Speaking of Crytek, perhaps some players are not yet familiar with it, but I mention that they have heard about Crysis, Roman Son, War Front, and the famous Cryengine engine. Founded in 1999, Crytek can be said to have grown up with the game industry and become more glorious. However, in the last couple of years, Crytek has been caught in a financial crisis for various reasons, and news such as “collapse,†“bankruptcy,†and “back pay†has also occurred. Frequently, in December last year, Crytek announced the closure of its studios in Shanghai, South Korea, Bulgaria, Hungary and Turkey, retaining only the German headquarters and studios in Kiev, Ukraine.
Crytek founders Faruk, Cevat and Avni Yerli
However, Crytek's closure of the Shanghai studio did not affect this group of young people who loved the game. The Shanghai studio chose to break away from the relationship with Crytek and start a new venture. Currently, it is actively looking for investment. The company will focus on the new Cryengine engine for heavy endgame and VR game development, offline content store experience and debut in the Chinese market. Recently, I visited Crytek Shanghai Studio to reveal the problems that Crytek encountered and the status of Shanghai Studio after independence.
Summarizing the current problems faced by Crytek, a large part of it comes from the financial and management aspects. First of all, 2014 was arguably the company's most prosperous period when Crytek had more than 10 studios worldwide and more than 1,000 employees. Despite its size, Crytek is primarily a company focused on game development. Despite income from engine authorization, most of the revenue is still derived from game sales. In recent years, the game that Crytek released has become a major factor in the company’s financial crisis. Even the best “Crysis†sold is to make Crytek not lose money.
Second, in the era of host computers, PCs, and mobile games, most gaming companies rely on the money of investors to make a living, which leads to the second problem of Crytek. Since Crytek's major shareholdings are in the three founders of the Turkish family, the company's funding sources have been greatly limited. They do not want to be willing to transfer equity to other investors. Although this facilitates the management of the company, once the company has financial problems, they will find it difficult to get help from investors.
Adam, the CEO of Crytek Shanghai, said that Crytek has great staff and products. The current problem is also due to differences in management, which is why he wants to separate the Crytek Shanghai studio. Although Adam does not recognize Crytek's management methods, he appreciates Crytek's business and atmosphere, and will continue to pass on such DNA.
Adam Lang, President, Crytek Shanghai Studio
As an international game maker, it is not an exaggeration to say that Crytek has the most diversified corporate culture. Adam revealed to the first time in the chat that he heard that the company Crytek can be traced back to 2007, when he was still in the SpicyHorse to EA to develop a "Alice" game. Although a German company headquartered in Frankfurt, the company's employees come from all over the world and all employees speak English. In the most prosperous period, Crytek headquarters has employees from 53 different countries around the world working together, which also places high demands on the management of the company.
Crytek's developers are debugging VR games
Crytek's founders were three brothers from Turkey. Their diverse family background created Crytek's DNA. Although Adam had not yet joined Crytek at the time, this diversified corporate culture had left a deep impression on him and he eventually brought this corporate culture to Crytek Shanghai. At present, the Shanghai studio can already be regarded as an independent operation, but the company still maintains such a diversified operating model. The company currently has employees from nine different regions, including Italy, France, Spain, India, Pakistan, New Zealand and Canada. It is expected that 15%-25% of employees will come from overseas in the future. Think about how happy each day you can communicate and work with people from different countries and backgrounds.
While inheriting Crytek's corporate culture, Crytek Shanghai will now focus on the market layout of new PCs, consoles and VR games. The free multiplayer online shooting game World Combat League is expected to officially open beta on the Xbox and Playstation later this year. For VR games, the Chinese version of "Robinson: Journey" will be officially launched in HTC Vive in March of this year. In addition, there will be VR videos and games for domestic offline experience shops.
"Sky Harbor" VR experience screenshot
The author has experienced three works for the offline experience, including the VR new work "Sky Harbor" and two military shooting games released by Crytek on GDC last year. The overall picture and immersion are both immersive. Not bad, everyone can look forward to it. In addition, the new Cryengine engine is expected to be launched in 2018 and is dedicated to becoming the best engine for VR/AR development.
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