Smart TVs have become a common household appliance, seamlessly integrating into the daily lives of many families. These devices offer a wide range of features, from streaming services to app installations, and allow users to access the internet for on-demand content—making them incredibly convenient. However, what many people overlook is that these smart TVs might be quietly monitored by cybercriminals.
According to a recent report from the US Consumer Reports Group, smart TVs in homes are vulnerable to hacking, with hackers potentially accessing user data without their knowledge. The non-profit organization tested the top five smart TV models available on the market and found that several could be remotely controlled. Hackers could adjust volume levels, disable Wi-Fi, switch channels instantly, or even play unwanted content—all without the user's consent.
Many of these TVs, such as those from RCA and Insignia, run on the Roku platform. The testing revealed that they continuously track viewing habits using a technology called Automatic Content Recognition (ACR). While ACR helps personalize recommendations, it can also be used for targeted advertising. More concerning is that this data may be shared with third parties, enabling marketers to build detailed profiles of users' behaviors.
During setup, smart TVs typically ask for permission to collect viewing data, but they often warn users that certain features might not work if they decline. Many consumers, either unaware or in a hurry, might skip through the settings without fully understanding the implications of their choices.
In response to the report, Roku issued a statement emphasizing its commitment to user security and privacy. They claimed the report was misleading and that no security risks exist. The company also suggested that users can disable remote control functions through the settings menu.
Industry experts advise users to be cautious when using smart TVs. Avoid installing apps from untrusted sources or visiting suspicious websites, as these actions can create vulnerabilities that hackers might exploit. By staying informed and practicing good digital hygiene, users can better protect their privacy and enjoy the benefits of smart technology safely.
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