Chaos is not enough to describe the current data trading market. Although there are more than 20 various data trading platforms in the country , its role is minimal.
Blockchain + Big Data Jingdong Vientiane Data Platform Pushes Data Transaction Development
First, banks, governments, operators, Internet giants and other high-quality data sources are relatively closed; secondly, other data on the Internet are relatively scattered and uneven, and the industry lacks uniform standards.
In addition, if the data owner wants to trade the data and is still facing the risk of being resold indefinitely and the market value is declining, the demand for data is difficult to meet. The above total factors have restricted the scale and development speed of the data circulation trading market.
Jingdong Wanxiang Data Platform (hereinafter referred to as Jingdong Vientiane) under the Jingdong Cloud wants to ensure the interests of both parties in the data transaction and let the data flow through the blockchain technology (using the Ethereum's grassroots structure).
To put it simply, Jingdong Vientiane uses blockchain technology to build a coalition chain that transforms data into protected virtual assets through the unchangeable nature of blockchain data, ensuring that each transaction and data has a certificate of authenticity.
That is to say, before the data is traded, Jingdong Vientiane will first confirm the seller's data, clarify its ownership and synchronize the confirmation certificate to each node. The data provider can request legal protection without unauthorized permission to sell the data without a certificate of authenticity or the certificate does not match the blockchain. This not only solves the concerns of data providers, but also solves the need for data demanders to find compliant, genuine data.
So how to ensure the quality and authenticity of the data? Du Yuzhen, general manager of Jingdong Vientiane, told 36 that Jingdong Vientiane has established clear data quality standards to monitor data quality in circulation. In addition, Jingdong Vientiane also puts the social model into the model of data circulation, quickly screens out the data needed by the industry, and can guide the data demander to use the data correctly.
In addition, the structure of Bitcoin and Ethereum has been criticized in terms of transaction speed, which is one of the important reasons why it can not really enter the financial industry.
However, Du Yuzhen believes that data transactions are different from traditional financial transactions, and it is not necessary to synchronize all nodes as quickly. Even if there is a two-hour delay after the data is confirmed, it can be tolerated, because after a transaction occurs, the buyer will not quickly confirm and trace the source as normal.
When asked how Jingdong Vientiane views its relationship with blockchain startups, Du Yuzhen said that although Jingdong Vientiane built this alliance chain, each side in the alliance chain is equal, and it is not because this chain is Jingdong. Vientiane builds a level higher than others, and this alliance chain also welcomes more people to join, through more nodes to make this alliance chain more fair. For other nodes, whether it is a user under the Jingdong cloud system can access this alliance chain with one click.
Although it is backed by the entire Jingdong, Jingdong Vientiane does not need to be profitable in the early stage. However, some data exchanges are up to 30%, so the charging or profit model is also a concern. It is understood that the basic services of the Jingdong Vientiane Alliance chain are free, and some value-added services, such as data validation or traceability, are value-added services, which can be understood as QQ's profit model - basic services are free, value-added services Generate profits.
At present, Jingdong Vientiane has 300+ data providers, 1,000+ data sources, 100+ data subcategories, and its data products cover finance, communication, transportation, marketing, application development, commerce, machine learning, customs trade, etc. Multiple data areas.
In addition to the application of blockchain technology to data intellectual property protection, Jingdong Vientiane will continue to provide one-stop user data solutions through the following types of services, reducing data costs.
Data Quality Monitoring: Develop clear data quality standards, monitor data quality in circulation, and help companies better identify whether data meets their needs.
Jingdong Vientiane QL language: Efficient integration of multiple data sources, convenient for users to use different types of data, saving time and effort.
Authorization of personal data: Jingdong Vientiane cooperates with relevant departments of the Ministry of Public Security to establish a personal data authorization system, so that personal data can be legally used on the Internet, and the authorization of personal data is solved.
No matter the technical heat or the favor of capital, there is no doubt that the blockchain is one of the outlets of this year.
Launched in 2015 by the Linux Foundation, hyperledger, an open source project that promotes blockchain digital technology and transaction verification, has joined more than 100 member companies within a year or so of its establishment, including IBM, Intel, Cisco, and Huawei. Waiting for international first-tier companies as well as BNP Paribas, Jomelon Bank, Russian Federal Savings Bank, Bank of America Wells Fargo Bank... International first-line financial institutions.
Surprisingly, only the Jingdong Vientiane in the domestic first-line Internet companies pushed the blockchain technology to the table. It is not known whether others are hidden under the water or wait and see. For blockchain startups, they want to provide solutions for enterprises and industries, but whether they are used in enterprises, whether users have the motivation to try new solutions is still unknown. Whether it is Jingdong Vientiane or other startups, if there is a well-functioning benchmark project, it is a boost for the entire industry.
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