On March 6th, the TCL “Chuang·FuTian†2018 Spring New Conference officially kicked off in Shanghai. This event marked a significant milestone for TCL’s refrigerator and washing machine products, which underwent a major upgrade. The brand is now taking a bold step forward by rebranding its product lines with a focus on health, innovation, and smart technology. With advanced frequency conversion air-cooling technology, pollution-free washing machines, and intelligent refrigeration systems, TCL is committed to enhancing the quality of life for users. The company aims to make healthy living more accessible and convenient for families across the globe.
TCL Global Brand Ambassador Ma Tianyu also made an appearance at the event, sharing his personal experiences with the new line of pollution-free washing machines and the integrated variable-frequency four-door air-cooled refrigerators. His presence added a personal touch to the presentation, highlighting how these innovations are shaping the future of home appliances.
**Pollution-Free+: A Leader in Healthy Laundry**
Many people may not realize that traditional washing machines can become breeding grounds for bacteria and mold due to their design. According to tests conducted by the Shanghai CDC, over 81% of washing machines had bacterial levels exceeding safety standards, while 60% showed mold growth. Even more alarming, 100% of tested units had coliform bacteria. These findings underline the hidden dangers of using unclean washing machines, especially for children and women with weaker immune systems.
To address this issue, TCL spent three years revolutionizing the internal structure of washing machines. In 2016, they launched the first line of pollution-free washing machines, offering a solution to both agitator and drum models. Their innovative "Matryoshka" technology introduced low-temperature drying, allowing for faster and safer laundry cycles. The result is a washing machine that remains clean throughout its entire lifecycle, ensuring safe and hygienic use for every family.
In 2018, TCL took the next step by fully rolling out the pollution-free strategy. They plan to implement the entire product line in offline stores, promote shared washing machines in schools, and stop producing non-pollution-free models by 2020. This shift reflects their commitment to improving public health through innovation.
**Air-Cooled+: Smart and Healthy Refrigeration**
TCL's approach to refrigeration mirrors its success in laundry technology. The company has long focused on creating smart, healthy storage solutions for food. By integrating variable-frequency air-cooling technology, TCL has developed refrigerators that not only preserve freshness but also enhance the nutritional value of stored ingredients.
From the introduction of negative oxygen ion (AAT) fresh technology in 2015 to the launch of the world’s first integrated variable-frequency air-cooled refrigerator in 2017, TCL has consistently pushed the boundaries of innovation. In 2018, the brand took another leap forward with the "Air-Cooled+" strategy, combining smart features with health-focused functions.
The latest models feature AAT smart decontamination systems, antibacterial door seals, and handles. By 2020, 70% of TCL refrigerators will be equipped with health-enhancing technologies. From grocery shopping to food storage, TCL ensures that every meal is fresh, nutritious, and safe.
**Conclusion: A New Era for TCL Appliances**
TCL’s journey from technical innovation to strategic leadership in pollution-free and air-cooled appliances has been remarkable. The brand’s new product strategy—“Pollution-Free+†and “Air-Cooled+â€â€”marks a turning point. TCL is no longer just a manufacturer; it is a leader in healthy living, aiming to become the core of every household.
With continuous advancements in technology and a deep understanding of user needs, TCL is set to lead the market in 2018. Whether it’s about keeping clothes clean or preserving food safely, TCL is shaping the future of home appliances—one innovation at a time.
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