlightenment can we bring to our LED lighting companies?
Innovative marketing
Apple is always paying attention to the consumer population and realizing the full experience of consumers when using mobile phones. Let the consumer cut the entity to the brand is so lively, so diverse, but can be seen and reachable.
Diversification: Apple phones have many features, and customers can enjoy any kind of function.
Unification: At the Apple store, customers see the uniform decoration and counters of the global Apple store.
Apple gradually breaks down the American culture into something that can be experienced.
Paying attention to communicating and communicating with customers is an important competitive strategy for Apple. Apple salespeople should be able to anticipate the needs of customers. When patiently interpreting the different functions and usage methods of products, pay attention to the customer's reaction. This experience is also part of Apple's marketing style.
We know that focusing on independent innovation is an important support for improving China's international competitiveness and ability to resist risks. Under the situation that China's economy is increasingly integrated into the world, simple imitation has no future, and OEM production is difficult to have a rich return. Taking the path of others can only be followed by others.
To avoid being subject to people and not to be the processing assembly workshop for low-end products, we should make independent innovation a core strategy to promote industrial technology upgrading, improve foreign trade export structure, and enhance international competitiveness and risk resistance.
The world is getting smaller and smaller, and the threats facing our LED companies are getting bigger and bigger. The current era is not going backwards, but slowing down and retreating, so our company will be busy expanding capacity because they are eager to catch up. These foreign companies are just too big to step on, and they are easy to pull eggs. It’s not a good thing to catch up, but you can’t put it to the bottom. The purpose of making it bigger is to be stronger, but to be strong, not relying on production capacity, but on core competitiveness.
In other words, it is a patent. It is most important to be down-to-earth, and to be a business. Need one step at a time, starting with increasing support for research and development. Regardless of how foreign companies are laid out and how the domestic industry is confused, our company should start with itself. Instead of blaming the sinister external environment, it is better to blame your own internal power is not strong enough. With rare patents, we will increase the intensity of research and development. Brands are ridiculous, we build brand awareness.
In a word, LED companies break through and rely on themselves.
a
Finally, our company must learn to shape its own brand and its own brand culture. Its own brand will always have its own essence, and these essences are things that other companies can't copy. A company can only be a follower of other companies if it insists on doing itself, and it is left behind by other companies. Imagine why we want to imitate the brand? The answer is simple, because the brand has influence, and a brand's corporate culture can be deeply rooted in the hearts of the people. Then why don't we try to be ourselves? Form your own style and brand? When our company has its own brand, it will have a considerable influence to influence other companies to become the LED industry leader.
Do LED products not only to provide quality products for your customers, perfect service, but more importantly, to let customers see the extraordinary things in your products, this is what we often say. In fact, the current LED industry products are similar, how the same price to create more added value for customers, free of customer worries, this is the king of competition to win.
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